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FREE SEMINAR: 2017 Trends - What does successful marketing look like in the Cognitive Era

With the ever-changing technology landscape in marketing, how as Marketers are we meant to keep up and how should we be prioritizing to ensure that we continue to remain competitive, build success and keep customer loyalty?  

During this seminar, we will share thoughts on the key marketing trends, channels and technologies for 2017 with an eye toward keeping you ahead of the shifts that are rapidly transforming the industry and reshaping customer demands.

The goal? Empowering you with ideas you can use to fully realize marketing’s potential to deepen customer connections, grow brand value and fuel strategic growth by using personalization, marketing automation and AI. Let’s dive in and look at how you can meet the challenges marketers face today and rise to the occasion, providing experiences that exceed customer expectations.

Free (limited seats)

The same seminar is also in a morning session on 28. febuary. There is limited seating. Please sign up on the time of day that suits you best - CLICK HERE

12.30 – 13.00 Registration and coffee

13.00 – 13.10 Welcome and introduction

13.10 – 13.40 The New Marketing Reality  
While new technologies and the data that underpins them have the potential to create an omnichannel customer experience, many marketers’ methodologies are still forcing everything through the same outdated, siloed processes. This session explores the challenges marketers face in the three battlefields: data - selecting best sources, tapping mobile and integrating offline information; customer experience and customer journey - understanding the buying process and building a multichannel view; business impact - retention vs. acquisition, better budgeting and easy wins.
Karsten Stokking, Nordic Marketing Leader, Watson Customer Engagememt, IBM

13.40 – 14.20 Watson Marketing in Cognitve Era
In a cognitive business, data becomes digital intelligence baked into the marketing processes used every day. Intuitive interfaces make it easy for every marketer to understand and share insights and recommendations generated from all types and sources of data, fueling collaboration and scaling individual expertise so that everyone learns continuously. Marketing solutions understandreason and learn in context to serve up ever-smarter recommendations that help marketers create and precisely tune the entire customer experience to build highly valuable and enduring brand relationships. Cognitive is a fundamentally different type of business. During this session we will dive into how cognitive works and share client best practices.
Sebastian Thostrup, IBM Marketing Cloud Sales Leader Nordic, IBM

14.20 – 14.30 Break

14.30 – 15.00  Tips for Crafting a Better Mobile Experience for Shoppers
Apps, SMS, mobile email and more provide a wealth of opportunities for on-the-go shoppers to research and buy, but studies suggest many marketers are missing critical opportunities to improve the mobile shopping experience. During this session our speaker will share tips for taking full advantage of the mobile opportunities available to connect with shoppers and drive more conversions.
Hani Yacoup, Client Solutions Professional

15.00 – 15.30 Q&A and Networking



Karsten Stokking, Nordic Marketing Leader, Watson Customer Engagememt, IBM
Karsten Stokkking is a currently leading the marketing efforts for IBM's Waston Customer Engagement team. He has been working with marketing for 14 years and have a deep interest on how technology can drive growth and specifically around engagement. Currently he is also leading the efforts towards the marketing professional with an emphasis on how technology can augment the CMOs in achieving their goals.

Karsten has over the year worked with portfolio marketing,marketing strategy. campaigns, marketing automation, digital marketing, customer journeys, content marketing and therefore has a broad perspective on marketing. While primarily have been working in B2B the last couple of years he has gotten deeper insights to the B2C in retail. Karsten is passionate around customer engagement in an omnichannel world which also something he covers in his newly established blog -

Sebastian Thostrup, IBM Marketing Cloud Sales Leader Nordic, IBM
Sebastian Thostrup is the Software Sales Leader for Nordic for IBM Watson Marketing. He has more than 10 years of successful sales and leadership experience in a variety of high value B2B software and solutions markets, including digital marketing and SaaS.

With a pragmatic approach, he understands the complexities and challenges of defining an automated marketing strategy for a business and ultimately implementing effective automated marketing campaigns that drive conversion, increase customer value, engender loyalty and provide relevant messages at the right time and in the right channel be that email, SMS or mobile push notifications.

Hani Yacoup, Client Solutions Professional
A seasoned customer solutions and product management professional with over eight years’ experience of Omnichannel SaaS digital marketing platforms for enterprise clients across EMEA, with a particular focus on Mobile Engagement. 


Tirsdag 28. februar 2017 (Kl. 12.30-15.30)



  • Dansk Markedsføring, Nordre Fasanvej 113-115, 2000 Frederiksberg


Arrangeret af

  • Dansk Markedsføring og IBM

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