Courses tabs

Der er ikke noget indhold i denne kategori

Vælg venligst en anden kategori

Der er ikke noget indhold i denne kategori

Vælg venligst en anden kategori

Der er ikke noget indhold i denne kategori

Vælg venligst en anden kategori

custom add this

Image: 
Titel:
DIGITAL COPENHAGEN16
Body: 

MARKETING TAKES ON DIGITIZATION - BUILDING THE NEW CUSTOMER CENTRIC ORGANISATION 

DIGITAL COPENHAGEN is the largest Danish event of the year focusing on digital developments in media, marketing, advertising, communication and sales.

KEY TAKEAWAYS WILL INCLUDE
  • The new role of the CMO
  • Growth hack trough IT
  • New business model inspiration
  • Content and media innovation
  • Why service design and user experience is central to the customer centric organisation

PRICES: 

EARLY BIRD discount from September 9th - October 1st.: DKK 2.995,- (members) and 3.495,- (non members) 

NORMAL PRICE from October 2nd - November 10th: is DKK 3.495,- (members) and 3.995,- (non members)

All prices us ex.vat.

 
BE INSPIRED BY THE BEST 
 
You will meet a number of leading national and international industry experts, tech evangelists and successful entrepreneurs. Experience the latest trends for mobile and Internet, gain insight into best practice and discover how the future digital consumer will affect your business.
 
NETWORK WITH DECISION MAKERS 
 
Participation of more than 400 business people. Whether you participate as sponsor or participant, you may meet people who can take the necessary decisions to establish future partnerships and business.
 
MORE EXITING SPEAKERS AND CASES TO BE ANNOUNCED  - For more info see www.digitalcopenhagen.dk

Program

09:00 til 09:15

Welcome by Danish Marketing Association & The Chair
Underviser: 
09:15 til 10:00

KEYNOTE: The Digital Transformation
Underviser: 

Brian Solis

Principal Analyst, Author of X: The Experience When Business Meets Design
10:00 til 10:45

Keynote : Digitalisation & The purpose driven organisation: How the Pope went into the cloud
Underviser: 

Morten Albæk

Co-founder and CEO at Voluntas & Digital Advisor to the Pope
10:45 til 11:00

BREAK & NETWORKING
11:00 til 12:00

TRACK SESSIONS
Underviser: 

TRACK 1: THINK LIKE A START UP

Growth strategies in X labs: How can start-ups inspire existing companies. Hear 3 approaches of existing companies with creation of X labs for digital business transformation + a start-up company.

TRACK 2: DATA DRIVEN MARKETING TECHNOLOGIES

’Reach your customer via personalised ads’ or ’Give back the internet to the consumer’ – two different views on advertising. But the two speakers on this track can completely agree that the quality of ads can only improve.

TRACK 3: THE FUTURE OF MEDIA

Media Disruption The (r)evolution of content creation, distribution & consumption. Learn about experiences with Facebook Live / Long formats as a way to engage users and push messages / Snapchat – Fad or real business opportunity

Lars Bastholm

Global CCO at Google, The Zoo Google's inhouse agency

Ben Williams

Communication Operation Manager, Adblock Plus

MORTEN MØLLER MADSEN

CDO/CMO, Executive Vice President – Nykredit

THOMAS ZEIHLUND

Group VP - Global Operations & Commercial

More exiting speakers TBA
12:00 til 12:30

KNOWLEDGE PARTNER SESSION
Underviser: 

SESSION 1 : Think! Digital

Få Danmarks strategisk stærkeste bureau's (iflg. Myimage) bud på forretnings transformation

SESSION 2: Magnetix

Dialog er den stærkeste form for kommunikation

SESSION 3: Hjaltelin Stahl

Business driven communication cross media
12:30 til 13:15

NETWORKING & LUNCH
13:15 til 13:45

KNOWLEDGE PARTNER SESSION
Underviser: 

SESSION 4: 1508

Fra prototype til produkt. Hurtigt. Digital innovation skaber forretningsmæssig værdi

SESSION 5: dis-play

Robotter og brugerrejser Robotterne kommer. Vi har længe vidst det, men nu er de her. Men når fascinationens tåge er lettet, hvilke muligheder ligger der så bag de store, venlige øjne hos robotten Pepper?

SESSION 6: Nørgaard Mikkelsen
13:45 til 14:00

BREAK & NETWORKING
14:00 til 14:45

TRACK SESSIONS
Underviser: 

TRACK 4. DESIGN TO DISRUPT

Design thinking as critical business transformation. How do you make bigger changes with design? How will design be of greater interest for business leaders and board rooms? How do you connect the business language to the art world? In what business areas will digital design improve the consumer experience?

TRACK 5: BUSINESS TRANSFORMATION: THE FUTURE OF MARKETING

Learn how Philips Healthcare works with digital solutions.

TRACK 6: THE FUTURE OF THE MEDIA LANDSCAPE

The media landscape is changing rapidly – hear some of the most successful players on future trends

Angel Brown

Strategy Director, UX at Ogilvy DigitalHealth
14:45 til 15:00

BREAK & NETWORKING
15:00 til 15:45

Casestory sessions
Underviser: 

Virtual Reality

Speaker TBA

Future of Marketing

Hans Notenboom

Head of Global Digital (Philips Healthcare)

New business model

Case from start up
15:45 til 16:00

BREAK & NETWORKING
16:00 til 16:45

KEYNOTE: How to rethink any traditional business for the digital age
David Rogers has consulted and developed custom executive programs for global companies such as Google, GE, Unilever, Toyota, Movado, Pernod Ricard, Visa, SAP, Lilly, Combiphar, IBM, China Eastern Airlines, Kohler, Saint-Gobain, and MacMillan, among many others. He has delivered strategic workshops for executives in hundreds of companies from 66 countries. His recent research with Columbia’s Center on Global Brand Leadership has focused on big data, the Internet of Things, in-store mobile shoppers, digital marketing ROI, and data sharing. David is also the founder and co-host of Columbia’s acclaimed BRITE conference on brands, innovation, and technology, where global CEOs and CMOs come together with leading technology firms, media companies, and entrepreneurs, to address the challenges of building strong brands in the digital age.
Underviser: 

David Rogers

Professor at Columbia Business School and author of 'The Digital Transformation Playbook' on how to rethink any traditional business for the digital age.
16:45 til 17:00

Closing remarks by the chair
Underviser: 

Tidspunkt

Torsdag 10. november fra 09.00 - 17.002016-11-10 09:00:002016-11-10 05:00:00Europe/CopenhagenDIGITAL COPENHAGEN16MARKETING TAKES ON DIGITIZATION - BUILDING THE NEW CUSTOMER CENTRIC ORGANISATION DIGITAL COPENHAGEN is the largest Danish event of the year focusing on digital developments in media, marketing, advertising, communication and sales.KEY TAKEAWAYS WILL INCLUDEThe new role of the CMOGrowth hack trough ITNew business model inspirationContent and media innovationWhy service design and user experience is central to the customer centric organisationPRICES: EARLY BIRD discount from September 9th - October 1st.: DKK 2.995,- (members) and 3.495,- (non members) NORMAL PRICE fromComwell Concerence Center Copenhagen, Center Blvd. 5, 2300 København SDansk Markedsføring / Danske Medier

Kursuspris

  • Medlempris Kr 2 995,00 (Kr 3 743,75 inkl moms)
    ikke medlemspris Kr 3 495,00 (Kr 4 368,75 inkl moms)

Kontaktperson

Sted

  • Comwell Concerence Center Copenhagen, Center Blvd. 5, 2300 København S

Arrangeret af

  • Dansk Markedsføring / Danske Medier

4 Gode grunde

  1. Experience and learn from the best how marketing can lead business transformation & network at the largest Danish event focusing on digital developments in media, marketing, advertising, communication and sales
  2. Growth strategies in X labs: How can start-ups inspire existing companies?
  3. Design thinking as critical business transformation
  4. Media Disruption The (r)evolution of content creation, distribution & consumption

Relaterede artikler