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Titel:
DIGITAL COPENHAGEN16
Body: 

MARKETING TAKES ON DIGITIZATION - BUILDING THE NEW CUSTOMER CENTRIC ORGANISATION 

DIGITAL COPENHAGEN is the largest Danish event of the year focusing on digital developments in media, marketing, advertising, communication and sales.

VERY EARLY BIRD discount untill September 1st

Normal price is DKK 3.495,00 (members) and 3.995,00 (non members) ex.vat.

KEY TAKEAWAYS WILL INCLUDE
  • The new role of the CMO
  • Growth hack trough IT
  • New business model inspiration
  • Content and media innovation
  • Why service design and user experience is central to the customer centric organisation
 
BE INSPIRED BY THE BEST 
 
You will meet a number of leading national and international industry experts, tech evangelists and successful entrepreneurs. Experience the latest trends for mobile and Internet, gain insight into best practice and discover how the future digital consumer will affect your business.
 
NETWORK WITH DECISION MAKERS 
 
Participation of more than 400 business people. Whether you participate as sponsor or participant, you may meet people who can take the necessary decisions to establish future partnerships and business.
 
MORE EXITING SPEAKERS AND CASES TO BE ANNOUNCED

Program

09:00 til 09:15

Welcome by Danish Marketing Association & The Chair
Underviser: 
09:15 til 10:00

KEYNOTE: The Digital Transformation
Underviser: 

Brian Solis

Principal Analyst, Author of X: The Experience When Business Meets Design
10:00 til 10:45

Keynote : Digitalisation & The purpose driven organisation: How the Pope went into the cloud
Underviser: 

Morten Albæk

Co-founder and CEO at Voluntas & Digital Advisor to the Pop
10:45 til 11:00

BREAK & NETWORKING
11:00 til 12:00

TRACK SESSIONS
Underviser: 

TRACK 1: THINK LIKE A START UP

Growth strategies in X labs: How can start-ups inspire existing companies

TRACK 2: DATA DRIVEN MARKETING TECHNOLOGIES

The recipe to monitise on the internet is via exceptionally good content

TRACK 3: THE FUTURE OF MEDIA

Media Disruption The (r)evolution of content creation, distribution & consumption

Lars Bastholm

Global CCO at Google, The Zoo Google's inhouse agency

MORE EXITING SPEAKERS TO BE ANNOUNCED
12:00 til 12:30

KNOWLEDGE PARTNER SESSION
Underviser: 

SESSION 1 : Think! Digital

Få Danmarks strategisk stærkeste bureau's (iflg. Myimage) bud på forretnings transformation

SESSION 2: Magnetix

Dialog er den stærkeste form for kommunikation

SESSION 3: Hjaltelin Stahl

Business driven communication cross media
12:30 til 13:15

NETWORKING & LUNCH
13:15 til 13:45

KNOWLEDGE PARTNER SESSION
Underviser: 

SESSION 4: 1508

Fra prototype til produkt. Hurtigt. Digital innovation skaber forretningsmæssig værdi

SESSION 5: TBA

SESSION 6: TBA
13:45 til 14:00

BREAK & NETWORKING
14:00 til 14:45

TRACK SESSIONS
Underviser: 

TRACK 4. DESIGN TO DISRUPT

TRACK 5: BUSINESS TRANSFORMATION: THE FUTURE OF MARKETING

TRACK 6: THE FUTURE OF THE MEDIA LANDSCAPE
14:45 til 15:00

BREAK & NETWORKING
15:00 til 15:45

Casestory sessions
Underviser: 

Virtual Reality

Speaker TBA

The M List Roundtable

What can CMO’s learn from the discussions?

New business model

Case from start up
15:45 til 16:00

BREAK & NETWORKING
16:00 til 16:45

KEYNOTE: How to rethink any traditional business for the digital age
David Rogers has consulted and developed custom executive programs for global companies such as Google, GE, Unilever, Toyota, Movado, Pernod Ricard, Visa, SAP, Lilly, Combiphar, IBM, China Eastern Airlines, Kohler, Saint-Gobain, and MacMillan, among many others. He has delivered strategic workshops for executives in hundreds of companies from 66 countries. His recent research with Columbia’s Center on Global Brand Leadership has focused on big data, the Internet of Things, in-store mobile shoppers, digital marketing ROI, and data sharing. David is also the founder and co-host of Columbia’s acclaimed BRITE conference on brands, innovation, and technology, where global CEOs and CMOs come together with leading technology firms, media companies, and entrepreneurs, to address the challenges of building strong brands in the digital age.
Underviser: 

David Rogers

Professor at Columbia Business School and author of 'The Digital Transformation Playbook' on how to rethink any traditional business for the digital age.
16:45 til 17:00

Closing remarks by the chair
Underviser: 

Tidspunkt

Torsdag 10. november fra 09.00 - 17.002016-11-10 09:00:002016-11-10 05:00:00Europe/CopenhagenDIGITAL COPENHAGEN16MARKETING TAKES ON DIGITIZATION - BUILDING THE NEW CUSTOMER CENTRIC ORGANISATION DIGITAL COPENHAGEN is the largest Danish event of the year focusing on digital developments in media, marketing, advertising, communication and sales.VERY EARLY BIRD discount untill September 1stNormal price is DKK 3.495,00 (members) and 3.995,00 (non members) ex.vat.KEY TAKEAWAYS WILL INCLUDEThe new role of the CMOGrowth hack trough ITNew business model inspirationContent and media innovationWhy service design and user experience is central to the customer centric organisation BE INSPIRED BY THE BEST  You will meet a number of leading national Comwell Concerence Center Copenhagen, Center Blvd. 5, 2300 København SDansk Markedsføring / Danske Medier

Kursuspris

  • Medlempris Kr 2 495,00 (Kr 3 118,75 inkl moms)
    ikke medlemspris Kr 2 995,00 (Kr 3 743,75 inkl moms)

Kontaktperson

Sted

  • Comwell Concerence Center Copenhagen, Center Blvd. 5, 2300 København S

Arrangeret af

  • Dansk Markedsføring / Danske Medier

4 Gode grunde

  1. Experience and learn from the best how marketing can lead business transformation & network at the largest Danish event focusing on digital developments in media, marketing, advertising, communication and sales
  2. Growth strategies in X labs: How can start-ups inspire existing companies?
  3. Design thinking as critical business transformation
  4. Media Disruption The (r)evolution of content creation, distribution & consumption

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