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UDSOLGT - DIGITAL COPENHAGEN16
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UDSOLGT

MARKETING TAKES ON DIGITIZATION - BUILDING THE NEW CUSTOMER CENTRIC ORGANISATION 

DIGITAL COPENHAGEN is the largest Danish event of the year focusing on digital developments in media, marketing, advertising, communication and sales.

KEY TAKEAWAYS WILL INCLUDE
  • The new role of the CMO
  • Growth hack trough IT
  • New business model inspiration
  • Content and media innovation
  • Why service design and user experience is central to the customer centric organisation

BE INSPIRED BY THE BEST 

You will meet a number of leading national and international industry experts, tech evangelists and successful entrepreneurs. Experience the latest trends for mobile and Internet, gain insight into best practice and discover how the future digital consumer will affect your business.
 
NETWORK WITH DECISION MAKERS 
 
Participation of more than 400 business people. Whether you participate as sponsor or participant, you may meet people who can take the necessary decisions to establish future partnerships and business.
 
MORE EXITING SPEAKERS AND CASES TO BE ANNOUNCED  - For more info see www.digitalcopenhagen.dk

Program

09:00 til 09:15

Welcome by Danish Marketing Association & The Chair
Underviser: 
09:15 til 10:00

KEYNOTE: The Digital Transformation
Underviser: 

Brian Solis

Principal Analyst, Author of X: The Experience When Business Meets Design
10:00 til 10:45

Keynote : Digitalisation & The purpose driven organisation: How the Pope went into the cloud
Underviser: 

Morten Albæk

Co-founder and CEO at Voluntas & Digital Advisor to the Pope
10:45 til 11:00

BREAK & NETWORKING
11:00 til 12:00

TRACK SESSIONS
Underviser: 

TRACK 1: THINK LIKE A START UP

Growth strategies in X labs: How can start-ups inspire existing companies. Hear 3 approaches of existing companies with creation of X labs for digital business transformation + a start-up company.

TRACK 2: DATA DRIVEN MARKETING TECHNOLOGIES

’Reach your customer via personalised ads’ or ’Give back the internet to the consumer’ – two different views on advertising. But the two speakers on this track can completely agree that the quality of ads can only improve.

TRACK 3: THE FUTURE OF MEDIA

Media Disruption The (r)evolution of content creation, distribution & consumption. Learn about experiences with Facebook Live / Long formats as a way to engage users and push messages / Snapchat – Fad or real business opportunity

Lars Bastholm

Global CCO at Google, The Zoo Google's inhouse agency

Ben Williams

Communication Operation Manager, Adblock Plus

MORTEN MØLLER MADSEN

CDO/CMO, Executive Vice President – Nykredit

THOMAS ZEIHLUND

CFO of Global Operations & Group Commercial at ISS

More exiting speakers TBA
12:00 til 12:30

KNOWLEDGE PARTNER SESSION
Underviser: 

SESSION 1 : Think! Digital

Få Danmarks strategisk stærkeste bureau's (iflg. Myimage) bud på forretnings transformation

SESSION 2: Magnetix

Dialog er den stærkeste form for kommunikation

SESSION 3: Hjaltelin Stahl

Business driven communication cross media

Klaus Silberbauer, Creative Director og Partner

The future of digital: No one escapes The Big Four. Whether you are a retailer selling products or a financial institution delivering services - be it Brick-and-mortar or pure online - your business model is under attack. Hyped technologies such as VR, AI and Machine Learning are on everybody's lips. Google, Facebook, Apple, Amazon and other tech giants are both your future friends and foes. What is your approach? How do you face the digital transformation?
12:30 til 13:15

NETWORKING & LUNCH
13:15 til 13:45

KNOWLEDGE PARTNER SESSION
Underviser: 

SESSION 4: 1508

Fra prototype til produkt. Hurtigt. Digital innovation skaber forretningsmæssig værdi

SESSION 5: dis-play

Robotter og brugerrejser Robotterne kommer. Vi har længe vidst det, men nu er de her. Men når fascinationens tåge er lettet, hvilke muligheder ligger der så bag de store, venlige øjne hos robotten Pepper?

SESSION 6: Nørgaard Mikkelsen

CHRISTINE LOFT HUNDERUP

Head of Digital Development at Nordea Liv & Pension
13:45 til 14:00

BREAK & NETWORKING
14:00 til 14:45

TRACK SESSIONS
Underviser: 

TRACK 4. DESIGN TO DISRUPT

Design thinking as critical business transformation. How do you make bigger changes with design? We are increasingly seeing that creativity is a key driver for business transformation – and this upward trend will continue. Experience is hard to put a number on – but good design creates valuable experiences. If we as designers can be more sophisticated in measuring the value of these experiences, we can increase our value to the media and industry. - How do we understand the value of design? - How do we talk about design so business leaders and board rooms sit up and take notice? - What are our priorities? What business areas should digital design focus on to improve the consumer experience? - How can frameworks such as User Centered Design (UCD), AIDA, etc help us set agendas? - How can we measuring the effectiveness of design through new opportunities around data?

TRACK 5: BUSINESS TRANSFORMATION: THE FUTURE OF MARKETING

Learn how Philips Healthcare works with digital solutions.

TRACK 6: THE FUTURE OF THE MEDIA LANDSCAPE

The media landscape is changing rapidly – hear some of the most successful players on future trends

Angel Brown

Strategy Director, UX at Ogilvy DigitalHealth
14:45 til 15:00

BREAK & NETWORKING
15:00 til 15:45

Casestory sessions
Underviser: 

Virtual Reality

Speaker TBA

Future of Marketing

Hans Notenboom

Head of Global Digital (Philips Healthcare)

New business model

Case from start up
15:45 til 16:00

BREAK & NETWORKING
16:00 til 16:45

KEYNOTE: How to rethink any traditional business for the digital age
David Rogers has consulted and developed custom executive programs for global companies such as Google, GE, Unilever, Toyota, Movado, Pernod Ricard, Visa, SAP, Lilly, Combiphar, IBM, China Eastern Airlines, Kohler, Saint-Gobain, and MacMillan, among many others. He has delivered strategic workshops for executives in hundreds of companies from 66 countries. His recent research with Columbia’s Center on Global Brand Leadership has focused on big data, the Internet of Things, in-store mobile shoppers, digital marketing ROI, and data sharing. David is also the founder and co-host of Columbia’s acclaimed BRITE conference on brands, innovation, and technology, where global CEOs and CMOs come together with leading technology firms, media companies, and entrepreneurs, to address the challenges of building strong brands in the digital age.
Underviser: 

David Rogers

Professor at Columbia Business School and author of 'The Digital Transformation Playbook' on how to rethink any traditional business for the digital age.
16:45 til 17:00

Closing remarks by the chair
Underviser: 

Tidspunkt

Torsdag 10. november fra 09.00 - 17.00

Kontaktperson

Sted

  • Comwell Conference Center Copenhagen, Center Blvd. 5, 2300 København S

Partnere

Arrangeret af

  • Dansk Markedsføring / Danske Medier

4 Gode grunde

  1. Experience and learn from the best how marketing can lead business transformation & network at the largest Danish event focusing on digital developments in media, marketing, advertising, communication and sales
  2. Growth strategies in X labs: How can start-ups inspire existing companies?
  3. Design thinking as critical business transformation
  4. Media Disruption The (r)evolution of content creation, distribution & consumption

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