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Gratis seminar: How Brands Can Grow in the Artificial Intelligence Era - eftermiddag
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“Your calculator is smarter than you are in arithmetic already and your GPS is smarter than you are in spatial navigation” said Kevin Kelly, Founder of Wired.

Major brands such as Amazon, Samsung and Uber are clearly positioning Artificial Intelligence (AI) as a way to make our daily lives better by serving and understanding the uniqueness of consumer needs, habits and behaviours. So, what does this have to do with advertising? As the advertising industry strives to use technology to increase efficiencies and data to improve relevance, will AI bring the promise of a more efficient media buying and less budget wastage for advertisers? Hear from Dr. Peter Day (Director of Engineering at Quantcast) as he explains why the developments in advertising are leading the way in AI and how the talent and research being carried out are exciting and unprecedented.

Speaker:
Dr. Peter Day, Director of Engineering, Quantcast

Discussion points:

In this presentation, Dr. Peter Day will

  • Go through the current state and early advancements of Artificial Intelligence in consumer’s lives
  • Explain the differences between Machine Learning and Artificial Intelligence
  • Show the opportunities that Artificial Intelligence represent for the digital advertising industry
  • Understanding how AI can play a role in creating effective advertising campaigns – from targeting to brand safety
  • How applying AI improves campaign performance and uncovers new audience insights

 

Program:
Kl. 13.30-14.00 Registrering og kaffe
Kl. 14.00-15.30 Præsentation (incl. pause)

Præsentationen vil foregå på engelsk.

Målgruppe:
Seminaret henvender sig til CEO, CMO, CTO,  marketingchefer, marketing managers, online managers og digitale managers med ansvar og interesse i virksomhedens digitale strategi udvikling indenfor B2B, B2C, NGO og offentlige virksomheder.
 
Tid og sted:
Onsdag 7. marts kl. 13.30 - 15.30
Dansk Markedsføring 
Nordre Fasanvej 113-115
2000 Frederiksberg
 
Pris:
Gratis for alle (begrænset antal pladser – 100 stk, først til mølle)
 
Registrering og No-show fee:
Det er gratis at deltage på arrangementet. Vi gør dog opmærksom på, at tilmelding er bindende. Afbud skal ske skriftligt senest 5. marts kl. 12.00 til tilmelding@markedsforing.dk.
Senere end denne dato, eller ved udeblivelse, vil der blive opkrævet et No-show fee på kr.-, 500 ekskl. moms.

Tidspunkt

Onsdag 7. marts 2018 (Kl. 14.00-15.30)

Kontaktperson

Sted

  • Dansk Markedsføring
    Nordre Fasanvej 113-115 1. sal, 2000 Frederiksberg

Partnere

Arrangeret af

  • Dansk Markedsføring & Quantcast

4 Gode grunde

  1. Go through the current state and early advancements of Artificial Intelligence in consumer’s lives
  2. Show the opportunities that Artificial Intelligence represent for the digital advertising industry
  3. Understanding how AI can play a role in creating effective advertising campaigns – from targeting to brand safety
  4. How applying AI improves campaign performance and uncovers new audience insights

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