Gratis seminar: Your brand – how to be loved and chosen by customers
Learn how to measure your brand value and what it takes to make customers love and choose your brand. Be equipped for the customers of today and tomorrow and make sure all actions come together in your brand positioning.
50% of CMOs will bring brand back as their top priority (Forrester, 2019). Brand is relevant and pays off in monetary terms. How do you master having brand as a top priority?
A brand is a promise and a true, value based relationship. It is a contract between the company and the customers that must be fulfilled in all relationships. In the hectic, cynical world, and in the midst of the flickering flood of information we live in now, it has never been more important to appear crystal clear in the consumers mind. The consumers, the people, they are longing to bond and enter into emotional contracts, throwing anchor in the flood, if they experience true value and benefit.
As a brand to be loved is a challenging task, everything needs to come together. You need to strike through the noise to reach the right customer, with the right offering, at the right time and with the right message.
During this session we will show a holistic and data driven approach to assess your brand value, evaluate white spots and take the right actions to be a brand that is loved and chosen by customers. We help you to make the best choices about your product/offering such as pricing, design, positioning and communication.
Henrik Byager (Danish speaker), Livsstilsekspert og Kommunikationsrådgiver med focus på branding og forbrugeradfærd
Robert Beatus (English speaker), Head of R&D, Nepa
Daniela Lueth (English speaker), Global Product Owner Marketing Mix Modeling, Nepa
08.30-09.00 Registration, coffee and croissants
09.05-10.00 Henrik Byager: ”Den emotionelle kontrakt – branding i en syndflod af følelser”
10.15-11.15 Nepa: “How to master your brand value”
Anyone in the organization who works with the brand, such as brand manager, CMOs, marketing departments, CRM and insight departments.
More information on Nepa - check the website