Syv trofæer - en Grand Prix, en guld-løve, en sølv-løve og fire bronze-løver. 

Det er, hvad det danske bureau, Virtue, indtil videre skal forsøge at finde plads til i kufferten til hjemturen fra reklame-VM i Cannes, når festivalen slutter.

Det stod klart torsdag aften, da bureauet kunne gå på scenen i Palais des Festivals og modtage en guld-løve i Mobile-kategorien for Carlings-casen adDRESS the Future. 

GÅ IKKE GLIP AF DAGENS VIGITIGSTE NYHEDER. KLIK HER.

Den samme case, som tidligere på ugen snuppede den første danske Grand Prix i Cannes i 16 år.

Torsdag aften bød desuden på en bronze-løve til samme arbejde – og så kunne det danske bureau glæde sig over, at Genderless Voice-casen for Copenhagen Pride på aftenen hentede tre bronze-løver hjem: Alle i kategorien Radio & Audio.

”Kæmpe cadeau til vores Københavner-kontor

Virtue omsatte dermed 11 finalepladser i dagens kategorier til fem løver - heraf en af guld.

En fornem ”vekselkurs”, som man naturligvis glæder sig meget over hos Virtue:

- Vi er enormt stolte og glade over, at juryer på tværs af kategorier bliver ved med at fremhæve Carlings-case. Det er svært at håbe på meget mere, siger Morten Grubak, Executive Creative Director hos Virtue.

Emil Asmussen, Creative Director, tilføjer:

- Det er fantastisk, at vi nu står med ikke bare én, men to kampagner, der vinder flere løver i år. Det er en kæmpe cadeau til vores Københavner-kontor, at vi kan levere arbejde på det her niveau.

GÅ IKKE GLIP AF DAGENS VIGITIGSTE NYHEDER. KLIK HER.

Og med Virtues fem nye løver og torsdagens to nye shortlister begynder den samlede danske høst ved Cannes Lions at ligne noget.

10 danske trofæer er i hus

Dansk status er i skrivende stund 43 shortlister og 10 trofæer: En Grand Prix, en guld-løve, tre sølv-løver og fem bronze-løver.

Virtue skiller sig markant ud med 22 shortlister og syv priser: Grand Prix og seks løver – heraf en af guld.

Men også tre danske produktionsselskaber har gjort sig bemærket med løver: 

Bacon med sølv i Film Craft for Carlsbergfondet, New Land med bronze i Film Craft for Bianco Footwear - og Uitch Iscratch med bronze i Health & Wellness for New Lives.

Fredag byder på nye danske vinderchancer med fire finalepladser i den prestigefulde Film-kategori, to i verdensmåls-kategorien Sustainable Development Goals - og endelig en enkelt i kategorien Glass: The Lion for Change.

GÅ IKKE GLIP AF DAGENS VIGITIGSTE NYHEDER. KLIK HER.

Her får du en oversigt over de danske præstationer i Cannes pr. dags dato.

LØVER

Digital Craft 

- GRAND PRIX: Virtue for adDRESS the Future for Carlings (Personalised Storytelling & Experience)

Mobile

GULD: - Virtue for adDRESS the Future for Carlings (Social Trends)

BRONZE: Virtue for adDRESS the Future for Carlings (Co creation & User Generated Content)

Social & Influencer

- SØLV: Virtue for adDRESS the Future for Carlings (New Realities & Voice Activation)

Radio & Audio

BRONZE: Virtue for Genderless Voice for Pride Copenhagen (Not For Profit/Charity/Government)

BRONZE: Virtue for Genderless Voice for Pride Copenhagen (Sound Design)

BRONZE: Virtue for Genderless Voice for Pride Copenhagen (Use of Audio Technology/Voice Activation)

Film Craft 

- SØLV: - Bacon Copenhagen for Almost Human for Carlsbergfondet (Script)

- BRONZE:New Land for The Lift for Bianco (Script)

Health & Wellness

- SØLV: Uitch Iscratch for Voiceless Women for organisationen New Lives (Direction)

 

SHORTLISTER

Sustainable Development Goals

- Mensch/Sansir for Closed for Maintainance - Open for Voluntourism for Visit Faroe Islands (Sustainable Cities and Communities)

- Carlsberg Danmark for ”Snap Pack” for Carlsberg (Responsible Consumption and Production)

Film

- & Co. for The Lift for Bianco Footwear (Consumer Durables)

- & Co. for The Lift for Bianco Footwear (Viral Film)

- & Co for The Arrivals for SAS (Travel)

- Bacon CPH for Almost Human for Carlsbergfondet (Screens & Event)

Mobile

- Virtue for adDRESS the Future for Carlings (Data/Insight)

- Virtue for adDRESS the Future for Carlings (Co creation & User Generated Content)

- Virtue for adDRESS the Future for Carlings (Social Trends)

- Virtue for adDRESS the Future for Carlings (Social Business & Commerce)

Radio & Audio

- Virtue for Genderless Voice for Pride Copenhagen (Not For Profit/Charity/Government)

- Virtue for Genderless Voice for Pride Copenhagen (Sound Design)

- Virtue for Genderless Voice for Pride Copenhagen (Use of Audio Technology/Voice Activation)

- Virtue for Genderless Voice for Pride Copenhagen (Social Behaviour & Cultural Insight)

- Virtue for Genderless Voice for Pride Copenhagen (Breakthrough on a Budget)

Creative eCommerce

- Virtue for adDRESS the Future for Carlings (Social Behaviour & Cultural Insight)

Brand Experience & Activation

- Virtue for adDRESS the Future for Carlings (New Realities & Voice Activation)

Media

- Hjaltelin Stahl for Homeless Home Sale for Ekstra Bladet (Entertainment)

- MediaCom Beyond Advertising for United against Violence for Danner (Use of Social Platforms)

PR

- Mensch/Sansir for Closed for Maintenance for Visit Faroe Islands (Travel)

- Mensch/Sansir for Closed for Maintenance for Visit Faroe Islands (Crisis Comm. & Issues Management)

- & Co./Weber Shandwick for The Indoor Generation for VELUX (Corporate Image, Comm. & Reputation Managment)

- Virtue for Genderless Voice for Copenhagen Pride (Use of Technology)

Social & Influencer

- Virtue for adDRESS the Future for Carlings (Consumer Durables)

- Virtue for adDRESS the Future for Carlings (New Realities & Voice Activation)

- Virtue for adDRESS the Future for Carlings (Social Business & Commerce)

- Virtue for adDRESS the Future for Carlings (Social Behaviour & Cultural Insight)

Digital Craft

- Virtue for adDRESS the Future for Carlings (Cross Cannel Storytelling)

- Virtue for adDRESS the Future for Carlings (Personalised Storytelling & Experience)

- Virtue for adDRESS the Future for Carlings (Innovative Use of Technology)

- Virtue for Genderless Voice for Pride Copenhagen (Experience Design)

Entertainment

- & Co. for The Lift for Bianco Footwear (Fiction Film: Up to 5 minutes)

Innovation

 – Virtue for Genderless Voice for Pride Copenhagen

Glass – The Lion for Change

 - Virtue for Genderless Voice for Pride Copenhagen

Health & Wellness 

- Uitch Iscratch for Voiceless Women for organisationen New Lives (Direction)

- Uitch Iscratch for Voiceless Women for organisationen New Lives (Direction)

- Uitch Iscratch for Voiceless Women for organisationen New Lives (Cinematography)

Film Craft

- Bacon Copenhagen for The Indoor Generation for Velux (Direction)

- Bacon Copenhagen for The Indoor Generation for Velux (Cinematography)

- Bacon Copenhagen for The Arrivals for SAS (Direction)

- Bacon Copenhagen for Almost Human for Carlsbergfondet (Script)

- New Land for The Lift for Bianco (Direction)

- New Land for The Lift for Bianco (Script)