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Commercial Excellence Award 2019
Danish Marketing Association wish to increase focus on good and value-creating marketing. In 2019 we introduce: The Commercial Excellence Award, where we celebrate the best completed graduate thesis/graduation projects at Cand. merc and HD within this area: Commercial Excellence.
On December 4th 2019, we invite you to award-cermony - the three best dissertations are announced.
The award is given to a dissertation leading to conclusions or recommendations on how a business’ commercial activities can be improved is such a way that the company’s overall performance is improved. the company’s performance includes indicators such as market share, top line, profitability and/or customer loyalty.
  • 1st. prize: DKK 25.000,-
  • 2 x Runner-up: Each win: DKK 10.000,-
If you are a participant, student or just curious about what is happening in the field of Commercial Excellence, you are very welcome to participate (no fee).
  • Welcome: Carsten Wandorf, Board Member, Danish Marketing Association, CEO Fritz Schur Consumer Group A/S.
  • Speak: Bjarne Steen, CEO, Unilever Denmark: "Sustainable Business Strategy".  
    Unilever is one of the world's leading FMCG companies operating in the Home Care, Personal Care, Foods and Refreshment categories, with well-known brands such as Knorr, Neutral, Zendium, Dove, Magnum and Ben & Jerry's. Unilever is the market leader in a number of categories in Denmark and in Denmark has a turnover of approx. DKK. 1.2 billion Unilever also operates in the Out-of-Home market primarily in ice cream, and also works within Food Solution with other food products. Prior to his employment with Unilever, Bjarne worked at respectively. Gillette, Colgate, and JDE as Country Manager. He has also been VP On Trade at Carlsberg Denmark. Throughout his career he has been associated with a number of long-standing international projects in Germany, the United States, China and India.
  • Short presentation of the shortlistet master thesis.
  • Award cermony: Motivation and awards (winner and 2 x runner-up): presented by Kirsten Dinesen, Chairman of the Board of Representatives Danish Marketing Association, Managing Director - Frontpage PR.
  • Network and champagne.
  • Rounding: Carsten Wandorf, Board Member Danish Marketing Association.



Onsdag 4. december 2019 (Kl. 16.00-18.00)



  • CBS
    Solbjerg Plads 3, 2000 Frederiksberg, Lokale: VELUX, stueplan


Arrangeret af

  • Dansk Markedsføring