Application deadline: As soon as possible

Excellent opportunity to join Betsson Group as our new CRM Manager – Denmark.


You will be directly responsible for CRM lifecycle strategy in your local market. You will work closely with your local sportsbook and gaming CRM managers as well as with the Central CRM team to ensure effective customer touchpoints, that is anything the customers see, read or interact with.

You will be measured on your ability to impact top-line KPIs; your main objectives are to drive  conversion, early life, cross-sell, churn prevention and reactivation rates.

  • Manage and deliver customer communication and hyper-segmented campaigns to drive conversion, early life retention and x-sell.
  • Use a data-driven approach in all lifecycle activities across all channels, ensuring ongoing analysis is carried out to determine the ROI, and continually tweak and improve lifecycle offers and player communications to maximise profitability.
  • Implement highly automated journeys to increase efficiency and enable campaigns to scale.
  • Drive mobile engagement and app adoption through cross-sell communications.
  • Manage and optimize player incentive’s budget for lifecycle activities and use prediction modelling to invest CRM spend in the right customer segments to drive upsell and minimise waste.
  • Drive optimisation testing by experimenting with creatives, copy, audience, reward type and reward value.
  • Provide regular reporting to senior stakeholders on the success of local CRM lifecycle activities, demonstrating a deep understanding of what motivates customers.
  • At least four years of iGaming experience
  • At least two years of CRM experience including life cycle management
  • Excellent communication skills
  • Fluent Danish and English skills (Spoken and written)
  • Good understanding of player bonuses and incentives.
  • Someone with a keen interest in Sports and casino, that has a strong understanding of betting products.
  • Someone with a good understanding of customer communication strategies.

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

We offer numerous challenges where your skills will be put to good use! We encourage innovation, independence and celebrate success where you will be part of multi-cultural and diverse company, with people from all over the world.