Ansøgningsfrist: Snarest muligt

Are you passionate about creating best-in-class customer experiences to strengthen loyalty, engagement and retention? Are you experienced in gaining and using customer insights and data to initiate and plan out relevant business initiatives? And do you want to be part of the journey of a fast growing fashion scaleup, that in under 5 years has gone from nothing to being 80 employees, launched in 4 markets and with +70 mio runrate revenue?

Then look no further: The job as CRM & Retention Manager at AnnóAnno could be your next great adventure.

What we bring to our customers

At AnnóAnno we believe that true beauty lies in celebrating exactly who you are, why we have made it our business to help women turn every season into an occasion for exploration. With professional guidance from our stylist team, women can enjoy a personal shopping experience, providing inspirational and relevant outfits (from size 42 and up) in the comfort of their own home.

The position

As CRM & Retention Manager you will be an integrated part of our marketing team, where you will be responsible for our overall customer loyalty and retention activities, managing projects and driving initiatives across the business.

You’ll play a key role in ensuring great customer satisfaction, engagement and retention across all markets, and work to strengthen our customer lifetime value. Thus, it is essential that you come with an explorative and analytical approach to CRM, along with a strong understanding of UX, communication and multichannel-based customer journeys.

Your responsibilities will include:

  • Overall, overseeing and optimizing the retention & CLV of our existing customers
  • Ensuring great experience for our existing customers along the customer journey
  • Improving our renewal and referral sales funnels across all our core channels
  • Overseeing and planning renewal automation flows to existing customers, and defining intelligent win-back flows
  • Ensuring a high level of customer engagement, satisfaction and ease of use from our owned channels experience, including the in-box experience
  • Continuously, gaining relevant customer qual and quant insights and analyzing data and research to derive actionable insights & optimize the customer journey
  • Initiating and project managing CRM & loyalty initiatives across the business
  • Track and report on monitoring data/KPIs ongoingly

The role will be based in our marketing team, however have responsibilities and tasks initiated by and involving several departments, while strong collaboration skills are required.

Your profile

The ideal candidate holds a master’s degree in marketing, communications, digital media or other related fields. You have 3-5 years of experience from a similar role in an agency or a growth company. You possess strong communication and project management skills and come with both a hands-on and analytical approach to CRM. Previous experience working with fashion or lifestyle brands or a subscription-based company is a plus along with international experience.

As a person, you are curious, structured and results-oriented, and you are passionate about developing and implementing best-in-class CRM flows and activities. You do this by keeping an eye on the latest trends and developments in the CRM field, and most importantly by understanding how to bring and act on customer needs and preferences. In addition to these, you are a team player, possess an analytical mindset and are comfortable managing several tasks at the same time.

Most importantly, you are highly motivated to take on a great responsibility, working in a dynamic growth company, and collaborate with a passionate team to take our customer experience to the next level.

About AnnóAnno

We are currently offering our service to women in Denmark, Sweden, Netherlands and Germany – and planning to expand to further markets. AnnóAnno was founded in 2017 and is based in Copenhagen, with 80 employees working from our HQ on Vesterbrogade and around the world. The culture and office atmosphere is youthful with a strong international and customer-focused outlook. With us, there’s never a dull moment… 🙂

Ready to join?

We look forward to receiving your application as soon as possible, and will plan for interviews ongoingly during June.

For possible questions about the position, please contact CMO Stine Munk-Stander at