Ansøgningsfrist : 09.10.2021

Kindred Group is a group of brands created by a diverse group of individuals. What started as Unibet in 1997, is today Kindred, one of Europe’s fastest growing online gambling companies with more than 1,700 employees working across 9 brands. As an innovative company that builds on trust, we have led the development into areas such as technological advancements, mobile solutions, new product launches, well as player safety and responsible gambling improvements.

Kindred Group Denmark is looking for an experienced online marketer to join the team. You will be responsible for developing, planning, and driving the digital strategy for both Kindred brands in Denmark, Unibet and Maria Casino.  

Responsibilities:

  • Implement commercial and strategic digital developments that enable us to grow sustainable revenues and profitability across both brands, as well as audiences
  • Monitor KPI’s across digital products and make recommendations for development changes as a result; testing and monitoring user behaviour; reporting and analytics
  • Develop a website traffic plan and create goals and benchmarks to meet
  • Partner with advertising and media specialists to increase marketing results
  • Develop, evaluate, and oversee the implementation of A/B testing protocols and procedures
  • Secure strong collaboration with Stakeholders internally and externally
  • Track conversion rates and making improvements to the website
  • Develop and managing digital marketing campaigns
  • Oversee the social media strategy for the two brands
  • Manage online brand and product campaigns to raise brand awareness
  • Responsibility for planning and budgetary control of all digital marketing
  • Evaluate online customer research, market conditions and competitor data
  • Review new technologies and keep the brands at the forefront of developments in digital marketing
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the front of gaming/ industry developments, particularly developments in mobile marketing

Requirements of the role:

  • Bachelor or master’s degree in marketing or related field, advantage with industry knowledge of gaming or gambling
  • Experience in managing PPC, SEO, Programmatic and SoMe
  • Strong understanding of online marketing concepts, strategy and best practice
  • Advantage if experience in Marketing automation, Attribution and CRM
  • Demonstrable experience with lead generation
  • Previous experience in a similar digital marketing role
  • Good at handling time-sensitive projects and working to deadlines
  • Native level Danish language skills