Learn from leading brands about how to transform your business to deliver personalized digital experiences more rapidly and efficiently!
Volvo, SpareBank1, Adobe and Netcentric share their insights into how to achieve content-led, personalized experiences, and deliver them to market more quickly and efficiently.
Organizations need to invest in customer data platforms. This investment also comes with the need to transform their content ecosystems to handle the ‘content explosion’ phenomenon across digital and offline channels.
Join our breakfast event to learn how leading brands are tackling this challenge!
Martin Schillstöm (Volvo Trucks): Automation doesn’t happen at the push of a button
Martin will address how, in the near future, Volvo Trucks plans to leverage new content structures to be able to publish more relevant content to different audiences and drive personalization at scale across channels.
Piotr Zabiello (Netcentric): The Future of Digital Marketing
Piotr will discuss the general conditions for digital marketing in the upcoming 5-10 years from a technological and societal perspective, and what this means for companies, brands and us as individuals and consumers.
Maria Svendsen & Ola Haseth Balestrand (SpareBank1): Data-driven & personalized customer experience at Sparebank1
Maria and Ola will discuss how Sparebank1 will innovate in the coming years to be able to deliver the right message, to the right audience, at the right time, and in the right channel. They will also consider what this means for SB1 technology when it comes to their ability to deliver great customer experiences both online and offline, and the operations of their organization in terms of people and processes.
Flemming Lund Blixt (Netcentric): Why being efficient and automated with content makes a big difference!
The amount of content needed for effective digital communication grows every day. So what do you need to do to create positive and compelling customer experiences? What’s the secret to dealing with the rising demand for content - and how could Netcentric help you leverage the technology you’ll need on that journey? The headline for this approach is content velocity. With the correct approach, your time-to-market and your costs will drop dramatically.
08.30-09.00: Registration, breakfast & networking
09.00-09.30: Keynote digital marketing: Piotr Zabiello (English)
09.30-10.00: Keynote content velocity: Flemming Lund Blixt (Danish)
10.15-10.45: Customer success story: Volvo Trucks (English)
10.45-11.15: Customer success story: SpareBank1 (English)
11.15-11.45: Panel discussion with all presenters, Peter Laub (Adobe) and Netcentric
12.00-13.00: Networking & sandwiches
Who should attend?
Head of Digital / Customer Experience, Directors, Senior Experts and Stakeholders who are leading change in digital marketing and customer experience departments shouldn't miss this opportunity to meet like-minded professionals, gain inspiration and make new connections.
This is a free seminar.