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“Your calculator is smarter than you are in arithmetic already and your GPS is smarter than you are in spatial navigation” said Kevin Kelly, Founder of Wired.
Major brands such as Amazon, Samsung and Uber are clearly positioning Artificial Intelligence (AI) as a way to make our daily lives better by serving and understanding the uniqueness of consumer needs, habits and behaviours. So, what does this have to do with advertising? As the advertising industry strives to use technology to increase efficiencies and data to improve relevance, will AI bring the promise of a more efficient media buying and less budget wastage for advertisers? Hear from Dr. Peter Day (Director of Engineering at Quantcast) as he explains why the developments in advertising are leading the way in AI and how the talent and research being carried out are exciting and unprecedented.
Dr. Peter Day, Director of Engineering, Quantcast
In this presentation, Dr. Peter Day will
Kl. 09.30-10.00 Registrering og morgenkaffe
Kl. 10.00-12.00 Præsentation (incl. pause)
Præsentationen vil foregå på engelsk.