I disse dage uddeles der kreative priser ved Eurobest-festivalen, der kan betegnes som VM i reklames, Cannes Lions, lillesøster.
Ud af 111 indsendte danske arbejder, er 14 indtil videre kommet igennem det første nåleøje og havnet på shortlisterne.
De danske topscorere på bureausiden er Robert/Boisen & Like-minded med fire shortlister, tre af dem for den iøjnefaldende Solar Charging Dummies-kampagne for Spies og en enkelt for The Generous Upgrader udarbejdet for Anthon Berg.
Samme antal shortlister er det hidtil blevet til for &Co, og alle disse skyldes deres indsats for Jack & Jones Premium.
De to resterende shortlister, Integrated og Craft – film, offentliggøres i morgen klokken 13.
Her er de danske shortlister:
(kampagne, annoncør, bureau)
Promo & Activation
Event & Field Marketing
– Spies Solar Charging Dummies, Spies, Robert/Boisen & Like-minded + Radius Kommunikation
Fast moving consumer goods
– The Generous Upgrader, Anthon Berg, Robert/Boisen & Like-minded + Radius Kommunikation
PR
Best use of live event, stunts, celebrity endorsements
– Spies Solar Charging Dummies, Spies, Robert/Boisen & Like-minded
Consumer Services
– Spies Solar Charging Dummies, Spies, Robert/Boisen & Like-minded
Outdoor
Entertainment & leisure
– The Legends return, Universal Music DK, McCann Copenhagen
Ambient: Special build
– The Happy Flag, Coca-Cola, McCann Copenhagen
Media
Best use of special events and stunt/live advertising
– The Colour Changing Car, Opel DK/Opel Adam, Uncle Grey Cph.
Best use of digital media
– Coins for clicks, McDonald’s DK, DDB Cph. & OMD DK
Cars & automotive services
– The Colour Changing car, Opel DK/Opel Adam, Uncle Grey Cph.
Interactive
Corporate information
– Into the Artic, Greenpeace, Hello Monday
Interface & navigation
– Into the Artic, Greenpeace, Hello Monday
Film
Clothing, footwear & accessories
– Making the cut, Jack & Jones Premium, &Co + Bacon
– Sewing it up, Jack & Jones Premium, &Co + Bacon
Internet films
– On the button, Jack & Jones Premium, &Co
– Knit with wit, Jack & Jones Premium, &Co