Jubiiie, så fik vi metal ved Epica. Og det var envision fra Århus, der løb med hæderen. Ganske vist ”kun” en bronze i ”Packaging Design”, men til et Award-show, der tiltrak små 3.900 indsendelser, heraf godt 50 i Emballage Design, er bronze en fornem hæder.
Når juryen har været så længe om at nå frem til afgørelsen og dermed oplysningen, skyldes det, at der gik Murphys Law i maskineriet, der tæller stemmer op, ganger og dividerer, før kategori-vinderne i sølv og bronze toner frem. Når det ikke skete i forbindelse med Epica d’Or og guld-awards, er forklaringen, at de fineste priser blev afgjort efter konkret og heftig debat i et åbent forum.
Vinderen af Packaging Design var en lille geni-streg, skabt af tyske Scholz & Friends Berlin, der solgte Festinas vandtætte ure i en plasticpose fyldt med vand. Ikke så bæredygtigt tænkt, men alligevel smukt og raffineret. Om urene også går, hvis de ikke nedsænkes i vand, vides ikke.
Vi bringer guldvindere og Epica d’Or, mens sølv og bronze kan ses på epica-awards.com.
Award, kategori, land, bureau, annoncør, kampagne
Epica d’Or, Film, Holland, Wieden+Kennedy Amsterdam, Heineken, “Open Your World”
Epica d’Or, Press,  Schweitz, Spillmann/Felser/Leo Burnett, Swiss Life, “Life’s Turns In A Sentence”
Epica d’Or, Outdoor, UK, Rainey Kelly Campbell Roalfe/Y&R, Land Rover Defender, “Passport Stamps”
Epica d’Or, Interactive, Sverige, Jung von Matt Stockholm, MINI, “Mini Getaway.
Guld inden for film
Food, UK, Saatchi & Saatchi, Wall’s Sausages, “Talking Dog”
Confectionery & Snacks, UK, Abbott Mead Vickers BBDO, Pepsico Doritos, “Dips Desperado”
Dairy Products, UK, Stink (for Wieden+Kennedy, London), Lurpak, “Kitchen Odyssey”
Alcoholic Drinks, Holland, Wieden+Kennedy Amsterdam, Heineken, “Open Your World”
Non-Alcoholic Drinks, Frankrig, Marcel Contrex, “Contrexperience”
Communication Services, UK, Saatchi & Saatchi, T-Mobile, “Welcome Back
Transport & Tourism, Norge, Los&Co Nettbus, “Whoever You Are”
Retail Services, UK, McCann Manchester, Aldi, “Like Brands”
Financial Services, Norge, TRY Advertising Agency, DnB NOR, “Finally Married”
Public Interest, Irland, Ogilvy & Mather Dublin, ISPCC, “I Can’t Wait”
Home Electronics, UK, Grey London, Sony, “Two Worlds”
Homes, Furnishings, Tyskland, Santec Video Surveillance, “Santec Prison”
Household Maintenance, Israel, Euro RSCG Israel, Colon 101, “Colon 101”
Beauty Products, Frankrig, TBWAParis, Dior, “J’Adore”
Toiletries & Health, Sverige, Forsman & Bodenfors Apoteket, “Stomac Test”
Clothing & Fabrics, Frankrig, Fred & Farid Group, Quechua, “We All Need Warmth”
Footwear & Personal, Holland, Wieden+Kennedy Amsterdam, Nike, “Write the Future”
Automobiles, Schweitz, Ruf Lanz Werbeagentur, Hyundai, “Approved by VW Chairman”
Automotive & Accessories, Tyskland, Serviceplan Gruppe, BMW, “Heads”
Media, Schweiz, Advico Y&R, SonntagsZeitung, “Peace Talks”
Recreation & Leisure FRANCE Ogilvy France, Mattel/Scrabble, “Block Project”
Professional Services, Rumænien, NEXT Advertising, IQads.ro, “Jealousy”
Corporate Image, Norge, Los&Co, Nettbus, “Whoever You Are”
Film Craft, UK, CHI & Partners, TalkTalk, “Homes Within Homes”
Print, guld
Food, Østrig, Demner, Merlicek & Bergmann, Ja! Natürlich Naturprodukte, “Design Classics”
Confectionery, Frankrig, CLM BBDO, Celebrations, “Your Own Celebration”
Dairy Products, Spanien, Lola, Magnum Art, “Magnum Art”
Non-Alcoholic Drinks, Frankrig, Fred & Farid Group, Schweppes, “Uma”
Communication Services, Tyrkiet, TBWAIstanbul, TTNET, “Pause Live Tv”
Transport & Tourism, Sverige, King SJ, Swedish Rail, “A Smarter Way to Travel”
Retail Services, UK, DDB UK, Harvey Nichols Winter Sale, “Window Shopping”
Financial Services, SChweitz, Spillmann/Felser/Leo Burnett, Swiss Life, “Life’s Turns In A Sentence”
Public Interest, Holland, 180 Amsterdam, SIRE, “Marked for Life”
Home Electronics, Østrig, Demner, Merlicek & Bergmann, Leica, “Face Recognition”
Homes, Furnishings, Tyrkiet, DDB&Co Istanbul, DANK Second Hand, “History Is for Free”
Household Maintenance, Tyskland, Serviceplan Gruppe, True Colours, “True Colours”
Beauty Products, Tyrkiet, Concept Pilates, With Gerda, “Pilates With Gerda”
Toiletries & Health, Schweitz, JWT / FABRIKANT, Hakle, “See You Later”
Clothing & Fabrics, Frankrig, Fred & Farid Group, Wrangler, “Stunt”
Footwear & Personal, Frankrig, CLM BBDO, TAG Heuer, “Precision”
Automobiles, UK, Rainey Kelly Campbell Roalfe/Y&R, Land Rover, “Passport Stamps”
Automotive & Accessories, Tyskland, DDB Tribal Group, VW, “Early Warning”
Media, FRankrig, BETC Euro RSCG, CANAL+, “Movie Flowcharts”
Recreation & Leisure, Schweitz, Ruf Lanz Werbeagentur, Lucerne Classical Music Festival, “Emergency Exits”
Professional Products, Tyskland, Scholz & Friends Berlin, STIHL, “Warriors”
Professional Services, Sverige, Abby Norm, Kvällspressen, “A Really Unalternative Media”
Corporate Image, Tyskland, HEIMAT, Berlin, CNN International, “The CNN Mirrorlakes”
Prescription Products, Schweitz, Wunderman (Y&R), Phonak, “Spice”
Radio, guld
Radio Advertising, Norge, McCann Norway Maarud, Popcorn, “Micropop”
Direct, guld
Consumer Direct, Sverige, Jung von Matt Stockholm, MINI, “Mini Getaway”
B2B Direct, Tyskland, Scholz & Friends Hamburg, Egen Rekruttering, “Pizza Digitale”
Media Usage, guld
Media Innovation, Traditional Media, Tyskland, kempertrautmann, edding, “Edding Digital Highlighter”
Media Innovation, Alternative Media, Tyskland, BBDO Germany, Wrigley’s Extra, “Mint Parking Ticket”
Branded content, guld
Social Networks, Sverige, Forsman & Bodenfors, REEBOK, “The Promise Keeper”
Mobile Communications, Sverige, ESTER LAFA, Stockholm Aids Prevention Program, “The Sex Profile”
Branded Entertainment, UK, Grey London, British Heart Foundation, “Angina Monologues”
PR & Promo, guld
Public Relations, Tyskland, Serviceplan Gruppe, SKY, “SKY Football Opera”
Promotions & Activation, Schweiz, Spillmann/Felser/Leo Burnett, Micasa, “Names”
Craft & Imagery, guld
Print Craft, UEA, FP7/BAH, Batelco, “Batelco Directory”
Photography, FRankrig, Fred & Farid Group, Wrangler, “Stunt”
Illustration, Tyskland, KNSK Werbeagentur, WMF Peelers Magazine, “WMF Peelers”
Design, guld
Graphic Design, Frankrig, Havas 04, Monoprix, “Not Your Everyday Everyday”
Graphic Design, Tyskland, kempertrautmann, Philharmoniker Hamburg, “A Sound Logo – Inspired by Hamburg”
Publication Design, Tyskland, Ogilvy & Mather, Advertising Abtei Ginkgo Plus, “The Red-Thread-Book”
Packaging Design, Tyskland, Scholz & Friends Berlin, Festina Profundo, “The Diver’s Watch in Water Packaging”
Web, guld
Consumer Sites – Durables, Tyskland, Ogilvy & Mather, Moto Waganari, “Directing Shadows”
Consumer Sites – Non-Durables, Sverige, Lowe Brindfors, Unilever Magnum, “Pleasure Hunt”
B2B Sites, UK, Rainey Kelly Campbell Roalfe/Y&R, Award Calender Countdown website,”T-Minus”
Online Ads, Holland, MediaMonks, The Desperados Experience, “The Desperados Experience”
Online Films, Holland, Wieden+Kennedy Amsterdam, Heineken, “The Entrance Interactive Film”
Integrated, guld
Integrated Campaigns, Rumænien, McCann Erickson, Rom, “American Rom”