Mandag hyldede Cannes Lions de første vindere, og der var grund til fest set med rød-hvide briller.
Det var kategorierne Outdoor, Health & Wellness, Design, Pharma og Print & Publishing, der havde fundet årets vindere, og det blev til fem danske priser ud af otte mulige.
En Grand Prix, en guld og tre sølv – fordelt på to cases og to bureauer – i to kategorier.
De danske vindere mandag er:
Design
Grand Prix
– Kühl & Han for H&M Looop for H&M (Retail Environment & Experience Design)
Guld
– Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children (Digital Design)
Sølv
– Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children (UX, UI & Journey Design)
– Kühl & Han for H&M Looop for H&M (Event Storytelling)
Outdoor
Sølv
– Kühl & Han for H&M Looop for H&M (Displays)
Der blev mandag også uddelt priser i kategorierne Health & Wellness og Pharma, ligesom der blev uddelt en Health Grand Prix for Good. Her var ingen danske cases med i opløbet.
Se oversigt over danske løver og shortlister pr. dags dato her.
LØVER (5)
Kategori: Design
GRAND PRIX: Kühl & Han for H&M Looop for H&M (Retail Environment & Experience Design)
GULD: Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children (Digital Design)
SØLV: Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children (UX, UI & Journey Design)
SØLV: Kühl & Han for H&M Looop for H&M (Event Storytelling)
Outdoor
SØLV: Kühl & Han for H&M Looop for H&M (Displays)
SHORTLISTER (24)
Creative Strategy
– Uncle Grey, Truthmark, Canon (Consumer Durables)
– Uncle Grey, Truthmark, Canon (Corporate Purpose & Social Responsibility)
– Uncle Grey, Truthmark, Canon (Brave Brands)
– Essencius Copenhagen m.fl, Looks Like You Need To Let It Out, Business Iceland (Travel / Leisure)
Direct
– Uncle Grey, Whopper Reply, Burger King (Retail)
– Robert Boisen & Like-Minded, Lotto Christmas Collection, Danske Spil (Use of ambient media: Small Scale)
– Robert Boisen & Like-Minded, Lotto Christmas Collection, Danske Spil (Launc / Re-launch)
– AKQA m.fl, Adopt a Keg, Carlsberg (Real-time response)
PR
– Uncle Grey, The Empty Chairs, Børns Vilkår (Use of events and stunts)
– Dentsu X og Hjaltelin Stahl, Black Friday (Re)sale, Ikea (Brand voice and strategic storytelling)
– Mensch, Remote Controllede Turisme, Visit Faroe Islands (Use of technology)
– Hjaltelin Stahl, Black Friday (Re)sale, Ikea (Corporate Image, Communication & Reputation Management)
– Uncle Grey, Truthmark, Canon (Social Behaviour)
– Dentsu X og Hjaltelin Stahl, Black Friday (Re)sale, Ikea (Social Behaviour)
Social & Influencer
– Uncle Grey, Whopper Reply, Burger King (Retail)
– Uncle Grey, Whopper Reply, Burger King (Breakthrough on a budget)
Design
– Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children (UX, UI & Journey Design)
– Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children (Digital Design)
– Kühl & Han for H&M Looop for H&M (Retail Environment & Experience Design)
– Kühl & Han for H&M Look for H&M (Event Storytelling)
Media
– Uncle Grey for Truthmark for Canon (Use of digital platforms)
Outdoor
– Robert/Boisen & Like-minded for Lotto Christmas Collection for Danske Spil (Promotional Items & Printed Media)
– Kühl & Han for H&M Look for H&M (Displays)
Print & Publishing
– Uncle Grey for Missed Shots for Canon (Cultural Insight)