Om ikke så farligt længe skal årets bedste danske digitale arbejder hædres ved Diamanten, altså det awardshow, der tidligere hed Danish Internet Awards (DIA).
I alt er 92 arbejder fundet værdige til shortlisten i 23 kategorier ud af de knap 300 – lidt færre end i fjor – indsendte af slagsen.
På annoncørsiden skiller Spies Rejser sig klart ud med hele otte shortlister, fulgt af Tryg med fem og derefter en håndfuld annoncører, der alle kan prale af hver fire shortlistede arbejder.
Spies Rejsers suveræne førsteplads skyldes ikke mindst afslutningen på ”Do it for…-reklametrilogien, Do it Forever, som Robert/Boisen & Like-minded (RBLM) har været de kreative bureaukræfter bag.
RBLM i toppen
Bl.a. derfor topper RBLM også listen over bureauer med flest shortlistede arbejder ved Diamanten.
Herefter kommer & Co og lidt længere nede kommer de kreative bureauer med digitalt dna i skikkelse af bl.a. Hello Monday, Molamil og Spring/Summer.
Se hvilke annoncører og bureauer (1. bureau), der har fået flest shortlister herunder. Derunder finder du den samlede shortliste.
Annoncører
|
Spies Rejser |
8 |
|
Tryg |
5 |
|
Alka |
4 |
|
Kræftens Bekæmpelse & Trygfonden |
4 |
|
Momondo |
4 |
|
Trygfonden |
4 |
|
Weber |
4 |
|
B&O Play |
3 |
|
Cheapflights |
3 |
|
Coop Danmark |
3 |
|
MobilePay |
3 |
|
National Geographic |
3 |
|
Tryghedsgruppen |
3 |
Bureauer
|
Robert/Boisen & Like-minded |
16 |
|
& Co. / NoA |
11 |
|
Hello Group |
8 |
|
Uncle Grey |
8 |
|
Hello Monday |
7 |
|
Molamil |
6 |
|
Spring/Summer |
4 |
|
Carat |
3 |
|
Hjaltelin Stahl |
3 |
|
TBWA & BBDO |
3 |
Og her er hele shortlisten:
|
Kategori/Pris |
Titel |
1. Bureau |
Kunde |
2. Bureau |
Yderligere bureauer |
|
CRAFT |
|||||
|
1. UX |
Navigating Responsibly |
Spring/Summer |
Danish shipowners’ Association |
||
|
Residente |
Hello Monday |
Residente |
|||
|
National Geographic |
Hello Monday |
National Geographic |
|||
|
2. APP Design |
Prepd |
Spring/Summer |
Prepd |
||
|
Garderobe |
Hello Monday |
ROBE ApS |
|||
|
3. Responsive Design |
Genesis II |
Uncle Grey |
Weber |
MediaMonks |
|
|
DR Koncerthuset |
THINK |
DR Koncerthuset |
|||
|
The Nature Conservancy |
Hello Monday |
The Nature Conservancy, CA |
|||
|
H4 Unfiltered |
Spring/Summer |
B&O Play |
|||
|
4. Digital Design |
Hollow |
Hello Monday |
Katie Paterson |
||
|
National Geographic |
Hello Monday |
National Geographic |
|||
|
TMA-2 Discovery |
Magic People Voodoo People |
AIAIAI |
AIAIAI |
||
|
Genesis II |
Uncle Grey |
Weber |
MediaMonks |
||
|
Navigating Responsibly |
Spring/Summer |
Danish shipowners’ Association |
|||
|
Code the Wave |
Molamil |
B&O Play / Scarlet Pleasure |
Trouble |
||
|
TECHNOLOGY |
|||||
|
5. Use of Web Technology |
Code the Wave |
Molamil |
B&O Play / Scarlet Pleasure |
Trouble |
|
|
Genesis II |
Uncle Grey |
Weber |
MediaMonks |
||
|
National Geographic |
Hello Monday |
National Geographic |
|||
|
Drag, Drop & Go |
Uncle Grey |
Cheapflights |
WM Creative Labs |
||
|
6. Use of App Technology |
WeShare |
Hello Group |
MobilePay |
Trifork |
|
|
Coop membership app |
Coop Danmark |
||||
|
Alka – Tank & Tjen |
Hello Group |
Alka |
Nodes |
||
|
7. Use of Social Technology/API |
Chat Travel |
Uncle Grey |
Cheapflights |
Andrei Andreescu og Magnus Kristoffersen |
|
|
Friend Roulette |
Mindshare |
Maria Casino – the most thrilling online casino |
|||
|
8. Innovative Use of Technology – Microsoftprisen |
Oticon OPN VR |
Molamil |
Oticon |
||
|
SPIES Rejser – 4D Storbyrejsesimulator |
Vizeum Danmark |
SPIES Rejser |
Isobar/Magnetix Danmark |
MKTG Danmark |
|
|
Drag, Drop & Go |
Uncle Grey |
Cheapflights |
WM Creative Labs |
||
|
Christmas Spotlight |
Hjaltelin Stahl |
Det Kriminalpræventive Råd & Trygfonden |
Pegasus Production |
||
|
9. Response/Real Time Activity |
WeShare |
Hello Group |
MobilePay |
Trifork |
|
|
Temperaturrabat |
TBWA & BBDO |
Ejner Hessel |
|||
|
Coop membership app |
Hello Group |
Coop Danmark |
Greener Pastures |
||
|
Alka – Tank & Tjen |
Hello Group |
Alka |
Nodes |
||
|
STRATEGY |
|||||
|
10. Campaign Strategy |
Did it for Denmark, Mom, Forever and Spies |
Robert/Boisen & Like-minded |
Spies Travels |
Gobsmack Productions |
|
|
The DNA Journey |
&Co. / NoA |
Momondo |
Bacon |
Radius, Be On – AOL Networks |
|
|
ARLA ESSENS |
VIRTUE WORLDWIDE |
ARLA ESSENS |
|||
|
Har du reddet et liv uden at vide det? |
Robert/Boisen & Like-minded |
Tryg/Tryghedsgruppen/Trygfonden |
Gobsmack Productions |
||
|
Do it Forever |
Robert/Boisen & Like-minded |
Spies Travels |
Gobsmack Productions |
||
|
The Fast News – sandheden om McDonald’s Danmark |
DDB Copenhagen |
McDonald’s Danmark |
OMD Danmark |
||
|
Millionforhøret |
&Co. / NoA |
Keno/Danske Spil |
|||
|
11. Digital Cross Channel Strategy – Auroraprisen |
Tryg – From pixels to people |
Carat |
Tryg |
||
|
Do it Forever |
Robert/Boisen & Like-minded |
Spies Travels |
Gobsmack Productions |
||
|
“Hvem ville du glæde?” |
Nordlid |
Danske Lotteri Spil A/S |
Circus Alphaville |
Netbooster |
|
|
12. Social Media Strategy |
The DNA Journey |
& Co. / NoA |
Momondo |
Bacon |
Radius, Be On – AOL Networks |
|
The Fast News – sandheden om McDonald’s Danmark |
DDB Copenhagen |
McDonald’s Danmark |
OMD Danmark |
||
|
Humblebragging |
Robert/Boisen & Like-minded |
Bang & Olufsen |
Gobsmack Productions |
||
|
13. Data Driven Marketing Strategy |
Tryg – From pixels to people |
Carat |
Tryg |
||
|
Karoline’s MealClub |
Hjaltelin Stahl |
Karolines Køkken |
Radius Kommunikation |
Creuna Aarhus, Raptor og Pegasus Productions |
|
|
Struers Lead Engine |
Klausen + Partners |
Struers |
|||
|
Deloitte Pitstop |
Molamil |
Deloitte |
Beginr |
||
|
CONTENT & ENTERTAINMENT |
|||||
|
14. Long Form Film (over 3 minutter) |
The DNA Journey |
& Co. / NoA |
Momondo |
Bacon |
Radius, Be On – AOL Networks |
|
Nederen er kærlighed |
& Co. / NoA |
Rådet for Sikker Trafik |
|||
|
The Sex, Prawns & Rock ‘n’ Roll test |
TBWA & BBDO |
Starmark |
Be On – AOL Networks |
Ditlevfilm |
|
|
Mindre hud i solen |
& Co. / NoA |
Kræftens Bekæmpelse & Trygfonden |
|||
|
15. Short Form Film (under 3 minutter) |
Hvornår er man gammel nok? |
Robert/Boisen & Like-minded |
Børnefonden |
Gobsmack Productions |
|
|
Do it Forever |
Robert/Boisen & Like-minded |
Spies Travels |
Gobsmack Productions |
||
|
Har du reddet et liv uden at vide det? |
Robert/Boisen & Like-minded |
Tryg/Tryghedsgruppen/Trygfonden |
Gobsmack Productions |
||
|
Nyt om Brugt |
Robert/Boisen & Like-minded |
DBA / eBay Classifieds |
Gobsmack Productions |
||
|
Humblebragging |
Robert/Boisen & Like-minded |
Bang & Olufsen |
Gobsmack Productions |
||
|
16. Storytelling |
The DNA Journey |
& Co. / NoA |
Momondo |
Bacon |
Radius, Be On – AOL Networks |
|
Hvornår er man gammel nok? |
Robert/Boisen & Like-minded |
Børnefonden |
Gobsmack Productions |
||
|
Do it Forever |
Robert/Boisen & Like-minded |
Spies Travels |
Gobsmack Productions |
||
|
Mindre hud i solen |
& Co. / NoA |
Kræftens Bekæmpelse & Trygfonden |
|||
|
Har du reddet et liv uden at vide det? |
Robert/Boisen & Like-minded |
Tryg/Tryghedsgruppen/Trygfonden |
Gobsmack Productions |
||
|
Nederen er kærlighed |
& Co. / NoA |
Rådet for Sikker Trafik |
|||
|
The Sex, Prawns & Rock ‘n’ Roll test |
TBWA & BBDO |
Starmark |
Be On – AOL Networks |
Ditlevfilm |
|
|
17. Gamification |
Officerens valg |
Ogilvy Danmark |
Forsvarets rekruttering |
Molamil |
|
|
Deloitte Pitstop |
Molamil |
Deloitte |
Beginr |
||
|
Alka Snapchat |
Fireball |
Alka |
|||
|
18. Interactive Content |
Casting by Blockbuster |
Joined |
Blockbuster |
Molamil |
|
|
Genesis II |
Uncle Grey |
Weber |
MediaMonks |
||
|
The Loop |
DigitasLBi Nordics |
OnePlus |
|||
|
Lust for Pride |
Uncle Grey |
Lust |
Bacon, Teasolutions, WM Creative Labs og BeON |
||
|
19. Cross Platform Content |
Do it Forever |
Robert/Boisen & Like-minded |
Spies Travels |
Gobsmack Productions |
|
|
Mindre hud i solen |
& Co. / NoA |
Kræftens Bekæmpelse & Trygfonden |
|||
|
Casting by Blockbuster |
|||||
|
The All-White Kit |
envision |
Hummel |
|||
|
Faxe Kondi – Er det sport? |
Bates Y&R |
Faxe Kondi |
Mindshare |
||
|
20. Use of Influencers |
MathildeFlip |
Hjaltelin Stahl |
Arla – Mathilde Kakaomælk |
Pegasus Production |
Carat |
|
Mindre hud i solen |
& Co. / NoA |
Kræftens Bekæmpelse & Trygfonden |
|||
|
Do it Forever |
Robert/Boisen & Like-minded |
Spies Travels |
Gobsmack Productions |
||
|
Bliv Flyveleder |
Ogilvy Danmark |
Forsvarets rekruttering |
|||
|
Faxe Kondi / / BLS |
Mindshare |
Faxe Kondi |
|||
|
#STOPDIGSELV |
Umwelt |
Undervisningsministeriet |
Splay |
||
|
PLATFORM |
|||||
|
21. Mobile Platform |
WeShare |
Hello Group |
MobilePay |
Trifork |
|
|
Coop membership app |
Hello Group |
Coop Danmark |
Greener Pastures |
||
|
Alka – Tank & Tjen |
Hello Group |
Alka |
Nodes |
||
|
22. Social Media |
CPH Social 2016 |
MARVELOUS |
Københavns Lufthavn |
||
|
Nyt om Brugt |
Robert/Boisen & Like-minded |
DBA / eBay Classifieds |
Gobsmack Productions |
||
|
Fra modvind til medvind: Danske Banks stategiske arbejde på Facebook |
Danske Bank |
Danske Bank |
|||
|
23. Emerging Platform |
Oticon OPN VR |
Molamil |
Oticon |
||
|
REMA 1000 med Vigo |
Novasa |
REMA 1000 |
Thank You |
||
|
Coca-Cola Carma Summer |
Carat |
The Coca-Cola Company |
Isobar |
MKTG |