34.301 kreative bidrag fra 87 lande konkurrerede i sidste uge i sydfranske Cannes om at vinde den ypperste af alle ypperlige priser i reklameverdenen – en Grand Prix.
De 15 kategori-juryer uddelte hen over ugen tilsammen 17 Grand Prix. Normalt tildeles én Grand Prix pr. Kategori, men Cyber og Outdoor-juryerne var så begejstrede for det, de så, at de uddelte to styk hver.
To arbejder løb med hver to Grand Prix: ”Small Business gets an official day” for America Express (Crispin Porter + Bogusky, Boulder), der vandt i både Promo & Activation og i Direct.
Og Nike Fuelband for Nike+ (R/GA, New York), der vandt Grand Prix i både Cyber og Titanium.
Her er alle årets Grand Prix-vindere – inklusive lørdagens ”Grand Prix for Good”:
Promo & Activation og Direct
”Small Business gets an official day” for America Express (Crispin Porter + Bogusky, Boulder)
PR
”The Most Popular Song” for Banco Popular de Puerto Rico (JWT Sao Paolo)
Outdoor
1)”#Cokehand” for Coca-Cola (Ogilvy Shanghai)
2) ”The Invisible Drive” for Mercedes Benz (Jung von Matt, Hamborg)
Mobile
”Hilltop Re-Imagined for Coca-Cola” for Google (Grow Interactive, New York)
Media
”Google Voice Search” for Google (Manning Gottlieb OMD, London)
Press
”Unhate” for Benetton (Fabrica, Treviso/72andSunny, Amsterdam)
Radio
”Repellent radio” for Go Outside Magazine (Talent, Sao Paolo)
Cyber
1) ”Nike Fuelband” or Nike+ (R/GA, New York) – vandt også Grand Prix i Titanium & Integrated
2) ”Curators of Sweden” for VisitSweden/Swedish Institute (Volontaire, Stockholm
Design
”Solar Annual Report” for Austria Solar (Serviceplan, München)
Branded Content
”Cultivate Campaign” for Chipotle (Creative Artists Agency, Los Angeles)
Film Craft
”Bear”for Canal+ (BETC, Paris, og Soixante Quinze, Paris)
Film
”Back to the Start” for Chipotle (Creative Artists Agency, New York/Nexus Production, London)
Grand Prix for Good
”Help I want to save a life” for Help Remedies (Droga5)