Opdateret med yderligere to danske shortlister: Selv om EM-fodboldfeberen nu for alvor har grebet Europa, så hviler en hel verdens kreative øjne i denne uge også på ”VM i reklame” – Cannes Lions.

Flere danske cases har markeret sig med både shortlister og løver: Indtil videre er det blevet til syv danske løver – heraf endda en enkelt af de helt store: En Grand Prix.

Og onsdag fik de danske vindermuligheder endnu engang et boost, da de sidste otte kategorier ved festivalen offentliggjorde shortlister.

16 danske af slagsen blev det til i fire kategorier – se dem her.

Flere bureauer markerer sig

Mobile

– Virtue for Tear down this Wall for DDR Museum (Activation by Location)
– Virtue for Tear down this Wall for DDR Museum (Games)

Creative eCommerce 

– Hjaltelin Stahl for Black Friday(re)sale for IKEA (Retail & Customer Promotions )

Brand Experience and Activation 

– Twenty Agency, OMD og Help PR for Volkswagen California for Volkswagen (Automotive)
– Hjaltelin Stahl for Black Friday(re)sale for IKEA (Use of Website / Microsites)
– Uncle Grey for Truthmark for Canon (Use of Website / Microsites)
– Virtue for Tear down this Wall for DDR Museum (Digital Installations)
– Robert/Boisen & Like-minded for Lotto Christmas Collection for Danske Spil (360 Integrated Brand Experience) 
– Essencius for Looks like you need to let it out for Business Iceland (Cultural Insight)  
– Kühl & Han for H&M Looop for H&M (Brand-owned Experiences)           

Film 

– & Co. for What is truly Scandinavian for SAS (Travel/Leisure)
– & Co. for What is truly Scandinavian for SAS (Cultural Insight)
– Bacon Copenhagen for The Tower for Volvo Trucks (Consumer Services / Business to Business)
– Bacon Copenhagen for The Tower for Volvo Trucks (Viral Films)
– Agent ZOO Copenhagen for #herzensangelegenheit for Docmorris (Healthcare)
– Bacon Copenhagen og BALLAD Copenhagen Born in quarantine for Facebook (Corporate Purpose & Social Responsibility)

Der var ingen danske shortlister i kategorierne Sustainable Development Goals, Creative Effectiveness, Radio & Audio og Creative Business Transformation. 

Se den komplette oversigt over danske løver (7) og shortlister her – vi opdaterer listen med evt. danske vindere onsdag eftermiddag.

LØVER

Design

GRAND PRIX: Kühl & Han for H&M Looop for H&M (Retail Environment & Experience Design)

GULD: Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children (Digital Design) 

SØLV: Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children (UX, UI & Journey Design)

SØLV: Kühl & Han for H&M Looop for H&M (Event Storytelling)

Outdoor

SØLV: Kühl & Han for H&M Looop for H&M (Displays)

Social & Influencer

BRONZE: Uncle Grey for Whopper Reply for Burger King (Retail)

Creative Strategy

BRONZE: Uncle Grey for Truthmark for Canon (Consumer Durables)

SHORTLISTER

Mobile

– Virtue for Tear down this Wall for DDR Museum (Activation by Location)
– Virtue for Tear down this Wall for DDR Museum (Games)

Creative eCommerce 

– Hjaltelin Stahl for Black Friday(re)sale for IKEA (Retail & Customer Promotions )

Brand Experience and Activation 

– Twenty Agency, OMD og Help PR for Volkswagen California for Volkswagen (Automotive)
– Hjaltelin Stahl for Black Friday(re)sale for IKEA (Use of Website / Microsites)
– Uncle Grey for Truthmark for Canon (Use of Website / Microsites)
– Virtue for Tear down this Wall for DDR Museum (Digital Installations)
– Robert/Boisen & Like-minded for Lotto Christmas Collection for Danske Spil (360 Integrated Brand Experience)              

Film 

– & Co. for What is truly Scandinavian for SAS (Travel/Leisure)
– & Co. for What is truly Scandinavian for SAS (Cultural Insight)
– Bacon Copenhagen for The Tower for Volvo Trucks (Consumer Services / Business to Business)
– Bacon Copenhagen for The Tower for Volvo Trucks (Viral Films)
– Agent ZOO Copenhagen for #herzensangelegenheit for Docmorris (Healthcare)
– Bacon Copenhagen og BALLAD Copenhagen Born in quarantine for Facebook (Corporate Purpose & Social Responsibility)

Film Craft 

– BALLAD Copenhagen for The Journey for Zillow (Production Design / Art Direction)
– Rune Milton, Who’s McQueen og VFX Kopenhagen for Born of a dream  for IWC Schaffhausen (Direction)

Digital Craft 

– Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children (Innovative Use of Technology)
– Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children (Technological Achievement in Digital Craft)
– AKQA Copenhagen for Earth Speaker for Olafur Eliasson (AR / VR Utility)
– Virtue og No Sleep for Tear down this Wall for DDR Museum (AR / VR Immersive Storytelling)

Creative Strategy

– Uncle Grey, Truthmark, Canon (Consumer Durables)
– Uncle Grey, Truthmark, Canon (Corporate Purpose & Social Responsibility)
– Uncle Grey, Truthmark, Canon (Brave Brands)
– Essencius Copenhagen m.fl, Looks Like You Need To Let It Out, Business Iceland (Travel / Leisure)

Direct

– Uncle Grey, Whopper Reply, Burger King (Retail)
– Robert Boisen & Like-Minded, Lotto Christmas Collection, Danske Spil (Use of ambient media: Small Scale)
– Robert Boisen & Like-Minded, Lotto Christmas Collection, Danske Spil (Launc / Re-launch)
– AKQA m.fl, Adopt a Keg, Carlsberg (Real-time response)

PR

– Uncle Grey, The Empty Chairs, Børns Vilkår (Use of events and stunts)
– Dentsu X og Hjaltelin Stahl, Black Friday (Re)sale, Ikea (Brand voice and strategic storytelling)
– Mensch, Remote Controlled Turisme, Visit Faroe Islands (Use of technology)
– Hjaltelin Stahl, Black Friday (Re)sale, Ikea (Corporate Image, Communication & Reputation Management)
– Uncle Grey, Truthmark, Canon (Social Behaviour)
– Dentsu X og Hjaltelin Stahl, Black Friday (Re)sale, Ikea (Social Behaviour)

Social & Influencer

– Uncle Grey, Whopper Reply, Burger King (Retail)
– Uncle Grey, Whopper Reply, Burger King (Breakthrough on a budget)

Design

– Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children (UX, UI & Journey Design)
– Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children (Digital Design)
– Kühl & Han for H&M Looop for H&M (Retail Environment & Experience Design)
– Kühl & Han for H&M Look for H&M (Event Storytelling)

Media 

– Uncle Grey for Truthmark for Canon (Use of digital platforms)

Outdoor 

– Robert/Boisen & Like-minded for Lotto Christmas Collection for Danske Spil (Promotional Items & Printed Media)
– Kühl & Han for H&M Look for H&M (Displays)

Print & Publishing

– Uncle Grey for Missed Shots for Canon (Cultural Insight)