Brandwatch Breakfast: Cutting through the noise on social

Join us for the morning to discuss finding order in the chaos online so you can find the best insights and better leverage social media for your business. We’ll be delving into the future of social media marketing, exploring how data-driven decision making and AI-powered tools can help brands cut through the noise and stand out on social in 2025.    

Key Learnings & Takeaways 
After attending Brandwatch Breakfast: Cutting Through the Noise on Social, you’ll walk away with: 

Insights into what actually cuts through in 2025 – Understand the latest content and social media trends that make an impact in a noisy digital world. 
How to use data to your creative advantage – Learn how to turn social listening and analytics into smarter business decisions. 
Concrete inspiration from brands doing it right – Real-life examples of companies that have succeeded in capturing attention and driving engagement. 
AI in action – See how marketing teams are already applying AI tools to save time and improve campaign performance. 
New connections in your field – Meet peers in marketing, brand, and social media, and build relationships with people facing the same challenges as you.”

PROGRAMME:

08:30

Registration + Networking Breakfast

09:00

Welcome

09:15  

Finding Your Competitive Advantage With Social  

In a world where over 5.24 billion people are talking online, social listening has become a secret weapon for the most successful brands. Join Wiebke L Kristiansen for an inspiring session where you’ll discover how to tap into real, unfiltered conversations to uncover what your audience truly cares about. 

This isn’t just about tracking mentions — it’s about revealing the hidden patterns, emotions, and opportunities that can transform your marketing. Learn how smart brands move beyond surface-level metrics to connect authentically, spark powerful campaigns, and shape culture — not just react to it. 

Ready to sharpen your competitive edge? 

09:45 

Panel – Navigating the Future of Marketing: Challenges and Opportunities 

Facilitated by Gemma Joyce, Head of Content at Brandwatch 

This panel will explore the critical challenges and opportunities marketers will face in the coming months, focusing on data-driven decision-making, the role of AI, tools marketers are using, and enhancing marketing strategies with limited budgets  

10:30 

Break 

10:45 

Mastering Social Media Management: Smarter Strategies, Bigger Impact 

Unlock the full potential of your social media strategy! 

Join us for a fast-paced, practical session where we’ll cover how top brands streamline their content planning, boost engagement, and spot trends early — using smart tools (and even smarter strategies). 

Whether you’re managing a small team or scaling globally, you’ll leave with fresh ideas, real examples, and a clear checklist to supercharge your social media performance. 

11:30

Closing Remarks and Networking Opportunity 

Please note that presentations will be in English.