The digital advertising landscape is evolving rapidly, driven by the rise of AI, the growing challenge of misinformation, and an increased focus on performance.

To cut through the noise, join the IAS team, industry leaders, and our customers and partners at IAS Beyond Copenhagen on the 22nd January 2025 from 1:30pm – 4:30pm. 

We’ll unpack how AI is driving scale and efficiency, explore strategies to maximise your impact on social, and dive into actionable approaches for achieving meaningful business outcomes through an insider look at the latest advancements from Integral Ad Science, and industry experts.

Be inspired by our guest speakers:

Kenneth Brenøe (Director – Head of Ad Strategy & Business Development, TV 2 Commercial) & Marco Barbosa (Director, WPP Media Solutions) will join us to share some insights about CTV.

Ulrich Aaby (Nordic Agency Development Lead, Snap) & William Asplund (Measurement Partner CE & Nordics, TikTok) will discuss the advertising on social media.

We’ll also be hosting some drinks and light bites following the event to give us all a chance to relax and catch up!

Secure your seat to gain actionable insights, foster valuable connections, and position yourself for success.

Agenda:

13:30
–
13:35
Morten Sandbæk Beck
Moderator, Country Director Denmark, IAS
Welcome
(Danish)
+–
13:35
–
14:05
Björn Lindholm
Managing Director Nordics, IAS
Alexandra Mocioi
VP Customer Success, IAS
TODAY, TOMORROW AND BEYOND WITH IAS
A look at the latest IAS innovations and insights (English)
+–
14:05
–
14:35
Ulrich Aaby
Nordic Agency Development Lead, Snap
William Asplund
Measurement Partner CE & Nordics, TikTok
Mads Løvbjerg
Head of Social Activation, OMD
Morten Sandbæk Beck
Moderator, Country Director Denmark, IAS
PANEL DISCUSSION – Today, Tomorrow and beyond on SOCIAL MEDIA
Social media enables precise targeting and real-time optimization, but brands must navigate shifting algorithms, privacy pressures, attention competition, and fast trends to stay authentic and effective (Danish)
+–
14:35
–
15:05
Nikolaj Ledet
Board member, Danish Advertiser Association
Morten Sandbæk Beck
Moderator, Country Director Denmark
The Digital Advertising Challenges of Tomorrow
In this fireside chat, a leading brand shares upcoming challenges and how they’re using new technologies to find opportunity in uncertainty (Danish)
+–
15:05
–
15:20
Break
+–
15:20
–
15:50
Kenneth Brenøe
Director – Head of Ad Strategy & Business Development, TV 2 Commercial
Marco Barbosa
Director, WPP Media Solutions
Morten Sandbæk Beck
Moderator, Country Director Denmark, IAS
PANEL DISCUSSION – Today, Tomorrow and beyond on CTV
Connected TV (CTV) enables precise targeting and measurable reach across premium streaming, but advertisers must manage fragmentation, inconsistent standards, ad fraud, and evolving privacy rules (Danish)
+–
15:50
–
16:30
Networking, drinks & light bites
+–

Praktik

Afholdes hos Codenode, Gdanskgade 2, 2150 KBH

Har du spørgsmål kontakt:
Emmely Van Overeem, Projektkoordinator
evo@markedsforing.dk

Interesseret i at være partner på fremtidige arrangementer?

Kontakt:
Jeanette Jønsson, Head of Commercial Partnerships
E-mail: jj@markedsforing.dk eller mobil 3141 3990