In 2024, the evolving media landscape, shaped by the absence of cookies, introduces new uncertainties for marketers. Marketers will continue to have a significant degree of focus on efficiency and effectiveness and will face the challenge of balancing optimising ROI while maintaining media quality.
During this event, experts from IAS will share practical insights, best practices and local case studies on how to maximise ROAI and driving business outcomes through harnessing attention metrics and investment in quality media. Additionally, they will delve into groundbreaking strategies for achieving lasting growth in the post-cookie era, offering a roadmap for marketers to adapt and thrive in this new environment.
AGENDA:
08.30-09.00 Registrering, croissant og kaffe
09.00-09.05 Velkomst – ved Dansk Markedsføring
09.05-09.35 Hvordan navigerer du i morgendagens Digitale Medie landskab
Morten Sandbaek Beck, Country Director, IAS
09.35-10.00 IAS // Case study: Use of Media Quality & Attention to drive actionable results in digital media buying
Björn Lindholm, Director IAS
10.00-10.10 Break
10.10-10.25 Unlocking the Impact of Ads with Attention Measurement
Client Case from Lumen
10.25-10.50 Kombinationen af Media Quality og Attention i jagten på business impact
Lau Jeppesen, Video Lead & Operations Director at GroupM Nexus
Lumen
Bjorn Lindholm, Managing Director Nordics, IAS
Morten Sandbaek Beck, Country Director, IAS Moderator
11.00 Tak for i dag
KEY TAKEAWAYS:
- Attendees will leave with actionable strategies that have been proven to successfully navigate the polarizing topic of attention, enhancing advertising outcomes in the process.
- The event will equip marketers with evidence-based tactics and methodologies for increasing campaign effectiveness.
- The audience will learn to harness media quality and uncover the data signals that can predict campaign success and enhance their ability to maximise campaign impact.
- Delegates will gain a comprehensive understanding of the complexities surrounding the concept of attention in digital media.
- Participants will discover how to apply data-driven approaches to capture and retain consumer attention.
- The audience will learn to navigate online misinformation to safeguard your brand’s reputation and build consumer trust
Seminaret er relevant for:
Advertiser: CMO, Digital managers
Agency: Programmatic Directors, Programmatic Specialists, Client leads
Praktisk Info
Afholdes hos Park Bio, Østerbrogade 79, 2100 Kbh Ø
Arrangementet afholde i samarbejde med Integral Ads
Spørgsmål rettes til Camilla Radén-Rygaard på crr@markedsforing.dk