Free webinar presenting Lars Bo Jeppesen (CEO, PARKEN Sport & Entertainment A/S), Peter Lose (Global Head of Conversion & Optimization, Merlin Entertainments) and Louise Nørgaard Dam (Client Service Director, Isobar).

Learn from two big players in a challenged entertainment industry – PARKEN and LEGOLAND – how they are leading ambitious digital transformation projects in turbulent times.

" M Talks is a new webinar-series by Dansk Markedsføring.

We are presenting this year’s Digital Copenhagen agenda in a series of online 60 minutes Talks. This session will cover the topic “Leading Digital Transformation in challenged industries”, presented by some of this year’s prominent Digital Copenhagen Speakers: Lars Bo Jeppesen, Peter Lose & Louise Nørgaard Dam.

Webinar Speakers:
Lars Bo Jeppesen, CEO, PARKEN Sport & Entertainment A/S
With more than 15 years of global management and board member experience from the Danish media and marketing industry, Lars Bo Jeppesen in May 2020 took over as new CEO at PARKEN Sport & Entertainment A/S. The former Dentsu Aegis CEO has big ideas and visions for PARKEN with the strategy “Always On”. In the next three years, four new platforms will form the basis for a two digit profit growth: 1) a sponsorship platform 2) a hospitality platform 3) a marketing/campaign platform and 4) a data platform. 


  • 10:00-10:05: Welcome by Dansk Markedsføring
  • 10:05-10:30: Lars Bo Jeppesen: “Always-on! From crisis leadership to new visions for PARKEN”
  • 10:30-10:50: Peter Lose & Louise Nørgaard Dam: “How Merlin Entertainments (Legoland) consolidated all their platforms globally – in a global pandemic – to deliver unique and personalized customer experiences”
  • 10:50-11:00: Q&A

Peter Lose, Global Head of Conversion & Optimization, Merlin Entertainments
Merlin operates more than 130 attractions in 25 countries with brands such as SEA LIFE, Madame Tussauds and The London Eye, to iconic theme park resorts like LEGOLAND, Gardaland and Alton Towers.
Peter has worked for Merlin for the past 5 years in various eCommerce roles and is now globally responsible for optimizing the digital guest journey across a wide array of digital touch points in Merlin’s theme park division.

Louise Nørgaard Dam, Client Service Director, Isobar
Louise Nørgaard Dam is working at Isobar as a Client Service Director and is heading up the relationship with Merlin Entertainments. She has been working with the LEGOLAND parks for the past 9 years and has been a main driver in developing the digital roadmap for Merlin Entertainments making sure we have the right setup and governance to drive the different projects forward.