Free webinar presenting Peter Field, “The Godfather of Effectiveness” & Louisa Loran, former VP Global Customer Centric and Digital Transformation, A.P. Moller Maersk.
" M Talks is a new webinar-series by Dansk Markedsføring and free for members.
In the coming weeks we will present this year’s Digital Copenhagen agenda in a series of online 60 minutes Talks. This session will cover the topic “Marketing Effectiveness in Times of Crisis”, presented by two of this year’s headline Digital Copenhagen Speakers: Peter Field og Louisa Loran.
Registration
- Free for members !
- Just DKK 995,- for non-members including free registration to all future M Talks and 1 year free digital membership (normal price 1.495,)
Peter Field, “The Godfather of Effectiveness”, Renowned Author & Marketing Expert.
Peter spent 15 years as a strategic planner in advertising and has been a marketing consultant for the last 23 years. He has worked through three major recessions. In 2008 he wrote Advertising in a downturn (IPA March 2008) – a summary of expert opinion on best practice for advertising during recessions. In April this year he wrote Advertising in Recession – Long, Short or Dark? (LinkedIn). Effectiveness case study analysis underpins much of his work, which includes a number of important authored and co-authored marketing and advertising texts: Marketing in the Era of Accountability, Brand Immortality, The Long & The Short of it, The Link Between Creativity and Effectiveness, Media in Focus, Selling Creativity Short, Why aren’t we doing this?, Effectiveness in Context, The Crisis in Creative Effectiveness and chapters in Eat Your Greens and the Sage Handbook of Advertising.
Agenda
- 10:00-10:05: Welcome by Dansk Markedsføring
- 10:05-10:30: Peter Field “Marketing Effectiveness in times of crisis”
- 10:30-10:50: Louisa Loran: “Leading Digital Transformation and organizational changes in a volatile World”
- 10:50-11:00: Q&A
Louisa Loran, former VP, Global Customer Centric & Digital Transformation, A.P. Moller Maersk.
A truly global strategic thinker, with years of experience in growing top line through identification of new value opportunities and bringing these to market as well as drives increased ROI/bottom line via end-2-end global transformation; from strategy development, to validation, engagement and delivery. I am a passionate, visionary and business driven leader with almost 20 years of experience from executive positions in global B2B and B2C industry leading companies and board positions. With the customer at center, I shape and contribute to business and digital transformation across global enterprises by challenging existing customer offerings and innovating products and organizational processes to create opportunities and drive growth.
