Free webinar presenting Christina Boutrup ( Journalist & China Expert), Rupert Mitchell (Weltmeister, China), Marianne Hjaltelin + Roald van Wyk (Hjaltelin Stahl, part of Accenture Interactive).

" M Talks is a new webinar-series by Dansk Markedsføring and free for members.

In the coming weeks we will present this year’s Digital Copenhagen agenda in a series of online 60 minutes Talks. This session will cover the topic “Post-Pandemic Ecommerce”, presented by some of this year’s prominent Digital Copenhagen Speakers: Christina Boutrup, Rupert Mitchell (live fra kina), Marianne Hjaltelin og Roald van Wyk.

Webinar Speakers:
Christina Boutrup, Journalist, Thought Leader and China Expert.
Christina Boutrup is a leading China analyst, thought leader and keynote speaker. As a journalist she travelled in most parts of The Middle Kingdom and covered areas such as business, economy, environment and social issues for more than 15 years, hosting radio- and TV shows about China. She interviewed Alibaba’s founder Jack Ma and closely followed the global expansion of Chinese companies authoring several books about business in China. She is also on the Advisory Board of, a think tank of the University of Copenhagen.


  • Free for members !
  • Just DKK 995,- for non-members including free registration to all future M Talks and 1 year free digital membership (normal price 1.495)

Rupert Mitchell, Chief Strategy Officer, Weltmeister.
WM Motor is an emerging leader in China’s fast growing electric vehicle and e-mobility market. Rupert is responsible for strategic financing, investments and corporate development. He joined the company in 2018, following a 25-year career in financial services in Asia and Europe. During that time, he held a number of advisory and capital markets positions in investment banking, including senior roles at Goldman Sachs, Citigroup and Jefferies.


  • 09:00-09:05: Welcome by Dansk Markedsføring
  • 09:05-09:15: Christina Boutrup: “Learn how to thrive in a digital, post pandemic world from Chinese frontrunners who are world leaders in many of the new technologies”
  • 09:15-09:30: Rupert Mitchell: Weltmeister live case from China: “China’s new e-vehicles manufactorer
  • 09:30-09:50: Marianne Hjaltelin & Roald van Wyk, Hjaltelin Stahl: “Is Ecommerce killing brands?”
  • 09:50-10:00: Q&A

Marianne Hjaltelin & Roald van Wyk, Hjaltelin Stahl, part of Accenture Interactive.
Is e-commerce killing brands? Join this event where Marianne Hjaltelin will together with Roald Van Wyk discuss the future of brands in an e-commerce driven reality. Roald is global lead for the Brand Experience for Commerce Team at Accenture Interactive and knows from his senior-level creative positions around the world how digital marketplaces alter the way brands have to work with creativity, strategy, UX, production & deployment for the digital shelf. With Covid-19 accelerating the speed with which Danish consumers embrace e-commerce and Amazon’s pending entry into the Danish market, this conversation is hyper-relevant for marketeers when assessing how their brand will survive and thrive in the digital store.