Visibility isn’t what it used to be. New rules and standards are quietly reshaping how brands
are discovered online. And most haven’t caught up yet. Let’s get you up to speed.

Quite Frankly Live 2026 is dedicated to uncovering the shift from paid visibility to earned
credibility. You’ll learn how to create content and build an AI infrastructure that makes it
easy for people to choose you. You’ll also hear, from the front lines of executive search,
what CEOs and boardrooms value now — and what professionals need to start doing today
to stay indispensable.

So, if you want fresh perspectives, sincere conversations, and concrete ways to prepare
your organisation for the agentic AI era, this is for you. Our speakers will make you say,
“BRAVO!”

The seminar is primarily aimed at CEOs, CMOs, COOs, and Brand Managers from brands and advertisers, and priority may be given to participants from this target group

Agenda

13:00
–
13:30
Registrations & small bites
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13:30
–
13:40
Klavs Valskov
Partner & CCO at Frankly, Copenhagen
Welcome & introduction
+–
13:40
–
14:15
Kevin Drennan
Global Brand Marketing Director at McKinsey & Company, New York
Lerke Christoffersen
Head of Brand at Frankly, Copenhagen
Earn people’s trust before they get to know you
Branding experts uncover why reputation, not advertising, is what ultimately makes a brand the obvious choice..
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14:15
–
14:40
Chris Pedersen
Partner & Technology Director at Frankly, Copenhagen
The AI infrastructure that helps you get chosen
A techie par excellence unveils how AI agents actually operate and how to make what’s already there easier to navigate and act on.
+–
14:40
–
15:00
Break
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15:00
–
15:25
Jesper Strøm Madsen
Partner & Creative Director, Copenhagen
A(I) new era where creativity will prevail
We’ll explore how to create content that remains valuable over time — and why earning trust is what keeps you relevant.
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15:25
–
16:00
Kate Hamilton-Baily
Partner and Lead of the Corporate Affairs Practice at Odgers, London
Alessia Cosentini
Global Lead Group Academy at Generali, Milan
What skills do professionals need in the agentic era?
From the front lines of executive search, you’ll hear what CEOs and boardrooms value right now. And what professionals need to start doing today to stay indispensable. You’ll also learn how a global insurance company builds skills through values-driven learning and development in the agentic era.
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16:00
–
Networking, drinks & small bites
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Praktik

Afholdes hos Frankly, 54, 3. sal, København

Har du spørgsmål kontakt:
Emmely Van Overeem, Projektkoordinator
evo@markedsforing.dk

Interesseret i at være partner på fremtidige arrangementer?

Kontakt:
Jeanette Jønsson, Head of Commercial Partnerships
E-mail: jj@markedsforing.dk eller mobil 3141 3990

For at sikre optimal udnyttelse af pladserne er tilmelding bindende. Ved no-show uden afbud faktureres et gebyr på 500 kr. ekskl. moms.