Erfaring

Tilbage i 1990 startede Mirella som Business Analyst hos Shell Offshore. 10 år senere påbegyndte hun sin mere end 12 års rejse hos Vestas, hvor hun endte med stillingen som VP, Global Marketing. De seneste fem år har Mirella båret titlen SVP, Marketing, Communications & Public Affairs hos ROCKWOOL Group.

Motivation

Mirella Amalia Vitales kommercielle kløgt og strategiske evner til at føre globale marketinginitiativer ud i livet er de seneste år kommet ROCKWOOL til gode. Med en flot strategisk tilgang til marketing og kommunikation har hun spillet en hovedrolle i at transformere og positionere industrivirksomheden som et stærkt bæredygtigt brand, der fortsat tager markante skridt mod en grønnere fremtid. Dette ved at sætte miljø- og klimavenlige aspekter af stenuldsprodukt højt på marketingagendaen. Ikke nok med at Mirella har formået at skubbe ROCKWOOL frem på den globale scene inden for CSR, har hun også med en proaktiv og tilskyndende ledelsesstil sikret et stærkt og engageret team bag sig. Mirella har både et stort globalt marketingansvar og en plads på The M List.

 

HVAD HAR VÆRET DIN STØRSTE PROFESSIONELLE SUCCES I 2020?

Raising awareness that buildings hold the largest climate action potential and energy efficiency/EE is the cheapest path, and creating a global lead-generation renovation campaign including national campaigns adapted to local renovation schemes, SoMe campaign creatives, whitepapers, case studies, blogs, and full nurture flow to commercial lead. 

HVAD BLIVER DIN STØRSTE PROFESSIONELLE UDFORDRING I 2021?

Our sponsorship combining sport and sustainability: SailGP races taking place in iconic cities worldwide and sharing a vision of urban living without negatively impacting the environment. Grow awareness that EE renovation of the building stock is one of the highest-impact economic recovery measures while contributing to achieving climate goals. 

HVORDAN FORVENTER DU, AT DIN ROLLE VIL ÆNDRE SIG I 2021?

Cross-sector and cross-industry collaboration will be crucial to optimise the effect of all schemes and programmes. The Renovation Wave will only succeed if it blends legislation, finance and technical assistance, and we therefore expect to be much more active in private-public and cross-industry partnerships. 

HVILKE TENDENSER I BRANCHEN VIL DU GERNE SE MERE AF I 2021?

Renovate to recover with public-private partnerships. Current market and policy conditions open a window of opportunity to engage with local authorities at municipal, government and EU level, where their interest in supporting local jobs and economies combined with long-term green ambitions can bring new business models to market. 

HVAD HAR VI LÆRT IGENNEM CORONAKRISEN OG DEN TRANSFORMATION, DEN HAR SKABT?

With COVID-19 creating simultaneous health and economic crises on top of a climate crisis that is not going away, greening the economic recovery is vitally important. EE renovations are among the highest-impact economic recovery measures to create jobs while helping deliver climate goals and ensuring more resilient and healthier communities. 

HVEM I BRANCHEN FORTJENER ET SKULDERKLAP – OG HVORFOR?

The construction industry in general traditionally being perceived as a very conservative and change averse industry deserves a pat on the back for introducing new and innovative solutions, stepping up coordination and joining forces to enhance the effect of COVID-19 recovery plans.