Erfaring
Mirella indledte karrieren hos Vestas, hvor hun besatte adskillige ledende marketingstillinger, senest stillingen som Vice President, Global Marketing. Efter mere end 12 år hos Vestas kom Mirella til ROCKWOOL Group, hvor hun siden 2016 har kunne kalde sig Senior Vice President Group Marketing, Communications & Public Affairs.
Motivation
Mirella Amalia Vitale er ud af marketingdisciplinen en af landets frontpersoner for den grønne agenda med sine mange års prisværdige bidrag i nogle af landets største og mest bæredygtige virksomheder, Vestas og ROCKWOOL. Siden 2016 har Mirella været drivkraften bag ROCKWOOLs marketinginitiativer og udviklingen af ROCKWOOL-brandet, der i dag står forrest på den bæredygtige scene. Indsatserne belønnes ikke kun af The M List, men også ved årets Sustainability Awards 2021, hvor ROCKWOOL modtog bæredygtighedsprisen for at reducere byggebranchens klimapåvirkning. Med Mirellas innovative og visionære tilgang har ROCKWOOL fået en global stemme, skabt synlige vækstresultater og inkorporeret bæredygtighed som grundstenen i ROCKWOOLs DNA. Mirellas strategiske mindset er med til at skabe Danmarks fremtid.
HVAD HAR VÆRET DET SVÆRESTE FOR DIG I DET FORGANGNE ÅR?
The past year has been characterised by remote working and the impossibility to travel. Maintaining momentum and motivation in a global team has been a challenge. The pandemic has affected countries in very different ways and ensuring that this was always taken into account by all team members has been essential.
HVAD BLIVER DIN STØRSTE PROFESSIONELLE UDFORDRING I 2022?
The marketing landscape has been changing in recent years, and the pandemic accelerated this transformation. Digitalisation moves fast, and the shift to data-driven marketing is happening quickly and in real-time. These new demands mean that I, together with my team, need to embrace data and analytics as much as we do creativity and promotion.
HVAD HAR VÆRET MEST VIGTIGT FOR DIN SUCCES I ÅR?
This year has been accompanied by a large amount of activity in the Public Affairs space due to the EU Green Deal in particular. Our success has been promoting the Renovation wave as a flagship program and presenting this at the COP26 in Glasgow last November.
HVAD SAVNER DU, AT BRANCHEN DISKUTERER MERE?
From a personal perspective, the fact our largest campaigns focus promoting energy efficient renovation and decarbonisation is something that I’m immensely proud of. Conducting business with a purpose that paves the way for a better future is something that I certainly want to see more of.
PÅ HVILKE(T) OMRÅDE(R) SER DU GERNE AT BRANCHEN UDVIKLER SIG?
Sales and marketing need to collaborate more closely together. Now, it’s marketing’s role to capture, translate and act upon customer needs; to secure better insight generation and a seamless online experience. Marketing has also become more measurable. For instance, lead creation can now be clearly tied to revenue generation.
HVEM I BRANCHEN FORTJENER ET SKULDERKLAP – OG HVORFOR?
I believe my own team deserve that clap on the back! In spite of the pandemic, we managed to have a great year in 2021, with their team spirit and commitment to helping each other shining through. I appreciate having talented colleagues who are also kind and considerate people that pull together no matter how tough the circumstances are.