Erfaring

Nannas karriere begyndte i 2008 hos Henkel som Digital Media Specialist. Hun fortsatte hos WPP / GroupM og Maxus Global, hvor hun blev Chief Strategy & Content Officer. Senere blev hun Chief Content Officer hos Wavemaker og Media Director for Norden hos Coca-Cola. Siden 2024 har hun været Marketing Director (CMO) for Danmark og Finland. 

Motivation

Nanna Maria Rumohr blev i 2024 Marketing Director for Coca-Cola i Danmark og Finland, hvor hun hurtigt har opnået markante resultater for brands som Coca-Cola, Fanta, Sprite og Powerade. Med sin stærke forståelse for forretningsstrategi og forbrugerindsigt har hun været drivkraften bag innovative kampagner, der har styrket Coca-Colas position, samtidig med at brandets relevans er blevet bevaret. Nannas erfaring på både nationalt og internationalt niveau gør hende i stand til at navigere effektivt i et dynamisk marked. Hendes arbejde med strategiske partnerskaber, som med den danske artist Medina, har styrket Coca-Colas relationer til lokale målgrupper. Med sin passion for bæredygtige og kreative kampagner har Nanna cementeret sin rolle i at forme Coca-Colas fremtid i regionen og fået en velfortjent plads på årets The M List. 

Hvad er den vigtigste tendens i faget lige nu?  

Marketing today is driven by agility and cultural relevance. Brands must adapt quickly, respond to societal shifts, and engage consumers in meaningful ways. Authenticity is key—people expect brands to stand for more than just products, whether through sustainability initiatives or social impact efforts.

Hvad er den største udfordring for faget? 

The biggest challenge is maintaining relevance in a rapidly evolving world. Agility is crucial. Coca-Cola has a long history of adaptation—from reimagining Santa Claus during the Great Depression to launching culturally resonant campaigns. Staying attuned to societal shifts ensures we build genuine connections with consumers.

Hvordan løser man denne udfordring? 

At Coca-Cola, agility has always been at the heart of our marketing strategy. During the Great Depression, we reimagined Santa Claus in 1938 as a warm, caring figure to bring hope during difficult times. In the 1970s, we championed diversity with the iconic “Hilltop” ad, uniting people from all backgrounds over a Coke. Today, we continue to evolve and lead with purpose—most recently, we were honored with the Danish Diversity Award 2024. By staying agile and attuned to cultural shifts, we ensure that Coca-Cola remains a brand that brings people together and stands for something greater than just a beverage.

Hvad har været den vigtigste succes i dit arbejdsliv det seneste år? 

2024 reinforced the importance of ethical, transparent, and localized marketing. Consumers seek brands that reflect their values and engage with them in ways that feel personal. By prioritizing authenticity and trust, we have strengthened our consumer relationships and made our marketing efforts more impactful.

Hvordan vil du i 2025 gøre brug af kunstig intelligens i dit arbejde? 

AI will enhance efficiency across processes, marketing, and content production, helping us create more personalized and relevant consumer experiences.

Hvordan ser du marketingfunktionens rolle i en tid, hvor etik, transparens og samfundsansvar fylder? 

Marketing is no longer just about selling—it’s about trust and accountability. Consumers expect brands to take action, not just make statements, on ethics and sustainability. Marketing plays a key role in ensuring that these commitments translate into real impact. Coca-Cola’s emphasis on local engagement and authenticity underscores the importance of aligning brand actions with societal values.

Hvilken udvikling eller tendens mener du vil definere marketingbranchen de næste 3-5 år? 

Several key trends will shape the industry: 

  • Local Relevance – Consumers increasingly crave tailored, culturally relevant content. 
  • Experience-Driven Marketing – Brands that create immersive, interactive experiences will gain a competitive edge. 
  • Purpose-Driven Marketing – Consumers gravitate toward brands that stand for something bigger than just their products.