Erfaring
Thomas begyndte sin karriere hos APV Baker som Marketing Coordinator, hvorefter han fortsatte sin rejse som Marketing Director hos Sophus Berendsen Group.
Efter en kort periode hos Accenture og FramFab sluttede han sig til Ogilvy i 2003, hvor han sidst havde rollen som Managing Director.
Thomas blev Managing Director hos Accenture Song Southeast Asia i 2014, en stilling han stadig besidder i dag.
Motivation
Thomas Mouritzen har i sin rolle som Managing Director hos Accenture Song i Sydøstasien været en drivkraft bag transformationen af bureauets vækst og førerposition inden for digitale kundeoplevelser og innovation i regionen.
Med sin stærke baggrund i strategi, digitalisering og forandring har han ledet og vækstet bureauet til +1.000 medarbejdere og til et af de mest succesfulde og innovative digitale bureauer i Sydøstasien, der integrerer kreative, teknologiske og forretningsorienterede kompetencer. Hans evne til at skabe banebrydende forretningsprojekter, der kombinerer digital teknologi og marketing, har haft en afgørende indflydelse på både kunder og medarbejdere. Under Thomas’ ledelse er Accenture Interactive med succes navigeret til at drive innovation gennem teknologi til sin kundebase, hvilket efterlader en betydelig indflydelse i branchen og sikrer ham en plads på The M List 2025.
Hvad er den vigtigste tendens i faget lige nu?
Best usage of AI in marketing.
And advising our clients on how best to innovate and scale marketing services through AI.
Hvad er den største udfordring for faget?
The uncertainty of the economic and political situation in 2025.
And the challenges and impact that follow for many companies holding back on their strategy and marketing plans for global expansion.
Hvordan løser man denne udfordring?
Better guidance and support to drive sound marketing solutions in a constantly changing environment.
This is very much a matter of managing business decisions, and marketing plays a key role in clear communication and execution.
Hvad har været den vigtigste succes i dit arbejdsliv det seneste år?
Taking on the role as Head of Song’s Marketing practice in APAC.
And the acquisition of Rabbit’s Tale in Thailand.
Hvordan vil du i 2025 gøre brug af kunstig intelligens i dit arbejde?
Song has a focus on developing a leading practice using AI in all forms and projects. Through strong investments, we hold a global ambition to lead AI in strategy, technology and operation.
We have an opportunity to embrace and offer new services using AI for all our clients.
Hvordan ser du marketingfunktionens rolle i en tid, hvor etik, transparens og samfundsansvar fylder?
Marketing has an opportunity to take a bigger leadership role in the future.
In today’s changing environment, AI and other technologies play an important role in companies’ ability to grow their business. By bringing innovation and technologies together, marketing has a responsibility to use these tools in the best way to support business growth.
Hvilken udvikling eller tendens mener du vil definere marketingbranchen de næste 3-5 år?
How best to make use of AI as an opportunity to drive marketing outcomes rather than a threat that makes communication less relevant, cheap, but with little impact.
Ensuring that investments in technology are not made without the right use of innovation to drive better outcomes and growth.
And continuing to attract the best talent in an industry that needs to differentiate brands’ positioning around the world. We need it more than ever.