Juryerne ved Cannes Lions 2020/2021 har skilt de sidste får fra bukkene og uddelt årets sidste løver.
En enkelt af dem – en bronze – landede på danske hænder. Det skete i Film-kategorien.
Og det var det tidligere massivt prisvindende bureau & Co., der tog sig af at tæmme den.
Løven skyldes bureauets tidligere meget omdiskuterede SAS-film ”What is Truly Scandinavian”, der vandt bronze i kategorien Cultural Insight.
Med den sidste danske løve i hus lander årets høst ved Cannes Lions 2020/2021 på 10 løver og 46 shortlister, og du kan se dem alle herunder.
Danske løver og shortlister pr. dags dato her.
LØVER
Design
GRAND PRIX: Kühl & Han for H&M Looop for H&M (Retail Environment & Experience Design)
GULD: Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children (Digital Design)
SØLV: Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children (UX, UI & Journey Design)
SØLV: Kühl & Han for H&M Looop for H&M (Event Storytelling)
Outdoor
SØLV: Kühl & Han for H&M Looop for H&M (Displays)
Social & Influencer
BRONZE: Uncle Grey for Whopper Reply for Burger King (Retail)
Creative Strategy
BRONZE: Uncle Grey for Truthmark for Canon (Consumer Durables)
Digital Craft
SØLV: Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children (Technological Achievement in Digital Craft)
BRONZE: Virtue og No Sleep for Tear down this Wall for DDR Museum (AR / VR Immersive Storytelling)
Film
BRONZE: & Co. for What is truly Scandinavian for SAS (Cultural Insight)
SHORTLISTER
Mobile
– Virtue for Tear down this Wall for DDR Museum (Activation by Location)
– Virtue for Tear down this Wall for DDR Museum (Games)
Creative eCommerce
– Hjaltelin Stahl og dentsu X for Black Friday (re)sale for IKEA (Retail & Customer Promotions )
Brand Experience and Activation
– Twenty Agency, OMD og Help PR for Volkswagen California for Volkswagen (Automotive)
– Hjaltelin Stahl og dentsu X for Black Friday(re)sale for IKEA (Use of Website / Microsites)
– Uncle Grey for Truthmark for Canon (Use of Website / Microsites)
– Virtue for Tear down this Wall for DDR Museum (Digital Installations)
– Robert/Boisen & Like-minded for Lotto Christmas Collection for Danske Spil (360 Integrated Brand Experience)
– Essencius for Looks like you need to let it out for Business Iceland (Cultural Insight)
– Kühl & Han for H&M Looop for H&M (Brand-owned Experiences)
Film
– & Co. for What is truly Scandinavian for SAS (Travel/Leisure)
– & Co. for What is truly Scandinavian for SAS (Cultural Insight)
– Bacon Copenhagen for The Tower for Volvo Trucks (Consumer Services / Business to Business)
– Bacon Copenhagen for The Tower for Volvo Trucks (Viral Films)
– Agent ZOO Copenhagen for #herzensangelegenheit for Docmorris (Healthcare)
– Bacon Copenhagen og BALLAD Copenhagen Born in quarantine for Facebook (Corporate Purpose & Social Responsibility)
Film Craft
– BALLAD Copenhagen for The Journey for Zillow (Production Design / Art Direction)
– Rune Milton, Who’s McQueen og VFX Kopenhagen for Born of a dream for IWC Schaffhausen (Direction)
Digital Craft
– Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children (Innovative Use of Technology)
– Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children (Technological Achievement in Digital Craft)
– AKQA Copenhagen for Earth Speaker for Olafur Eliasson (AR / VR Utility)
– Virtue og No Sleep for Tear down this Wall for DDR Museum (AR / VR Immersive Storytelling)
Creative Strategy
– Uncle Grey for Truthmark for Canon (Consumer Durables)
– Uncle Grey for Truthmark for Canon (Corporate Purpose & Social Responsibility)
– Uncle Grey for Truthmark for Canon (Brave Brands)
– Essencius Copenhagen m.fl. for Looks Like You Need to Let It Out, Business Iceland (Travel / Leisure)
Direct
– Uncle Grey for Whopper Reply for Burger King (Retail)
– Robert Boisen & Like-Minded for Lotto Christmas Collection for Danske Spil (Use of ambient media: Small Scale)
– Robert Boisen & Like-Minded for Lotto Christmas Collection for Danske Spil (Launch / Re-launch)
– AKQA Danmark og Townhouse Cph for for Adopt a Keg for Carlsberg (Real-time response)
PR
– Uncle Grey for The Empty Chairs for Børns Vilkår (Use of events and stunts)
– Hjaltelin Stahl og dentsu X for Black Friday (Re)sale, Ikea (Brand voice and strategic storytelling)
– Mensch, Sansir og Verizon Denmark for Remote Controlled Turism, Visit Faroe Islands (Use of Technology)
– Hjaltelin Stahl og dentsu X for Black Friday (Re)sale for Ikea (Corporate Image, Communication & Reputation Management)
– Uncle Grey for Truthmark for Canon (Social Behaviour)
– Hjaltelin Stahl og dentsu X for Black Friday (Re)sale for Ikea (Social Behaviour)
Social & Influencer
– Uncle Grey for Whopper Reply for Burger King (Retail)
– Uncle Grey for Whopper Reply for Burger King (Breakthrough on a budget)
Design
– Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children (UX, UI & Journey Design)
– Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children (Digital Design)
– Kühl & Han for H&M Looop for H&M (Retail Environment & Experience Design)
– Kühl & Han for H&M Look for H&M (Event Storytelling)
Media
– Uncle Grey for Truthmark for Canon (Use of digital platforms)
Outdoor
– Robert/Boisen & Like-minded for Lotto Christmas Collection for Danske Spil (Promotional Items & Printed Media)
– Kühl & Han for H&M Look for H&M (Displays)
Print & Publishing
– Uncle Grey for Missed Shots for Canon (Cultural Insight)