Seks kategorier og seks danske løvemuligheder blev onsdag vekslet til to løver. En af sølv og en af bronze.
Dermed er danske cases på Cannes Lions tredjedag samlet set oppe på i alt 46 shortlister og ni løver.
På shortliste-fronten er det en tangering af rekordåret, 2017, hvor den samlede høst blev 46 shortlister og 22 løver.
Onsdagens to danske løver falder begge i kategorien Digital Craft, og det drejer sig om:
– Hello Monday der vinder sølv for Fingerspelling with Machine Learning for American Society for Deaf Children (Technological Achievement in Digital Craft), og
– Virtue og No Sleep, der vinder bronze for Tear down this Wall for DDR Museum (AR / VR Immersive Storytelling).
Der blev onsdag også uddelt løver i kategorierne Entertainment, Entertainment Lions for Sport, Entertainment Lions for Music og Industry Craft.
Følg med her på sitet i morgen torsdag og fredag, hvor de sidste Cannes-løver uddeles.
Oversigt over danske løver og shortlister onsdag 23. juni
LØVER
Design
GRAND PRIX: Kühl & Han for H&M Looop for H&M (Retail Environment & Experience Design)
GULD: Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children (Digital Design)
SØLV: Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children (UX, UI & Journey Design)
SØLV: Kühl & Han for H&M Looop for H&M (Event Storytelling)
Outdoor
SØLV: Kühl & Han for H&M Looop for H&M (Displays)
Social & Influencer
BRONZE: Uncle Grey for Whopper Reply for Burger King (Retail)
Creative Strategy
BRONZE: Uncle Grey for Truthmark for Canon (Consumer Durables)
Digital Craft
SØLV: Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children
BRONZE: Virtue og No Sleep for Tear down this Wall for DDR Museum (AR / VR Immersive Storytelling)
SHORTLISTER
Mobile
– Virtue for Tear down this Wall for DDR Museum (Activation by Location)
– Virtue for Tear down this Wall for DDR Museum (Games)
Creative eCommerce
– Hjaltelin Stahl og dentsuX for Black Friday(re)sale for IKEA (Retail & Customer Promotions )
Brand Experience and Activation
– Twenty Agency, OMD og Help PR for Volkswagen California for Volkswagen (Automotive)
– Hjaltelin Stahl og dentsu X for Black Friday(re)sale for IKEA (Use of Website / Microsites)
– Uncle Grey for Truthmark for Canon (Use of Website / Microsites)
– Virtue for Tear down this Wall for DDR Museum (Digital Installations)
– Robert/Boisen & Like-minded for Lotto Christmas Collection for Danske Spil (360 Integrated Brand Experience)
– Essencius for Looks like you need to let it out for Business Iceland (Cultural Insight)
– Kühl & Han for H&M Looop for H&M (Brand-owned Experiences)
Film
– & Co., & Co Productions og New Land for What is truly Scandinavian for SAS (Travel/Leisure)
– & Co. & Co Productions og New Land for What is truly Scandinavian for SAS (Cultural Insight)
– Bacon Copenhagen for The Tower for Volvo Trucks (Consumer Services / Business to Business)
– Bacon Copenhagen for The Tower for Volvo Trucks (Viral Films)
– Agent ZOO Copenhagen for #herzensangelegenheit for Docmorris (Healthcare)
– Bacon Copenhagen og BALLAD Copenhagen Born in quarantine for Facebook (Corporate Purpose & Social Responsibility)
Film Craft
– BALLAD Copenhagen for The Journey for Zillow (Production Design / Art Direction)
– Rune Milton, Who’s McQueen og VFX Kopenhagen for Born of a dream for IWC Schaffhausen (Direction)
Digital Craft
– Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children (Innovative Use of Technology)
– Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children (Technological Achievement in Digital Craft)
– AKQA Copenhagen for Earth Speaker for Olafur Eliasson (AR / VR Utility)
– Virtue og No Sleep for Tear down this Wall for DDR Museum (AR / VR Immersive Storytelling)
Creative Strategy
– Uncle Grey, Truthmark, Canon (Consumer Durables)
– Uncle Grey, Truthmark, Canon (Corporate Purpose & Social Responsibility)
– Uncle Grey, Truthmark, Canon (Brave Brands)
– Essencius Copenhagen m.fl, Looks Like You Need To Let It Out, Business Iceland (Travel / Leisure)
Direct
– Uncle Grey, Whopper Reply, Burger King (Retail)
– Robert Boisen & Like-Minded, Lotto Christmas Collection, Danske Spil (Use of ambient media: Small Scale)
– Robert Boisen & Like-Minded, Lotto Christmas Collection, Danske Spil (Launc / Re-launch)
– AKQA m.fl, Adopt a Keg, Carlsberg (Real-time response)
PR
– Uncle Grey, The Empty Chairs, Børns Vilkår (Use of events and stunts)
– Hjaltelin Stahl og dentsu X for Black Friday (Re)sale, Ikea (Brand voice and strategic storytelling)
– Mensch, Remote Controlled Turisme, Visit Faroe Islands (Use of technology)
– Hjaltelin Stahl og dentsu X for Black Friday (Re)sale, Ikea (Corporate Image, Communication & Reputation Management)
– Uncle Grey, Truthmark, Canon (Social Behaviour)
– Hjaltelin Stahl og dentsu X for Black Friday (Re)sale, Ikea (Social Behaviour)
Social & Influencer
– Uncle Grey, Whopper Reply, Burger King (Retail)
– Uncle Grey, Whopper Reply, Burger King (Breakthrough on a budget)
Design
– Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children (UX, UI & Journey Design)
– Hello Monday for Fingerspelling with Machine Learning for American Society for Deaf Children (Digital Design)
– Kühl & Han for H&M Looop for H&M (Retail Environment & Experience Design)
– Kühl & Han for H&M Look for H&M (Event Storytelling)
Media
– Uncle Grey for Truthmark for Canon (Use of digital platforms)
Outdoor
– Robert/Boisen & Like-minded for Lotto Christmas Collection for Danske Spil (Promotional Items & Printed Media)
– Kühl & Han for H&M Look for H&M (Displays)
Print & Publishing
– Uncle Grey for Missed Shots for Canon (Cultural Insight)