The Gunn Report – den 16. af slagsen – er offentliggjort, og den slår med syvtommersøm fast, hvad mange formentlig ville have gættet, hvis de blev spurgt.
Årets globalt set mest prisvindende reklamefilm er ”Epic Split” fra Volvo Trucks og reklamebureauet Forsman & Bodenfors.
Volvo Trucks, ”Live Test Series” og Forsman & Bodenfors topper i tilgift listen Most Awarded All Gunns Blazing in the World in 2014, indtager 2. og 3. pladsen på listen over Most Awarded Digital Ads in the World in 2014, samt 3. pladsen over Most Awarded Campaign Across All Gunn Report Media in 2014.
Dertil er Volvo Most Awarded Advertiser in the World 2014, og Forsman & Bodenfors ligger nummer 1 på listen over Most Awarded Agencies in the World in 2014 – og nummer 1 på listen over Most Awarded Agencies in Digital in the World in 2014.
Førstepladsen på listen over Most Awarded Campaign Across All Gunn Report Media in 2014 må Volvo Trucks dog overlade til Honda-kampagnen ”Sound of Honda – Ayrton Senna 1989” fra Dentsu Tokyo.
Samme kampagne topper også den anden, årlige, internationale prisopgørelse, The Big Won, som blev offentliggjort forleden.
Skrædderen – og instruktørerne
Men ligesom der set med danske øjne var flere ting at glæde sig over på The Big Won, så er der også her fine danske præstationer på listerne.
Især falder naturligvis Jack & Jones-kampagnen ”Made From Cool” fra & Co og Bacon Cph i øjnene med en 16. plads på listen over Most Awarded Film Commercials/Campaigns in the World 2014, samt naturligvis den danske instruktør Nicolai Fuglsigs ”Sapeurs” for Guinness på samme listes fjerdeplads.
Og så skal instruktør-listen fremhæves.
På en ikke overraskende førsteplads finder man Andreas Nilsson (i dag Bacon Cph), som stod bag instruktionen af Volvo Trucks-serien. Men på en delt 5. plads ligger danske Nicolai Fuglsig – og på en delt 8. plads endnu et danske navn, BaconCphs Martin Werner.
Her er et par highlight fra årets Top 3-lister fra The Gunn Report.
Most Awarded Film Commercial in the World in 2014
1 Volvo Trucks, ‘The Epic Split’, Forseman & Bodenfors (Gothenburg)
2 Harvey Nichols Christmas, ‘Sorry I Spent It On Myself’, adam&eveDDB (London)
3 New Zealand Transport Agency, ‘Mistakes’, Clemenger BBDO (Wellington)
Most Awarded Print / Out of Home Ads and Campaigns in the World in 2014
1= Fiat/Don’t Text And Drive, ‘Letters’ campaign, Leo Burnett Tailor Made (São Paulo)
= Guinness Draught In A Bottle, ‘Un-Cinq’ campaign, BBDO Proximity (Singapore)
3 British Airways, ‘The Magic of Flying’, OgilvyOne Worldwide (London)
Most Awarded Digital Ads in the World in 2014
1 Honda Internavi, ’Sound of Honda – Ayrton Senna 1989’, Dentsu (Tokyo)
2 Volvo Trucks, ‘The Epic Split’, Forseman & Bodenfors (Gothenburg)
3 Volvo Trucks, ‘Live Test Series’, Forseman & Bodenfors (Gothenburg)
Most Awarded All Gunns Blazing in the World in 2014
1 Volvo Trucks, ‘Live Test Series’, Forsman & Bodenfors (Gothenburg)
2 ABTO/Brazilian Organisation of Organ Transplant, ‘Bentley Burial’, Leo Burnett Tailor Made (São Paulo)
3 Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989’, Dentsu (Tokyo)
Most Awarded Campaign Across All Gunn Report Media in 2014
1 Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989’, Dentsu (Tokyo)
2 Harvey Nichols Christmas, ‘Sorry I Spent It On Myself’, adam&eveDDB (London)
3 Volvo Trucks, ‘Live Test Series’, Forsman & Bodenfors (Gothenburg)
Most Awarded Agencies in the World in 2014
1 Forsman & Bodenfors (Gothenburg)
2 Dentsu (Tokyo)
3 adam&eveDDB (London)
Most Awarded Agencies in Digital in the World in 2014
1 Forsman & Bodenfors (Gothenburg)
2 Dentsu (Tokyo)
3 Clemenger BBDO (Sydney & Melbourne)
Most Awarded Networks in the World in 2014
1 BBDO
2 DDB
3 Leo Burnett
Most Awarded Countries in the World 2014
1 USA
2 UK
3 Brazil
Most Awarded Advertisers in the World in 2014
1 Volvo
2 Volkswagen
3 Honda
Most Awarded Production Companies in the World in 2014
1 MJZ (Los Angeles, London, New York)
2 Folke Film (Stockholm)
3 Outsider (London)
Most Awarded Directors in the World in 2014
1 Andreas Nilsson (Sweden)
2 James Rouse (UK)
3 Steve Ayson (Australia, USA, Italy)