TV 2 Branded Content, Drum CPH og PHD var blandt guldvinderne, da det seneste års bedste native-indsatser på internationalt plan blev hædret onsdag 27. januar ved Native Advertising Awards.

Ved awardshowet, der i år blev afholdt virtuelt i København i stedet for fysisk i Berlin, som det plejer, blev årets guldvindere i 34 kategorier præsenteret af juryformand Jesper Laursen, CEO for Brand Movers, som står bag prisuddelingen.

Den første danske pris faldt i kategorien ”Best Series of Sponsored Videos”, og den gik til TV 2 Branded Content og Drum CPH for casen ”Ræk ud”, der er udarbejdet for Det Kriminalpræventive råd, og som også PHD har været involveret i.

Målet med kampagnen, var – som tidligere omtalt – at gøre unge kvinder opmærksomme på, at psykisk partnervold er uacceptabelt og nu også strafbart i Danmark.

Ifølge Claus Andersen, Managing Director i Drum CPH, blev kampagnen også belønnet med sølv i kategorien “Best Use of YouTube” og bronze i kategorien “Best Use of AFP Broadcast”.

Dertil kunne samme konstellation, TV 2 Branded Content, Drum CPH og PHD, glæde sig over bronze i kategorien “Best Use of Web TV” for ”Flere end du tror-kampagnen” udarbejdet for Alkohol & Samfund og TrygFonden.

Foruden de nævnte priser blev TV 2 Branded Content kåret som vinder i en af de helt tunge kategorier, nemlig ”Native Advertising Agency/Studio of the Year” (under 20 ansatte).

Du kan se alle guldvinderne ved årets udgave af Native Advertsing Awards herunder:

ORGANISATION

Native Advertising Agency/Studio of the Year (under 20 employees)

  • TV 2 Branded Content

Native Advertising Agency/Studio of the Year (over 20 employees)

  • Schibsted Brand Studio

Native Advertising Platform/Network of the Year:

  • Outbrain

Native Advertising Marketer of the Year:

  • Ante Franotović  (24sata)

Brand of the Year:

  • Equinor

STRATEGY

Best Native Advertising Strategy

Campaign: #Pinkypromiss
Publisher/Agency: 24sata
Brand: Association ‘You Are Not Alone’

Most creative Native Advertising Campaign

Campaign: KIDS COOKING SHOW
Publisher/Agency: Aller Media Sweden
Brand: Mora Armatur

Most effective Native Advertising Campaign

Campaign: #Pinkypromiss
Publisher/Agency: 24Sata
Brand: Association ‘You Are Not Alone

Best integrated Program (Omni-channel integration)

Campaign: Blind Gekocht – VELUX – Crossmedia Format Approach
Publisher/Agency: The Pool
Brand: VELUX Belgium

Best Native Advertising Program B2B

Campaign: Lock Down? Stand Up!
Publisher/Agency: Content Republic (Trustmedia)
Brand: De Tijd (The Time) and L’Echo

Best Native Advertising Program B2C

Campaign: #pinkypromiss
Publisher/Agency: 24sata
Brand: Association ‘You Are Not Alone

Best use of Native Advertising on a Small Budget

Campaign: Living Neighborhoods
Publisher/Agency: Seznam Brand Studio
Brand: Crestyl

Best Native Advertising User Activation Campaign

Campaign: #pinkypromiss
Publisher/Agency: 24sata
Brand: Association ‘You Are Not Alone

FORMAT

Best Use of Infographic

Campaign: Logo’s 36th anniversary
Publisher/Agency: Koff Animation
Brand: Logo

Best use of video

Campaign: Tokyo’s Undying Love For Sport
Publisher/Agency: T Brand Studio
Brand: Tokyo Metropolitan Government

Best use of text

Campaign: The City of Silence
Publisher/Agency: Schibsted Brand Studio
Brand: Renault

Best series of sponsored articles

Campaign: A summer on the road: How we made Circle K the preferred choice for families traveling with children
Publisher/Agency: Schibsted Partnerstudio
Brand: Circle K Norway AS

Best design

Campaign: Logo’s 36th anniversary
Publisher/Agency: Koff Animation
Brand: Logo

Best Series of Sponsored Videos

Campaign: Det Kriminalpræventive Råd
Publisher/Agency: TV 2 Branded Content and Drum CPH
Brand: Det Kriminalpræventive Råd

CHANNEL

Best Use of Influencer

Campaign: To Swan – How to Make Swedes More Eco Friendly
Publisher/Agency: Aller Media Sweden
Brand: SVANEN

Best Use of Facebook

Campaign: AgrE-Commerce
Publisher/Agency: The Huddle Room
Brand: BMEG Hogs and Gamefowl Team, San Miguel Foods Inc. / AIBC

Best Use of Print Media

Campaign: VDAB
Publisher/Agency: DPG Media NV
Brand: VDAB

Best Use of AFP Broadcast

Campaign: Defining Factors with BlackRock
Publisher/Agency: Bloomberg Media
Brand: BlackRock

Best Use of AFP Web TV

Campaign: Tea’s Diaries
Publisher/Agency: 24sata
Brand: Zvijezda

Best Use of Online Media

Campaign: Helping Norway through the pandemic
Publisher/Agency: Schibsted Partnerstudio
Brand: The Norwegian directorate of health

Best Use of Podcast

Campaign: That’s Incredible, by Mamamia for Subaru
Publisher/Agency: Starcom
Brand: Subaru

Best Use of Native Advertising in Email

Campaign: #Pinkypromiss
Publisher/Agency: 24sata
Brand: Association ‘You Are Not Alone’