TV 2 Branded Content, Drum CPH og PHD var blandt guldvinderne, da det seneste års bedste native-indsatser på internationalt plan blev hædret onsdag 27. januar ved Native Advertising Awards.
Ved awardshowet, der i år blev afholdt virtuelt i København i stedet for fysisk i Berlin, som det plejer, blev årets guldvindere i 34 kategorier præsenteret af juryformand Jesper Laursen, CEO for Brand Movers, som står bag prisuddelingen.
Den første danske pris faldt i kategorien ”Best Series of Sponsored Videos”, og den gik til TV 2 Branded Content og Drum CPH for casen ”Ræk ud”, der er udarbejdet for Det Kriminalpræventive råd, og som også PHD har været involveret i.
Målet med kampagnen, var – som tidligere omtalt – at gøre unge kvinder opmærksomme på, at psykisk partnervold er uacceptabelt og nu også strafbart i Danmark.
Ifølge Claus Andersen, Managing Director i Drum CPH, blev kampagnen også belønnet med sølv i kategorien “Best Use of YouTube” og bronze i kategorien “Best Use of AFP Broadcast”.
Dertil kunne samme konstellation, TV 2 Branded Content, Drum CPH og PHD, glæde sig over bronze i kategorien “Best Use of Web TV” for ”Flere end du tror-kampagnen” udarbejdet for Alkohol & Samfund og TrygFonden.
Foruden de nævnte priser blev TV 2 Branded Content kåret som vinder i en af de helt tunge kategorier, nemlig ”Native Advertising Agency/Studio of the Year” (under 20 ansatte).
Du kan se alle guldvinderne ved årets udgave af Native Advertsing Awards herunder:
ORGANISATION
Native Advertising Agency/Studio of the Year (under 20 employees)
- TV 2 Branded Content
Native Advertising Agency/Studio of the Year (over 20 employees)
- Schibsted Brand Studio
Native Advertising Platform/Network of the Year:
- Outbrain
Native Advertising Marketer of the Year:
- Ante Franotović (24sata)
Brand of the Year:
- Equinor
STRATEGY
Best Native Advertising Strategy
Campaign: #Pinkypromiss
Publisher/Agency: 24sata
Brand: Association ‘You Are Not Alone’
Most creative Native Advertising Campaign
Campaign: KIDS COOKING SHOW
Publisher/Agency: Aller Media Sweden
Brand: Mora Armatur
Most effective Native Advertising Campaign
Campaign: #Pinkypromiss
Publisher/Agency: 24Sata
Brand: Association ‘You Are Not Alone
Best integrated Program (Omni-channel integration)
Campaign: Blind Gekocht – VELUX – Crossmedia Format Approach
Publisher/Agency: The Pool
Brand: VELUX Belgium
Best Native Advertising Program B2B
Campaign: Lock Down? Stand Up!
Publisher/Agency: Content Republic (Trustmedia)
Brand: De Tijd (The Time) and L’Echo
Best Native Advertising Program B2C
Campaign: #pinkypromiss
Publisher/Agency: 24sata
Brand: Association ‘You Are Not Alone
Best use of Native Advertising on a Small Budget
Campaign: Living Neighborhoods
Publisher/Agency: Seznam Brand Studio
Brand: Crestyl
Best Native Advertising User Activation Campaign
Campaign: #pinkypromiss
Publisher/Agency: 24sata
Brand: Association ‘You Are Not Alone
FORMAT
Best Use of Infographic
Campaign: Logo’s 36th anniversary
Publisher/Agency: Koff Animation
Brand: Logo
Best use of video
Campaign: Tokyo’s Undying Love For Sport
Publisher/Agency: T Brand Studio
Brand: Tokyo Metropolitan Government
Best use of text
Campaign: The City of Silence
Publisher/Agency: Schibsted Brand Studio
Brand: Renault
Best series of sponsored articles
Campaign: A summer on the road: How we made Circle K the preferred choice for families traveling with children
Publisher/Agency: Schibsted Partnerstudio
Brand: Circle K Norway AS
Best design
Campaign: Logo’s 36th anniversary
Publisher/Agency: Koff Animation
Brand: Logo
Best Series of Sponsored Videos
Campaign: Det Kriminalpræventive Råd
Publisher/Agency: TV 2 Branded Content and Drum CPH
Brand: Det Kriminalpræventive Råd
CHANNEL
Best Use of Influencer
Campaign: To Swan – How to Make Swedes More Eco Friendly
Publisher/Agency: Aller Media Sweden
Brand: SVANEN
Best Use of Facebook
Campaign: AgrE-Commerce
Publisher/Agency: The Huddle Room
Brand: BMEG Hogs and Gamefowl Team, San Miguel Foods Inc. / AIBC
Best Use of Print Media
Campaign: VDAB
Publisher/Agency: DPG Media NV
Brand: VDAB
Best Use of AFP Broadcast
Campaign: Defining Factors with BlackRock
Publisher/Agency: Bloomberg Media
Brand: BlackRock
Best Use of AFP Web TV
Campaign: Tea’s Diaries
Publisher/Agency: 24sata
Brand: Zvijezda
Best Use of Online Media
Campaign: Helping Norway through the pandemic
Publisher/Agency: Schibsted Partnerstudio
Brand: The Norwegian directorate of health
Best Use of Podcast
Campaign: That’s Incredible, by Mamamia for Subaru
Publisher/Agency: Starcom
Brand: Subaru
Best Use of Native Advertising in Email
Campaign: #Pinkypromiss
Publisher/Agency: 24sata
Brand: Association ‘You Are Not Alone’