I påskedagene offentliggjorde The One Show og ADC Annual Awards deres 2023-shortlister, og der er gode nyheder på listerne for rigtig mange danske cases.
Arbejde fra blandt andre Accenture Song DK, Virtue, NordDDB, Hello Monday/Dept, Twenty, Worth Your While og Marketsquare er således at finde blandt de shortlistede.
Især to cases, der også tidligere har modtaget massiv award-hæder, fører an.
Den ene er ’Chillboards’ fra NordDDB, der er shortlistet 12 gange ved The One Show og 13 gange ved ADC, og den anden er ’Backup Ukraine’, der er shortlistet 16 gange ved The One Show.
Sidstnævnte vandt Grand Prix i Cannes sidste sommer.
Men også ’Fingerspelling’ fra Hello Monday/Dept er med: Otte shortlister ved The One Show et det blevet til for casen.
Talt op på bureauer ligger Accenture Song DK i toppen, hvis man ser på The One Show alene: Bureauet har sammenlagt 18 shortlister for fire forskellige cases.
Svær at vinde
The One Show blev stiftet i 1973 i New York og fejrer dermed 50 års-jubilæum i år.
Prisen anses i dag for at være en af verdens mest prestigefulde kreative prisuddelinger. Og en af de sværeste at vinde.
Awardshowet får typisk omkring 20.000 indsendelser fra omkring 70 lande, og det særligt vanskelige skyldes blandt andet, at alle indsendelser ryger igennem et ekstra ”lag” af vurderinger.
Først bliver man shortlistet – det er de lister, der er ude nu – derefter gennemgår alle cases endnu en jury-vurdering, og kommer man videre derfra, er man ”Finalist”.
Disse klassificeres så igen i henholdsvis Merit (hædrende omtale), Bronze, Sølv og Guld – og øverst oppe kommer en Grand Prix.
Dansk Grand Prix én gang
Én gang i The One Shows historie er en Grand Prix landet på danske hænder.
Det skete i 2019, da Virtue vandt Grand Prix for casen ’adDRESS_THE _FUTURE’ for modebrandet Carlings.
En case, der få måneder senere også tog den første danske Grand Prix i Cannes i 16 år – og siden også Grand Prix ved Eurobest.
The One Show offentliggør ”Finalists” i slutningen af april – det er dem, der er sikre på en pris af en eller anden art – mens det først i starten af juni afsløres, hvilken pris det bliver til.
Selve prisuddelingen finder sted ved The One Show Awards i New York den 19. maj, mens ADC-priserne uddeles den 17. maj.
Se de danske shortlister ved The One Show 2023 og ADC Annual Awards 2023 herunder – oplistet pr. case, herunder bureau(er) og kunde(r) – med oversigt over de kategorier, hvor casen er shortlistet.
The One Show
Airdsb
Accenture Song DK
DSB
– Direct Marketing, Digital & Online – Websites & Mobile
– Direct Marketing, Non-traditional & Guerrilla Marketing
– Experiential & Immersive. Innovation in Experiential
50 Queens
Accenture Song DK, Golden Days, Bjarke Ingels Group, Meta
Golden Days
– Branded Entertainment, Experiential – Brand Installations
– Branded Entertainment, Experiential – Hybrid Events
– Direct Marketing, Experiential – Hybrid Events
– Experiential & Immersive, Immersive Spaces
– Experiential & Immersive, Experiential Audio
The Female Gaze
Accenture Song DK, Meta, Kunsthal Charlottenborg, makemepulse
Kunsthal Charlottenborg
– Branded Entertainment, Augmented, Virtual & Mixed Reality (AR, VR, MR)
– Direct Marketing, Experiential – Virtual Events
– Experiental & Immersive, Augmented, Virtual & Mixed Reality (AR, VR, MR)
– Interactive, Online & Mobile, Websites – Desktop & Responsive
– Interactive, Online & Mobile, Augmented, Virtual & Mixed Reality (AR, VR, MR)
Unplug Denmark
Accenture Song DK, Orchestra, Help PR, Accenture Song Production Studios DK
Norlys
– Branded Entertainment, Short Form Video – Series / Episodic
– Branded Entertainment, Brand Partnerships
– Direct Marketing, Integrated Campaign
– Experiential & Immersive, Brand Partnerships
– Experiential & Immersive, Innovation in Experiential
Backup Ukraine
Virtue, Blue Shield, Polycam San Fransicsco, Unesco DK
Polycam, Unesco, Blue Shield
– Creative Effectiveness, Creative Effectiveness – Non-Profit / Charity
– Creative Use of Data, Use of Technology
– Creative Use of Data, Brand Partnerships
– Direct Marketing, Brand Partnerships
– Direct Marketing, Craft – Use of Technology
– Experiential & Immersive, Augmented, Virtual & Mixed Reality (AR, VR, MR)
– Experiential & Immersive, Brand Partnerships
– Experiential & Immersive, Craft – Use of Technology
– Interactive & Mobile Craft, Use of Technology
– Interactive & Mobile Craft, Innovation in Interactive & Mobile Craft
– Interactive, Online & Mobile, Augmented, Virtual & Mixed Reality (AR, VR, MR)
– Interactive, Online & Mobile, Brand Partnerships
– Interactive, Online & Mobile, Innovation in Interactive, Online, & Mobile
– Public Relations, Community Building
– Public Relations, Current Event Response
Chillboards
NordDDB CPH, DDB Chicago, adam&eveDDB, London, Molson Coors
Coors Light
– Design, Out of Home – Series
– Design, Craft – Art Direction
– Design, Typography – Typeface Design
– Design, Typography – Static
– Direct Marketing, Out of Home – Billboards & Transit
– Direct Marketing, Craft – Art Direction
– Experiential & Immersive, Brand Installations
– Experiential & Immersive, Responsive Environments
– Experiential & Immersive, Craft – Art Direction
– Out of Home, Experiential & Immersive
– Out of Home, Craft – Art Direction
– Out of Home, Craft – Typography
Fingerspelling
Hello Monday/Dept
American Society for Deaf Children
– Design, Innovation in Design
– Experiential & Immersive, Craft – Use of Technology
– Gaming, Gaming for Good
– Interactive & Mobile Craft, Use of Technology
– Interactive & Mobile Craft, Innovation in Interactive & Mobile Craft
– Interactive, Online & Mobile, Utility
– Interactive, Online & Mobile, Gaming – Online
– Sustainable Development Pencil, Sustainable Development Goals
Mockupsquare
Marketsquare
Marketsquare
– Direct Marketing, Non-traditional & Guerrilla Marketing
– Social Media, Stunts & Activations
Follow Their Leader
Nord DDB
Non-Violence Project Foundation
– Interactive, Online & Mobile, Innovation in Interactive, Online, & Mobile
– Social Media, Innovation in Social Media
Kill Our Darlings
by The Network, Keep It Stupid Simple, Drive studios
Togetherr
– Branded Entertainment, Full Length Video – Single
The Tavern
Bacon
Activison Blizzard
– Film & Video, online only films, over 60 seconds, single
– Gaming, Game Marketing
Forever Fans
Worth Your While, by The Network ,New Land og Small New York
Carlsberg
– Film & Video, Online-only Films & Video – Over 60 Seconds – Single
Don’t Be Perfect, Be Present
Twenty, Mellow
Sun Lolly
– Branded Entertainment, Long Form Video – Single
A New Vision for Sound
Bang & Olufsen, Future Deluxe, London
Bang & Olufsen
– Brand-Side / In-House, Video Content – Single
Break The Pattern
Yahoo Amplify 360
Electrolux
– Film & Video, Online-only Films & Video – Over 60 Seconds – Single
ADC Annual Awards
Chillboards
NordDDB CPH, DDB Chicago, adam&eveDDB, London, Molson Coors
Coors Light
– Advertising, Innovation – Out of Home
– Advertising, Design for Good – Advertising – Single
– Architecture / Interior / Environmental design, Craft – Sustainability / Environmentally Conscious Design
– Architecture / Interior / Environmental design, Public Art – Mural
– Brand / Communication Design, Design for Good – Brand / Communication Design – Single
– Experiental Design, Live Experiences – Installations
– Experiental Design, Design for Good – Experiential Design
– Typography, Use of Typography
– Typography, Typeface
– Typography, Innovation
– Typography, Environmental
– Typography, Advertising
– Typography, Design for Good – Typography
Kill Our Darlings
by The Network, Keep It Stupid Simple, Drive Studios
Togetherr
– Advertising, Branded Content / Entertainment – Online Video – Long Form
Genesis House New York Showrooms Identity
Homework
Genesis
– Brand / Communications Design, Branding – Branding Systems / Identities – Integrated
