Verdens største kreative festival, Cannes Lions, har lukket glasdørene til Palais des Festivals et des Congrès, rullet de røde løbere sammen og slukket det sidste rampelys for i år.
Men årets allerbedste kreative arbejde – repræsenteret ved de 33 Grand Prix, som juryen uddelte under festivalen – fortjener et gensyn.
Markedsføring har derfor samlet dem alle her: Så find en halv aftentime, bryg en kop kaffe, læn dig tilbage i sofaen – og se eller gense årets Grand Prix-vindere ved Cannes Lions 2025.
AUDIO & RADIO
’One Second Ads’
Budweiser
Africa Creative DDB, Sao Paolo
BRAND EXPERIENCE & ACTIVATION – DESIGN – DIGITAL CRAFT
‘Caption with Intention’
Academy of Motion Picture Arts & Sciences – Rakish – Chicago Hearing Society
FCB, Chicago
CREATIVE B2B
‘B2B: Act Like You Know’
GoDaddy Airo
Tempe, Arizona
CREATIVE BUSINESS TRANSFORMATION – DAN WIEDEN TITANIUM – DIRECT
‘AXA – Three Words’
AXA
Publicis Conseil, Paris
CREATIVE COMMERCE
‘Preserved Promos’
Ziploc
VML, New York
CREATIVE DATA
‘Efficient Way To Pay’
Consul Appliances
DM9, São Paulo
CREATIVE EFFECTIVENESS
‘Shot on iPhone’
Apple
TBWA\Media Arts Lab, Los Angeles
CREATIVE STRATEGY – GLASS: THE LION FOR CHANGE
‘Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement’
Dove
Ogilvy, London
ENTERTAINMENT
‘Night Fishing’
Hyundai Motor Company
Innocean, Seoul
ENTERTAINMENT LIONS FOR GAMING
‘Call of Discounts’
Mercado Livre
Gut, São Paulo
ENTERTAINMENT LIONS FOR MUSIC
‘Tracking Bad Bunny’
Rimas Music
DDB Latina, Puerto Rico
ENTERTAINMENT LIONS FOR SPORT
‘Haaland Payback Time’
Clash of Clans
David, New York
FILM 1
‘Paris Paralympics 2024: Considering What?’
Channel 4
Channel 4, London / 4Creative, London
FILM 2
‘The Final Copy of Ilon Specht’
L’Oréal
McCann, Paris
FILM CRAFT
‘Telstra – Better on a Better Network’
Telstra
Bear Meets Eagle On Fire, Sydney
GRAND PRIX FOR GOOD – LIONS HEALTH AND UNITED NATIONS GRAND PRIX FOR GOOD
‘The Best Place In The World To Have Herpes’
New Zealand Herpes Foundation
Finch, Sydney / Motion Sickness, Auckland / NZ Herpes Foundation, Auckland
HEALTH & WELLNESS – SOCIAL & CREATOR
’Vaseline Verified’
Vaseline
Ogilvy, Singapore
INDUSTRY CRAFT
‘Nigrum Corpus’
Idomed
Artplan, São Paulo
INNOVATION
‘Sounds Right’
Museum for the United Nations – UN Live, Spotify
AKQA, København
LUXURY
‘The Partnership That Changed Everything’
LVMH
Havas Play, Paris
MEDIA
‘Dove Real Beauty Redefined for the AI Era’
Dove
Mindshare, New York
OUTDOOR 1
’Crowd’ / ’Public Transport’ / ’Street’
Kitkat
VML Prag
OUTDOOR 2
’Olympic Games Opening Ceremony’
Paris 2024
Paname 24 Paris / Auditore Paris / Double 2 Paris / OBO Paris / Havas Paris / Havas Events Paris
PHARMA
Make Love Last, Bedroom
Viagra
Ogilvy Shanghai
PR
‘Lucky Yatra’
Indian Railways
FCB India, Mumbai
PRINT & PUBLISHING
’Price Packs’
Penny
Serviceplan, München
SUSTAINABLE DEVELOPMENT GOALS
‘The Amazon Greenventory’
Natura
Africa Creative DDB, São Paulo
