36 danske indsendelser var i spil, da Cannes Lions 2023 mandag morgen den 19. januar offentliggjorde shortlister i tre kategorier.
Og det blev til yderligere to danske shortlister. Begge i kategorien Brand Experience & Activation.
Den ene tager Accenture Song, Orchestra og Help PR sig af med casen Unplug Denmark for Norlys og Røde Kors – en case, der også er shortlistet i Media-kategorien.
Den anden lander hos Uncle Grey, Forever og Wavemaker for casen Love Squad for Waoo, der i forvejen har to shortlister i en af de nye Cannes-kategorier, Entertainment Lions for Gaming, og en i Social & Influencer.
Creative B2B og Creative Data gav ikke danske shortlister, så med søndagens 27 af slagsen er danske cases dermed foreløbig oppe på 29 shortlister i 13 kategorier.
Tilbage står syv kategorier, som offentliggøres i de kommende to dage.
De seks af dem, herunder den som regel med spænding ventede Film-kategori, løfter Cannes Lions sløret for i morgen, tirsdag den 20. juni, mens årets sidste shortliste, Sustainable Development Goals, kommer onsdag den 21. juni.
Følg med her på Markedsføring i aften, hvor de første løver uddeles i Louis Lumière Théâtre i Cannes.
Cannes Lions 2023 – danske shortlister
Brand Experience & Activation
– Accenture Song, Orchestra og Help PR for Unplug Denmark for Norlys og Røde Kors (Sponsorship & Brand Partnership)
– Uncle Grey, Forever og Wavemaker for Love Squad for Waoo (Breakthrough on a Budget)
Direct
– TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Use of Ambient Media: Large Scale)
– TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Corporate Purpose & Social Responsibility)
– Nord DDB (sammen med Nord DDB Sverige) for Follow Their Leader for The Non-Violence Project (Use of Social Platforms)
Media
– Nord DDB (sammen med Nord DDB Sverige) for Follow Their Leader for The Non-Violence Project (Not-for-profit / Charity / Government)
– Orbit Red og Wavemaker for Rebreaking News for Against the Ice/Netflix (Single Market Campaign)
– TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Corporate Purpose & Social Responsibility)
– Accenture Song, Orchestra og Help PR for Unplug Denmark for Norlys og Røde Kors (Market Disruption)
Outdoor
– TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Special Build)
– TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Ambient Outdoor)
– TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Corporate Purpose & Social Responsibility)
Entertainment Lions for Gaming
– Uncle Grey, Forever og Wavemaker for Love Squad for Waoo (Use of Gaming / Streaming Platforms)
– Uncle Grey, Forever og Wavemaker for Love Squad for Waoo (Influencer & Co-Creation)
– Bacon Copenhagen, m.fl. for The Tavern for Blizzard/ World of Warcraft (Audio-visual Content)
Film Craft
– New Land for Iran-e Man for Pairi Daeza (Cinematography)
Industry Craft
– Ballad m.fl. for The Greatest Story ever Worn for Levis (Brand & Communications Design, D)
– Ballad m.fl. for The Greatest Story ever Worn for Levis (Brand & Communications Design, E)
Social & Influencer
– Nord DDB (sammen med Nord DDB Sverige) for Follow Their Leader for The Non-Violence Project (Real Time Response)
– Uncle Grey, Forever og Wavemaker for Love Squad for Waoo (Innovative Use of Influencers)
– Ogilvy Cph/Grey Health & Wellness EMEA Cph for Escape the Loop for The International OCD Foundation (Content Placement)
– Ogilvy Cph/Grey Health & Wellness EMEA Cph for Escape the Loop for The International OCD Foundation (Social Behaviour)
Entertainment
– By The Network og Drive Studios for Kill Your Darlings for Togetherr (Non-fiction Film: Over 30 minutes)
PR
– Nord DDB (sammen med Nord DDB Sverige) for Follow Their Leader for The Non-Violence Project (Not-for-profit / Charity / Government)
Digital Craft
– Virtue og Brandhouse for Camouflags for Vice (Storytelling)
– Hello Monday/Dept for Give a Hand for Give a Hand (Technological Achievement in Digital Craft)
– Uncle Grey m.fl. for Shortest Lives for Gent University Hospital (Data Visualisation)
Pharma
– Honeytrap Film for Life Made Possible for Novo Nordisk (Unbranded Product or Service Promotion)
Glass: The Lion for Change
– Bacon for ’Moms Mean Business’ for Zenbusiness
Titanium, Design, Health & Wellness, Print & Publishing, Entertainment Lions for Music, Creative B2B og Creative Data
– ingen danske shortlister
Innovation, Entertainment Lions for Sport og Radio & Audio
– ingen danske indsendelser
