På Cannes Lions’ sidste shortliste-dag løftede juryerne sløret for de nominerede i kategorierne Film og Sustainable Development Goals.

Og der er gode nyheder på listerne for to danske cases.

Den hidtil allestedsnærværende – og ved andre awardshows massivt prisbelønnede – Hjelm har alle dage været en god idé fra & Co. og New Land for Rådet for Sikker Trafik, lander således hele fire shortlister i Film.

Dertil kommer en sjælden dansk visit på Sustainable Development Goals-shortlisten.

Det er Mediabrands’ kreative bureau Marvelous, der tager sig af den for casen Take A Dump In The Ocean for Rent Øresund.

Virtue fører feltet

Den danske shortlistehøst (ekskl. Young Lions) ved Cannes Lions 2022 kan dermed opgøres til 50 og fordeler sig således pr. bureau/produktionsselskab:

Virtue – 20
Uncle Grey – 8
&Co., New Land, Copenhagen VFX, The Image Faculty og Orchestra – 8
Nord DDB – 7
Accenture Song, Marketsquare og Dentsu X – 7
Marvelous – 1

Indtil videre er disse blevet vekslet til ni priser (ekskl. Young Lions): En Grand Prix, tre sølv og fem bronze. 

Men det kan blive til meget mere: Følg med på markedsforing.dk i aften, når der uddeles priser i kategorierne Social & Influencer, PR, Direct, Media, Creative Data og Creative B2B. Her har danske cases i alt 20 shortlister.

Overblik: Cannes Lions 2022 – danske vindere og shortlister  

Vindere

GRAND PRIX til Virtue for Backup Ukraine for Polycam/Unesco DK (Digital Craft/Real-time Contextual Content
GULD til Jonas Hjort og Marcus Mahecha fra Kontrapunkt i Young Lions Design
SØLV – Virtue for Backup Ukraine for Polycam/Unesco DK (Brand Experience & Activation/ Cultural Insight)
SØLV til Virtue for Backup Ukraine for Polycam/Unesco DK (Digital Craft/Innovative Use of Technology)
SØLV til Nord DDB for Chillboards for Coors Light (Industry Craft/Brand & Communications Design)
BRONZE – Virtue for Backup Ukraine for Polycam/Unesco DK (Brand Experience & Activation/ Use of Mobile Devises)
BRONZE – Virtue for Backup Ukraine for Polycam/Unesco DK (Mobile/ (Mobile Led Creativity)
BRONZE til Nord DDB for Chillboards for Coors Light (Outdoor/Ambient Outdoor)
BRONZE – &Co., New Land, Copenhagen VFX, The Image Faculty og Orchestra for Hjelm har alle dag været en god idé for Rådet for Sikker Trafik (Creative Stategy/Audience Insight)
BRONZE – Uncle Grey for Empty Chairs for Børns Vilkår (Creative Strategy/Breakthrough on a Budget)

Shortlister

Film

– &Co., New Land, Copenhagen VFX, The Image Faculty og Orchestra for Hjelm har alle dage været en god idé for Rådet for Sikker Trafik (Not-for-profit / Charity / Government)
– &Co., New Land, Copenhagen VFX, The Image Faculty og Orchestra for Hjelm har alle dage været en god idé for Rådet for Sikker Trafik (Cultural Insight)
– &Co., New Land, Copenhagen VFX, The Image Faculty og Orchestra for Hjelm har alle dage været en god idé for Rådet for Sikker Trafik (Single-market Campaign)
– &Co., New Land, Copenhagen VFX, The Image Faculty og Orchestra for Hjelm har alle dage været en god idé for Rådet for Sikker Trafik  (Social Behaviour)

Sustainable Development Goals

– Marvelous for Take a Dump in the Ocean for Rent Øresund (Life below Water)

Direct 

– Accenture Song, Marketsquare og Dentsu X for Cirkulär for Ikea Danmark (Retail)
– Accenture Song, Marketsquare og Dentsu X for Cirkulär for Ikea Danmark (Market Disruption)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Use of Mobile)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Real-Time Response)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Co-creation & User Generated Content)
– Uncle Grey for The Home Hotel for Home (Breakthrough on a Budget)
– Nord DDB for Chillboards for Coors Light (Corporate Purpose & Social Responsibility)

Media 

– Uncle Grey for ReSell Tag for Samsøe & Samsøe (Use of Ambient Media: Small Scale)
– Uncle Grey for ReSell Tag for Samsøe & Samsøe (Social Behaviour)
– Uncle Grey for ReSell Tag for Samsøe & Samsøe (Corporate Purpose & Social Responsibility)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Use of Digital Palatforms)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Use of Mobile)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Use of Technology)
– Nord DDB for Chillboards for Coors Light (Corporate Purpose & Social Responsibility)

PR 

– Virtue for Backup Ukraine for Polycam/Unesco DK (Not-for-profit / Charity / Government)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Social Engagemnet)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Real-Time Response)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Use of Technology)

Social & Influencer 

– Uncle Grey for The Resell Tag for Samsøe & Samsøe (Consumer Goods)
– Uncle Grey for The Resell Tag for Samsøe & Samsøe (Social Behaviour)

Brand Experience & Activation 

– Virtue for Backup Ukraine for Polycam/Unesco DK (Not-for-profit/Charity/Government )
– Virtue for Backup Ukraine for Polycam/Unesco DK (Use of Mobile & Devices)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Cultural Insight)
– Accenture Song, Marketsquare og Dentsu X for Cirkulär for Ikea Danmark (Retail Promotions & Competitions)
– Accenture Song, Marketsquare og Dentsu X for Cirkulär for Ikea Danmark (Customer Acquisition & Retention)
– Accenture Song, Marketsquare og Dentsu X for Cirkulär for Ikea Danmark (360 Integrated Brand Experience)
– Uncle Grey for Copyrighter for Copyrighter by Indieframe (Market Disruption)

Creative Commerce 

– Accenture Song, Marketsquare og Dentsu X for Cirkulär for Ikea Danmark (Retail)
– Accenture Song, Marketsquare og Dentsu X for Cirkulär for Ikea Danmark (Sustainable Commerce)

Creative Strategy 

– &Co., New Land, Copenhagen VFX, The Image Faculty og Orchestra for Hjelm har alle dag været en god idé for Rådet for Sikker Trafik (Audience Insight)
– Uncle Grey for Empty Chairs for Børns Vilkår (Breakthrough on a Budget)

Mobile 

– Virtue for Backup Ukraine for Polycam/Unesco DK (Activation by Location)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Innovative Use of Technology)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Mobile Led Creativity)

Digital Craft

– Virtue for Backup Ukraine for Polycam/Unesco DK (Real-time Contextual Content)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Data Visualisation)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Innovative Use of Technology)

Industry Craft

– Nord DDB for Chillboards for Coors Light (Brand & Communications Design)

Film Craft 

– New Land og & Co. for Hjelm har alle dage været en god idé (Direction)
– New Land og & Co. for Love Your Ears for Audika (Sound Design)

Outdoor

– Nord DDB for Chillboards for Coors Light (Ambient Outdoor)
– Nord DDB for Chillboards for Coors Light (Single Market Campaign)
– Nord DDB for Chillboards for Coors Light (Corporate Purpose & Social Responsibility)

Health & Wellness

– &Co., New Land, Copenhagen VFX, The Image Faculty og Orchestra for Hjelm har alle dag været en god idé for Rådet for Sikker Trafik

Titanium

– Virtue for Backup Ukraine for Polycam/Unesco DK 
– Nord DDB for Chillboards for Coors Light 

Young Lions

– Pernille Reichstein og Nanna Gjerstrup i Young Lions Print.