OPDATERET: Der er stadig to dage tilbage af årets Cannes Lions-festival, og der mangler fortsat at blive uddelt priser i otte kategorier. Men allerede nu er antallet af danske priser tæt på at overgå sidste års høst.
Onsdag aften landede der således yderligere fem løver på danske hænder – en af sølv og fire af bronze – til tre forskellige cases.
Den danske Grand Prix-vinder fra tirsdag aften, Virtue, tog sig af tre af de fem løver – alle for Backup Ukraine: En sølv og en bronze i kategorien Brand Experience & Activation, og en bronze i Mobile.
Også & Co. og New Land kom på vinderlisten med en bronzeløve for Hjelm har alle dag været en god idé for Rådet for Sikker Trafik i kategorien Creative Stategy.
Det samme gjorde Uncle Grey – også med en bronzeløve og i samme kategori – for casen Empty Chairs for Børns Vilkår.
Mens vi venter på klassikeren
Onsdag aften bød også på uddeling af priser i kategorierne Creative Business Transformation, Creative Commerce, Innovation og Creative Effectiveness, men i disse kategorier var der ingen danske vindere.
De sidste shortlister ved Cannes Lions 2022 lander i morgen torsdag den 23. juni, på festivalens næstsidste dag.
Det drejer sig om løve-klassikeren over dem alle, den første kategori ved festivalen nogensinde, Film-kategorien, og den blot fire år gamle Sustainable Development Goals-kategorien..
Er der danske shortlister i kategorierne, finder du dem her på markedsforing.dk.
De store vindere
Onsdag aftens Grand Prix – kan du nyde herunder, efterfulgt af et opdateret overblik over danske vindere og shortlister.
Grand Prix i Creative Effectiveness gik til Contract for Change for Michelob Ultra fra FCB Chicago / FCB New York.
Grand Prix i Brand Experience & Activation gik til The Unfiltered History Tour for Vice Media/British Museum fra Dentsu Creative, Bengaluru/Mumbai/Gurgaon.
Grand Prix i Creative Commerce gik til Thighstop for Wingstop fra Leo Burnett, Chicago.
Grand Prix i Creative Strategy gik til The Breakaway: The First Ecycling Team for Prisoners for Decathlon fra BBDO Belgium, Molenbeek-Saint-Jean.
Grand Prix i Mobile gik til Real Tone for Google fra Google / T Brand Studio, New York / Wieden+Kennedy, Portland / Gut, Miami.
Grand Prix i Innovation gik til One House to Save Many for Suncorp Group fra Leo Burnett, Sydney.
Cannes Lions 2022 – danske vindere og shortlister
Vindere
GRAND PRIX til Virtue for Backup Ukraine for Polycam/Unesco DK (Digital Craft/Real-time Contextual Content)
GULD til Jonas Hjort og Marcus Mahecha fra Kontrapunkt i Young Lions Design
SØLV – Virtue for Backup Ukraine for Polycam/Unesco DK (Brand Experience & Activation/ Cultural Insight)
SØLV til Virtue for Backup Ukraine for Polycam/Unesco DK (Digital Craft/Innovative Use of Technology)
SØLV til Nord DDB for Chillboards for Coors Light (Industry Craft/Brand & Communications Design)
BRONZE – Virtue for Backup Ukraine for Polycam/Unesco DK (Brand Experience & Activation/ Use of Mobile Devises)
BRONZE – Virtue for Backup Ukraine for Polycam/Unesco DK (Mobile/ (Mobile Led Creativity)
BRONZE til Nord DDB for Chillboards for Coors Light (Outdoor/Ambient Outdoor)
BRONZE – & Co. og New Land for Hjelm har alle dag været en god idé for Rådet for Sikker Trafik (Creative Stategy/Audience Insight)
BRONZE – Uncle Grey for Empty Chairs for Børns Vilkår (Creative Strategy/Breakthrough on a Budget)
Shortlister
Direct
– Accenture Song og Marketsquare for Cirkulär for Ikea Danmark (Retail)
– Accenture Song fog Marketsquare for Cirkulär for Ikea Danmark (Market Disruption)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Use of Mobile)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Real-Time Response)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Co-creation & User Generated Content)
– Uncle Grey for The Home Hotel for Home (Breakthrough on a Budget)
– Nord DDB for Chillboards for Coors Light (Corporate Purpose & Social Responsibility)
Media
– Uncle Grey for ReSell Tag for Samsøe & Samsøe (Use of Ambient Media: Small Scale)
– Uncle Grey for ReSell Tag for Samsøe & Samsøe (Social Behaviour)
– Uncle Grey for ReSell Tag for Samsøe & Samsøe (Corporate Purpose & Social Responsibility)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Use of Digital Palatforms)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Use of Mobile)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Use of Technology)
– Nord DDB for Chillboards for Coors Light (Corporate Purpose & Social Responsibility)
PR
– Virtue for Backup Ukraine for Polycam/Unesco DK (Not-for-profit/Charity/Government)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Social Engagemnet)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Real-Time Response)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Use of Technology)
Social & Influencer
– Uncle Grey for The Resell Tag for Samsøe & Samsøe (Consumer Goods)
– Uncle Grey for The Resell Tag for Samsøe & Samsøe (Social Behaviour)
Brand Experience & Activation
– Virtue for Backup Ukraine for Polycam/Unesco DK (Not-for-profit/Charity/Government)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Use of Mobile & Devices)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Cultural Insight)
– Accenture Song og Marketsquare for Cirkulär for Ikea Danmark (Retail Promotions & Competitions)
– Accenture Song og Marketsquare for Cirkulär for Ikea Danmark (Customer Acquisition & Retention)
– Accenture Song og Marketsquare for Cirkulär for Ikea Danmark (360 Integrated Brand Experience)
– Uncle Grey for Copyrighter for Copyrighter by Indieframe (Market Disruption)
Creative Commerce
– Accenture Song og Marketsquare for Cirkulär for Ikea Danmark (Retail)
– Accenture Song og Marketsquare for Cirkulär for Ikea Danmark (Susatainable Commerce)
Creative Strategy
– & Co. og New Land for Hjelm har alle dag været en god idé for Rådet for Sikker Trafik (Audience Insight)
– Uncle Grey for Empty Chairs for Børns Vilkår (Breakthrough on a Budget)
Mobile
– Virtue for Backup Ukraine for Polycam/Unesco DK (Activation by Location)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Innovative Use of Technology)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Mobile Led Creativity)
Digital Craft
– Virtue for Backup Ukraine for Polycam/Unesco DK (Real-time Contextual Content)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Data Visualisation)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Innovative Use of Technology)
Industry Craft
– Nord DDB for Chillboards for Coors Light (Brand & Communications Design)
Film Craft
– New Land for Hjelm har alle dage været en god idé (Direction)
– New Land for Love Your Ears for Audika (Sound Design)
Outdoor
– Nord DDB for Chillboards for Coors Light (Ambient Outdoor)
– Nord DDB for Chillboards for Coors Light (Single Market Campaign)
– Nord DDB for Chillboards for Coors Light (Corporate Purpose & Social Responsibility)
Health & Wellness
– & Co. og New Land for Hjelm har alle dag været en god idé for Rådet for Sikker Trafik
Titanium
– Virtue for Backup Ukraine for Polycam/Unesco DK
– Nord DDB for Chillboards for Coors Light
Young Lions
– Jonas Hjort og Marcus Mahecha fra Kontrapunkt i Young Lions Design
– Pernille Reichstein og Nanna Gjerstrup i Young Lions Print.
Artiklen er opdateret onsdag den 22. juni klokken 21.00 med aftenens Grand Prix-vindere.
