Opdateret med yderligere to shortlister: Seks kategorier har løftet sløret for de cases, der er videre i kampen om løver, og set med danske briller er det en udmærket dag på kontoret.
Samlet set har 42 danske indsendelser i de seks kategorier således udmøntet sig i 12 nye danske løve-kandidater – en ’vekselkurs’ pænt over gennemsnittet.
I kategorien Creative Effectiveness er Virtues Grand Prix-vinder fra sidste år, Backup Ukraine, tilbage på scenen som løvekandidat – endda med tre shortlister.
Hertil kommer, at igesom casen også har fået to shortlister i kategorien Creative Strategy.
Dagens øvrige fem kategorier gav shortlister til Uncle Grey i Creative Commerce og Mobile – og til New Land, Bacon, Bacon X og Ballad i Film-kategorien.
Blandt andet er Naghmeh Pours film Iran-e Man shortlistet igen. Filmen har tidligere vundet ved D&AD, og Naghmeh Pour selv er sortlistet tre gange med filmen ved Young Director Award 2023.
Læs Markedsførings interview med Naghmeh Pour om filmens baggrund og tilblivelse her.
Der var ingen danske shortlister i kategorien Creative Business Transformation.
Tirsdag aften uddeles flere løver i Cannes – følg med her på markedsforing.dk.
Overblik: Cannes Lions 2023 – danske vindere og shortlister
Vindere
BRONZE: TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Special Build)
Shortlister
Creative Commerce
– Uncle Grey for ReSell Tag for Samsøe & Samsøe (Corporate Purpose & Social Responsibility)
Creative Effectiveness
– Virtue for Backup Ukraine for Polycam 3D/Unesco/Blueshield (Not-for-profit / Charity / Government)
– Virtue for Backup Ukraine for Polycam 3D/Unesco/Blueshield (Real-time Response)
– Virtue for Backup Ukraine for Polycam 3D/Unesco/Blueshield (Single Market)
Creative Strategy
– Virtue for Backup Ukraine for Polycam 3D/Unesco/Blueshield (Not-for-profit / Charity / Government)
– Virtue for Backup Ukraine for Polycam 3D/Unesco/Blueshield (Products / Services)
Film
– New Land for Iran-e Man for Pairi Daeza (Corporate Purpose & Social Responsibility)
– Bacon X m.fl. for Mustache for Twix (Food & Drink)
– Bacon m.fl. for Join the Flipside for Samsung (Consumer Goods)
– Ballad m.fl. for Legends Never Die for Levi’s (Retail)
– Ballad m.fl. for Fair Exchange for Levi’s (Retail)
Mobile
– Uncle Grey for ReSell Tag for Samsøe & Samsøe (Mobile-led Creativity)
Brand Experience & Activation
– Accenture Song, Orchestra og Help PR for Unplug Denmark for Norlys og Røde Kors (Sponsorship & Brand Partnership)
– Uncle Grey, Forever og Wavemaker for Love Squad for Waoo (Breakthrough on a Budget)
Direct
– TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Use of Ambient Media: Large Scale)
– TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Corporate Purpose & Social Responsibility)
– Nord DDB (sammen med Nord DDB Sverige) for Follow Their Leader for The Non-Violence Project (Use of Social Platforms)
Media
– Nord DDB (sammen med Nord DDB Sverige) for Follow Their Leader for The Non-Violence Project (Not-for-profit / Charity / Government)
– Orbit Red og Wavemaker for Rebreaking News for Against the Ice/Netflix (Single Market Campaign)
– TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Corporate Purpose & Social Responsibility)
– Accenture Song, Orchestra og Help PR for Unplug Denmark for Norlys og Røde Kors (Market Disruption)
Outdoor
– TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Special Build)
– TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Ambient Outdoor)
– TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Corporate Purpose & Social Responsibility)
Entertainment Lions for Gaming
– Uncle Grey, Forever og Wavemaker for Love Squad for Waoo (Use of Gaming / Streaming Platforms)
– Uncle Grey, Forever og Wavemaker for Love Squad for Waoo (Influencer & Co-Creation)
– Bacon Copenhagen, m.fl. for The Tavern for Blizzard/ World of Warcraft (Audio-visual Content)
Film Craft
– New Land for Iran-e Man for Pairi Daeza (Cinematography)
Industry Craft
– Ballad m.fl. for The Greatest Story ever Worn for Levis (Brand & Communications Design, D)
– Ballad m.fl. for The Greatest Story ever Worn for Levis (Brand & Communications Design, E)
Social & Influencer
– Nord DDB (sammen med Nord DDB Sverige) for Follow Their Leader for The Non-Violence Project (Real Time Response)
– Uncle Grey, Forever og Wavemaker for Love Squad for Waoo (Innovative Use of Influencers)
– Ogilvy Cph/Grey Health & Wellness EMEA Cph for Escape the Loop for The International OCD Foundation (Content Placement)
– Ogilvy Cph/Grey Health & Wellness EMEA Cph for Escape the Loop for The International OCD Foundation (Social Behaviour)
Entertainment
– By The Network og Drive Studios for Kill Your Darlings for Togetherr (Non-fiction Film: Over 30 minutes)
PR
– Nord DDB (sammen med Nord DDB Sverige) for Follow Their Leader for The Non-Violence Project (Not-for-profit / Charity / Government)
Digital Craft
– Virtue og Brandhouse for Camouflags for Vice (Storytelling)
– Hello Monday/Dept for Give a Hand for Give a Hand (Technological Achievement in Digital Craft)
– Uncle Grey m.fl. for Shortest Lives for Gent University Hospital (Data Visualisation)
Pharma
– Honeytrap Film for Life Made Possible for Novo Nordisk (Unbranded Product or Service Promotion)
Glass: The Lion for Change
– Bacon for ’Moms Mean Business’ for Zenbusiness
Titanium, Design, Health & Wellness, Print & Publishing, Entertainment Lions for Music, Creative B2B, Creative Data og Creative Business Transformation
– ingen danske shortlister
Innovation, Entertainment Lions for Sport og Radio & Audio
– ingen danske indsendelser
Artiklen er opdateret tirsdag den 20. juni klokken 11.20 med yderligere to shortlister til Virtue og Backup Ukraine i Creative Effectiveness, red.
