Den danske løveflok voksede tirsdag aften, den 20. juni, til fire, da Uncle Grey, New Land og Ballad tilsammen hev tre trofæer hjem: En sølvløve og to bronzeløver,
Dermed fik årets første, danske Cannes-løve, der landede hos TV 2 Creative mandag aften den 19. juni for den i forvejen massivt prisbelønnede ’Københavnerbænk’, behageligt selskab.
Sølvløven gik til Ballad på Frederiksberg i kategorien Industry Craft for casen The Greatest Story ever Worn for Levi’s. Casen er som sådan amerikansk og indsendt at Droga5, men de danske lyd-designerne krediteres for deres del af arbejdet.
Herudover vekslede New Land og Naghmeh Pours film ’Iran-e Man’ Film Craft-kategoriens eneste danske shortliste til en bronzeløve, ligesom også Uncle Grey, Forever og Wavemaker kom på vinderlisten.
Det skete for casen Love Squad for Waoo, som nappede en bronzeløve i en af årets nye kategorier, Entertainment Lions for Gaming.
De sidste shortlister ved dette års Cannes Lions offentliggøres i morgen, onsdag den 21. juni, mens der fortsat kåres vindere hver aften resten af ugen.
Markedsføring følger Cannes Lions-festivalen hele ugen.
Overblik: Cannes Lions 2023 – danske vindere og shortlister
Vindere
SØLV: Ballad m.fl. for The Greatest Story ever Worn for Levis i Industry Craft (Brand & Communications Design, D)
BRONZE: New Land for Iran-e Man for Pairi Daeza i Film Craft (Cinematography)
BRONZE: Uncle Grey, Forever og Wavemaker for Love Squad for Waoo i Entertainment Lions for Gaming (Influencer & Co-Creation)
BRONZE: TV 2 Creative for The Copenhagen Bench for TV 2 Danmark i Outdoor (Special Build)
Shortlister
Creative Commerce
– Uncle Grey for ReSell Tag for Samsøe & Samsøe (Corporate Purpose & Social Responsibility)
Creative Effectiveness
– Virtue for Backup Ukraine for Polycam 3D/Unesco/Blueshield (Not-for-profit / Charity / Government)
– Virtue for Backup Ukraine for Polycam 3D/Unesco/Blueshield (Real-time Response)
– Virtue for Backup Ukraine for Polycam 3D/Unesco/Blueshield (Single Market)
Creative Strategy
– Virtue for Backup Ukraine for Polycam 3D/Unesco/Blueshield (Not-for-profit / Charity / Government)
– Virtue for Backup Ukraine for Polycam 3D/Unesco/Blueshield (Products / Services)
Film
– New Land for Iran-e Man for Pairi Daeza (Corporate Purpose & Social Responsibility)
– Bacon X m.fl. for Mustache for Twix (Food & Drink)
– Bacon m.fl. for Join the Flipside for Samsung (Consumer Goods)
– Ballad m.fl. for Legends Never Die for Levi’s (Retail)
– Ballad m.fl. for Fair Exchange for Levi’s (Retail)
Mobile
– Uncle Grey for ReSell Tag for Samsøe & Samsøe (Mobile-led Creativity)
Brand Experience & Activation
– Accenture Song, Orchestra og Help PR for Unplug Denmark for Norlys og Røde Kors (Sponsorship & Brand Partnership)
– Uncle Grey, Forever og Wavemaker for Love Squad for Waoo (Breakthrough on a Budget)
Direct
– TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Use of Ambient Media: Large Scale)
– TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Corporate Purpose & Social Responsibility)
– Nord DDB (sammen med Nord DDB Sverige) for Follow Their Leader for The Non-Violence Project (Use of Social Platforms)
Media
– Nord DDB (sammen med Nord DDB Sverige) for Follow Their Leader for The Non-Violence Project (Not-for-profit / Charity / Government)
– Orbit Red og Wavemaker for Rebreaking News for Against the Ice/Netflix (Single Market Campaign)
– TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Corporate Purpose & Social Responsibility)
– Accenture Song, Orchestra og Help PR for Unplug Denmark for Norlys og Røde Kors (Market Disruption)
Outdoor
– TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Special Build)
– TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Ambient Outdoor)
– TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Corporate Purpose & Social Responsibility)
Entertainment Lions for Gaming
– Uncle Grey, Forever og Wavemaker for Love Squad for Waoo (Use of Gaming / Streaming Platforms)
– Uncle Grey, Forever og Wavemaker for Love Squad for Waoo (Influencer & Co-Creation)
– Bacon m.fl. for The Tavern for Blizzard/ World of Warcraft (Audio-visual Content)
Film Craft
– New Land for Iran-e Man for Pairi Daeza (Cinematography)
Industry Craft
– Ballad m.fl. for The Greatest Story ever Worn for Levis (Brand & Communications Design, D)
– Ballad m.fl. for The Greatest Story ever Worn for Levis (Brand & Communications Design, E)
Social & Influencer
– Nord DDB (sammen med Nord DDB Sverige) for Follow Their Leader for The Non-Violence Project (Real Time Response)
– Uncle Grey, Forever og Wavemaker for Love Squad for Waoo (Innovative Use of Influencers)
– Ogilvy Cph/Grey Health & Wellness EMEA Cph for Escape the Loop for The International OCD Foundation (Content Placement)
– Ogilvy Cph/Grey Health & Wellness EMEA Cph for Escape the Loop for The International OCD Foundation (Social Behaviour)
Entertainment
– By The Network og Drive Studios for Kill Your Darlings for Togetherr (Non-fiction Film: Over 30 minutes)
PR
– Nord DDB (sammen med Nord DDB Sverige) for Follow Their Leader for The Non-Violence Project (Not-for-profit / Charity / Government)
Digital Craft
– Virtue og Brandhouse for Camouflags for Vice (Storytelling)
– Hello Monday/Dept for Give a Hand for Give a Hand (Technological Achievement in Digital Craft)
– Uncle Grey m.fl. for Shortest Lives for Gent University Hospital (Data Visualisation)
Pharma
– Honeytrap Film for Life Made Possible for Novo Nordisk (Unbranded Product or Service Promotion)
Glass: The Lion for Change
– Bacon for ’Moms Mean Business’ for Zenbusiness
Titanium, Design, Health & Wellness, Print & Publishing, Entertainment Lions for Music, Creative B2B, Creative Data og Creative Business Transformation
– ingen danske shortlister
Innovation, Entertainment Lions for Sport og Radio & Audio
– ingen danske indsendelser
