112 jurymedlemmer ved Creative Circle Award 2021 har talt, og nu offentliggøres den sidste – og største – portion af årets shortlister.

Det drejer sig om de fire hovedkategorier, Advertising, Digital Advertising, Design og Digital Design, og om årets høst i kategorierne siger Creative Circle-formand, Dorte Nielsen:

– Det har virkelig været et flot år. Vi fik omkring 100 færre arbejder ind sammenlignet med sidste år, men som du kan se, er der faktisk shortlistet flere i år end i 2020.

I 2020 shortlistede juryen 172 cases ud af 681 indsendelser – en hitrate på omkring 25 procent, mens der i år er kommet 201 shortlister ud af 558 indsendelser. Altså en hitrate på godt 34 procent.

Dorte Nielsen, formand, Creative Circle. Foto: PR.

De fleste shortlister har & Co. taget – 30 styk – skarpt forfulgt af Uncle Grey med 24 styk. På tredjepladsen kommer Robert/Boisen & Like-minded med 13 shortlister.

Og det er især en bestemt type kategorier, der har imponeret. 

Øget digitalt fokus

– Det digitale niveau er usædvanligt højt i år. Det er helt vildt, siger Dorte Nielsen.

Top 5 – bureauer, samlet

– & Co. / NoA (30 stk.)
– Uncle Grey (24 stk.)
– Robert/Boisen & Like-minded (13 stk.)
– Hello Monday (12 stk.)
– e-Types (10 stk.)

Blandt de 15 ”øverste” kategorier målt på stemmeniveau, er der således kun fire, der ikke er digitale kategorier. 

– Det er meget usædvanligt, siger Dorte Nielsen.

Hvad tror du, det skyldes?

– Det er svært at sætte en enkelt årsag op. Men noget kunne i hvert fald tyde på, at mange annoncører har valgt at bruge flere ressourcer på det digitale gennem det seneste år, siger Dorte Nielsen og tilføjer:

– Dermed har det digitale fået mere fokus. Og vi har jo alle set, hvordan der i det forgangne år virkelig har været brug for digitale løsninger.

" I denne kategori er Danmark i absolut international klasse.
Morten Grubak, Virtue, om kategorien Creative Use of Technology

Humor deler vandene – og juryerne

Creative Circle-formanden fremhæver dog også andre kategorier end de digitale. Herunder Promo & Activation, Film, der rummer ”flere godbidder” – og den meget omtalte Humor-kategori.

Top 5 – kunder, samlet

– Fernet Branca (9 stk.)
– Politiken (7 stk.)
– Canon (7 stk.)
– Sundhedsstyrelsen (6 stk.)
– TV 2 (6 stk.)

Allerede da Creative Circle i februar kunne fortælle om årets indsendelser, stod det klart, at den nye humor-kategori kunne noget.

Dengang var det kategorien, der tiltrak de fleste indsendelser blandt alle CCA-kategorierne – usædvanligt for en ny kategori. 

Og nu skiller humor-kategorien sig ud igen: Det er nemlig her, man ifølge Dorte Nielsen finder ”årets næstlaveste stemme”.

– Altså, humor deler vandene. Det må bare konstatere. På jurydagen var der virkelig forskel: Toppen i kategorien var virkelig høj – og bunden virkelig lav, siger hun.

Den laveste stemme i hele kategori-feltet faldt i øvrigt på et arbejde i Integrated Campaigns – og den højeste på et arbejde i SoMe Campaigns.

Top 5 Advertising + Digital Advertising

– & Co. / NoA (24 stk.)
– Uncle Grey (16 stk.)
– Robert/Boisen & Like-minded (13 stk.)
– Advice (7 stk.)
– Brandhouse (7 stk.)

Tre nedslag i jury-kommentarerne

Generelt var jurymedlemmerne ligesom Creative Cirkle-formanden også svært tilfredse med det, de så på jurydagen.

Om kategorien Creative Use of Technology, siger Morten Grubak fra Virtue:

– I denne kategori er Danmark i absolut international klasse.

– Kreativitet og Innovation står øverst på vores nationale eksportliste, og jeg er personligt sikker på, at disse cases kommer til at inspirere mange mennesker i det store udland. Og forhåbentlig også kommer til at tiltrække globale brands til den danske bureau-branche.

Top 5 Design

– e-Types (9 stk.)
– Uncle Grey (7 stk.)
– & Co. / NoA (6 stk)
– Bold Scandinavia NoA (4 stk.)
– Pearlfisher (4 stk.)

Om Advertising-kategorierne siger Malene Lyngbæk fra Geelmuyden Kiese:

– Trods et år med corona og restriktioner, er der kommet rigtig meget godt kreativt arbejde ud – noget endda i en international liga.

– Fantastisk at se, hvordan en forandret verden også har skabt nye kreative løsninger og præget idéer positivt.

Top 5 Digital Design

– Hello Monday (8 stk.)
– Spring/Summer (5 stk.)
– Norgram (4 stk.)
– Set Snail (3 stk.)
– Dept (3 stk.)

Om Digital Design-kategorierne siger Karsten Kirkegaard fra Zupa:

– Niveauet af arbejder og cases er gennemgående så højt, at det næsten føles forkert at vægte et arbejde frem for et andet.

Shortlister i Advertising, Digital Advertising, Digital Design og Design

(Shortlisterne bringes her i alfabetisk rækkefølge)

Kunde/case/bureau(er)/produktionsselskab(er)/craftsmen

Ambient & Posters                                                                                                               

  • Tivoli/Pas på hinanden/& Co. / NoA  
  • Pleasant/Promote Your Local /Uncle Grey
  • Dansk Råd for Genoplivning & Trygfonden/Red liv imens du venter/& Co. / NoA

Animation                                                                                                                                        

  • Carlsberg Danmark/Tuborg NUL. Præcis som ingen andre øl/Wibroe, Duckert & Partners    
  • 3 Danmark/Følelsen af 3/CO/PLUS/FableFX/TorpBerthelsen 
  • Telenor/Telenor – Gør Hver Dag Bedre/& Co. / NoA/& Co. Productions / NoA/New Land                     

App Design                                                                                                                                       

  • DR Ramasjang/User Experience for Kids/Dwarf A/S
  • Digitaliseringsstyrelsen/Et kort mindre/Signifly

Art Direction                                                                                                                                     

  • 1664 Blanc Danmark/Trends by 1664 Blanc/Uncle Grey
  • VELUX/The Pinewood Contract/& Co. / NoA /Engelbrecht/Claus Collstrup og Peter Dinesen
  • Gustaf Ljunggren & Emil de Waal/Måne/SELIGEMIG/HJALTELIN STAHL/Simon Engstrøm
  • Politiken/Den levende avis/& Co. / NoA/Jacob Benjovitz og Martin Baltzer
  • Canon/Missed Shots/Uncle Grey/Mads Alexander

Art Direction Film & Online                                                                                                               

  • ITW Construction Products ApS, NKT Fasteners/Danskersikret/Kunde & Co/Katharina Anastacia Larssen
  • Dansk Retursystem/Hjem Til Jul/Robert/Boisen & Like-minded
  • Kræftens Bek. & TrygFonden/Dit barn, din alkoholdning/RBLM/Gobsmack Productions/Welcome Post
  • IKEA/IKEA Food Ghosts/VIRTUE
  • EPOS Gaming/Out of this world gaming audio/& Co./& Co. Prod./Cph. VFX/Jeppe Hansen/Kasper Dohlmann
  • DK Company/Gestuz – The Journey/New Land/New Land/Fatima Fransson og Sille Sørensen

Branded Content                                                                                                                              

  • Danish Crown/The big danish bacon pre-roll/HJALTELIN STAHL
  • Sydbank/I Røven af 4. Division/Robert/Boisen & Like-minded/Drive Studio
  • Tuborg/Tuborg – Selvfølgelig/Wibroe, Duckert & Partners/Honeytrap Film

Campaign Sites & Apps                                                                                                                     

  • GANNI/GANNI – Digital showroom/Dept/MOON
  • Syddansk Universitet (SDU)/SDU – Future Education/Hello Monday

Commerce Sites & Apps                                                                                                                    

  • Rudolph Care/Rudolph Care/Spring/Summer
  • Accord/A second life for the vinyl/Dwarf A/S
  • Muuto/Muuto/Dept/Norgram
  • Stykka/Stykka/Spring/Summer 
  • Playtype/Playtype/e-Types 

Company Sites & Apps                                                                                                                      

  • Aurélia Durand/Aurélia Durand/Granyon
  • Cofoco/Corsa Pizza/Spring/Summer
  • Virgin Hyperloop/Virgin Hyperloop/Hello Monday

Copywriting                                                                                                                                      

  • Fernet Branca/2020/Brandhouse
  • Politiken/Den levende avis/& Co. / NoA/Johan Køhler
  • Irma/Bummelum/Republica/ Sune Overby
  • Eurojackpot – Danske Spil/Kuponskjuleren/& Co. / NoA/& Co. Productions / NoA/Jacob Benjovitz

Copywriting Film & Lyd                                                                                                                     

  • EPOS Gaming/ EPOS Enterprise “What?”/& Co. / NoA/&Co. Productions / NoA/Jeppe Hansen, Kasper Dohlmann og Cris Anthony Hödar 
  • HBO Nordic/The HBO Titles/NORD DDB/Spoiled Productions/Tim Fremmich

Corporate Identity                                                                                                                            

  • Monstarlab/Monstarlab Identity/Uncle Grey

Creative Loyalty                                                                                                                                

  • Canon/Truthmark/Uncle Grey
  • Tivoli/Voks med Tivoli/& Co. / NoA
  • Patent- og Varemærkestyrelsen/Den falske investor/& Co. / NoA

Creative Programming                                                                                                

  • Made on a Monday/Touch — Less/Hello Monday
  • Google/Chrome Developer Summit: Adventure/Set Snail 
  • Microsoft/The Q-Wall/Manyone
  • Made on a Monday/Wongle.xyz/Hello Monday

Creative Use of Influencers                                                                                                               

  • Dansk Retursystem/Pant Cup 2020/Robert/Boisen & Like-minded/Gobsmack Productions
  • Patent- og Varemærkestyrelsen/What’s in my bag?/& Co. / NoA/& Co. Productions / NoA/Cube
  • Patent- og Varemærkestyrelsen/Den falske investor/& Co. / NoA/& Co. Productions / NoA/ Cph. VFX
  • Stofa/An Ad for An Ad/Robert/Boisen & Like-minded/Gobsmack Productions /Upright Music/Welcome Post
  • Kræftens Bekæmpelse/Røgfri Fremtid / Der er et splittet land/& Co. / NoA/Marlow Film

Creative Use of Technology                                                                                                               

  • Fernet Branca/Bitter Destinations/Brandhouse
  • DDR Museum/teAR down this WALL/VIRTUE/No Sleep/Thirty Sounds/Good/William Kjarval Løkken/Bacon X
  • Homme Homme / Femme Femme Paris/Spørg Før Du Poster/Nordlid
  • Canon/Truthmark/Uncle Grey

Digital Campaigns                                                                                                                             

  • Canon/Truthmark/Uncle Grey
  • Irma/#TænkSmåt/Republica/Blank Space Projects/WeTouch

Digital Media, single executions                                                                                                        

  • DDR Museum/teAR down this WALL/VIRTUE/No Sleep
  • Homme Homme / Femme Femme Paris/Spørg Før Du Poster/Nordlid
  • Danish Crown/The big danish bacon pre-roll/HJALTELIN STAHL/Pegasus 

Direction                                                                                                                                          

  • Levis India/Levis – Join the Movement/New Land/New Land/Nadia Marquard Otzen
  • Mødrehjælpen og Lev Uden Vold/Isolation/Bacon/Bacon/Emilie Thalund og Christina Amundsen
  • Facebook/Born In Quarantine/Droga 5/Epoch/Bacon/Martin de Thurah
  • Codan & Ældresagen/Tak fordi vi er venner/& Co. / NoA/New Land/Tore Frandsen

Earned Media                                                                                                                                   

  • Hus Forbi/The No Shelter Snow Globe/Advice A/S
  • Burger King Danmark/Whopper Reply/Uncle Grey
  • Børns Vilkår/De Tomme Stole/Uncle Grey

Editorial / Design                                                                                                        

  • Headlight/Headlight Journal 01/Brunswicker Aps
  • Bolia/Bolia Brandbook/Uncle Grey
  • Brask Studio/Brask Studio Visits VI/Bold Scandinavia NoA

Events                                                                                                                                              

  • Tuborg/Grønnere Grøn/Wibroe, Duckert & Partners
  • Børns Vilkår/De Tomme Stole/Uncle Grey
  • DDR Museum/teAR down this WALL/VIRTUE/No Sleep

Film / 1 – 20 sekunder                                                                                                                       

  • Sundhedsstyrelsen/Det er fedest at blive hjemme når du er syg/Advice A/S/Octopuss/Welcome Post
  • TV 2/Håndbold VM/TV 2 Creative
  • Læger uden Grænser (MSF)/Empty Arms/The Unicorn/Shoot Happens

Film / 21-60 sekunder                                                                                                                       

  • Danske Spil – eOddset/Catwalk/Black Rabbit/Reset film & Kunde & Co. 
  • Danske Spil – eOddset/Toilets/Black Rabbit/Reset film og Kunde & Co.
  • Danske Spil – Lotto/Fotoalbummet/Robert/Boisen & Like-minded/Gobsmack Productions 
  • Patent- og Varemærkestyrelsen/Den falske investor/& Co. / NoA
  • TV 2/Knæk Cancer – Liv/TV 2 Creative
  • Sundhedsstyrelsen/Gå nu hjem/Advice A/S/Octopuss/Welcome Post

Film / 61 – 180 sekunder                                                                                                                   

  • Bomae/Bomae/Robert/Boisen & Like-minded/Gobsmack Productions/Welcome Post/Upright Music
  • Kræftens Bekæmpelse & TrygFonden/Dit barn, din alkoholdning/RBLM/Gobsmack Productions/Welcome Post
  • Codan & Ældre sagen/Tak fordi vi er venner /& Co. / NoA/New Land
  • TV 2/Maks. 10/TV 2 Creative
  • Politiken/Scoop Scoop Loops/& Co. / NoA/& Co. Productions / NoA/Bacon

Film over 180 sekunder                                                                                                                     

  • Sundhedsstyrelsen/Jeg har ondt i hovedet. Altid./Operate A/S/Isaac Production
  • TV 2/Zulu Comedy Galla/TV 2 Creative

Humour in Advertising                                                                                                                      

  • Tuborg/Tuborg – Selvfølgelig/Wibroe, Duckert & Partners/Honeytrap Film
  • Fernet-Branca/Bitter bus/PONG
  • Sundhedsstyrelsen/Gå nu hjem/Advice A/S /Octopuss/Welcome Post
  • Sundhedsstyrelsen/Det er fedest at blive hjemme når du er syg/Advice A/S/Octopuss/Welcome Post
  • Bomae/Bomae/Robert/Boisen & Like-minded/Gobsmack Productions/Upright Music/Welcome Post

Illustration                                                                                                                                       

  • KNI/Indre grønlandsk liv/Marketsquare A/S/Mads Berg
  • KISS MY DRINKS/Kiss My illustrations/Pearlfisher/Louise Mikkelsen
  • Tivoli/Hjerternes fest i Tivoli/ & Co. / NoA/Julia Yellov
  • Odense ZOO/Dengang og Nu/STEP/Signe Beck
  • Goodwings Aps/Goodwings Brand illustrationer/Dot Noir/ Victor Nguyen Johannesen

Integrated Campaigns                                                                                                                       

  • IKEA Danmark A/S/The Second Hand Campaign/Marketsquare A/S
  • Sundhedsstyrelsen/Vi kan godt – corona kampagne/Advice A/S/Wavemaker/Octopuss/Welcome Post
  • Stofa/An Ad for An Ad/Robert/Boisen & Like-minded/Gobsmack Productions/Upright Music/Welcome Post
  • Politiken/Den levende avis/& Co. / NoA/& Co. Productions / NoA/Bacon

Logo                                                                                                                                                 

  • KIND Film & Creative services/KIND Logo/Olivia Muus
  • HumanAid/HumanAid/Bold Scandinavia NoA

Media & Informational Sites & Apps                                                                                                 

  • Made on a Monday/How To Talk to White Kids about Racism/Hello Monday
  • Creative Denmark/Creative Denmark/Spring/Summer
  • Bartlett School of Architecture/Bartlett – Summer Show 2020/Hello Monday
  • SPACE10 + IKEA/Everyday Experiments/Norgram/Set Snail 

Motion Graphics                                                                                                                               

  • EPOS Gaming/Out of this world gaming audio/& Co. / NoA /& Co. Productions / NoA/Copenhagen VFX
  • Carl Hansen & Søn/BM325 Movie/Studio Bjørn Ibsen
  • Patent- og Varemærkestyrelsen/Den falske investor/& Co. / NoA
  • Louis Poulsen/Verner Panton Panthella/Frame/Frame

Outdoor                                                                                                                                           

  • Politiken/Den levende avis/& Co. / NoA
  • 1664 Blanc Danmark/Trends by 1664 Blanc/Uncle Grey
  • Fernet Branca/Bitter Destinations/Brandhouse
  • Fernet-Branca/Bitter bus/PONG

Packaging / Food                                                                                                                              

  • Botanistry/Botanistry/Pearlfisher
  • Let´s Eco/Infant Formula Milk/Simply
  • Yogamood/Yogamood Essential Teas/Simply
  • Naturfrisk/The Essence of Nature. Quite Literally./Everland
  • Kiss My/Kiss My/Pearlfisher

Packaging / Non-food                                                                                                                       

  • Askul/Lohaco/ASKUL/Lohaco — Japan/Bold Scandinavia NoA
  • Gustaf Ljunggren & Emil de Waal/Måne/SELIGEMIG/HJALTELIN STAHL
  • AIAIAI/AIAIAI Packaging/AIAIAI

Photography                                                                                                                                     

  • Demenslinien.dk/Når jeg glemmer … /McCann Copenhagen/Mads Armgaard
  • Læger uden Grænser (MSF)/Empty Arms/The Unicorn/Søren Solkær
  • BIS Publishers/Connection Memory/Creative Thinker/Katrine Granholm og Dorte Nielsen

Poster Design                                                                                                                                   

  • Politiken/Den levende avis/& Co. / NoA
  • Pas Normal Studios/Pas Normal Studios T.K.O. Collection/Uncle Grey
  • VELUX/The Pinewood Contract/& Co. / NoA /Engelbrecht
  • Kiss My/Kiss My posters/Pearlfisher

Print / Advertising                                                                                                                            

  • Politiken/Den levende avis/& Co. / NoA
  • Canon/Missed Shots/Uncle Grey
  • Dagbladet Politiken/Pak ind i viden/Sparetime
  • Fernet Branca/2020/Brandhouse

Print / Design                                                                                                                                   

  • Restaurant LYST/LYST – An Immersive Dining Experience/Hatch & Bloom
  • Bolia/Bolia Lookbook/Uncle Grey
  • +Halle/PLUS Journal/e-Types

Promo & Activation                                                                                                                          

  • DDR Museum/teAR down this WALL/VIRTUE/No Sleep
  • Burger King Danmark/Whopper Reply/Uncle Grey
  • Børns Vilkår/De Tomme Stole/Uncle Grey
  • Danish Crown/The Big Danish Bacon Pre-Roll/HJALTELIN STAHL/Pegasus
  • Fernet Branca/Bitter Calendar Hack/Brandhouse
  • Hus Forbi/The No Shelter Snow Globe/Advice A/S

Rebrand / Corporate Identity                                                                                                            

  • JAJU/JAJU/e-Types
  • Welltec/Welltec/Bold Scandinavia NoA
  • Fritz Hansen/Fritz Hansen/e-Types
  • Danmarks Medie- og Journalisthøjskole/Danmarks Medie- og Journalisthøjskole/e-Types

Rebrand / Small Business Identity                                                                                                     

  • Heartbeats/Heartbeats/e-Types
  • KiteX/KiteX Identity/Uncle Grey
  • Chamberlain Coffee/Chamberlain Coffee/Kontrapunkt
  • Paralenz/Every Dive Counts/Everland

Selfpromotion                                                                                                                                  

  • Kontrapunkt/Kontrapunkt Type/Kontrapunkt
  • The Unicorn/The Great Webby Hack/The Unicorn
  • Mikkel Møller/5 361 0 49 0/Mikkel Møller

Services & Utilities Sites & Apps                                                                                                        

  • Wongle.xyz/Wongle.xyz/Hello Monday
  • Canon/Truthmark/Uncle Grey
  • Made on a Monday/Touch — Less/Hello Monday
  • Digitaliseringsstyrelsen/Et kort mindre/Signifly

Small Business Identity                                                                                                                     

  • Folkekirken Vesterbro/Folkekirken Vesterbro/Re-public
  • Maltfabrikken/Maltfabrikken – Brand Identity/Mount Agency/Walk
  • Empathy/Empathy/e-Types
  • 5 Media/5 Media/e-Types
  • Mad,One/Mad,One Identity/Uncle Grey
  • Heap/HeapFund yourself/Norgram/T For Troels
  • PWR.8/PWR.8 Identity/Uncle Grey

SoMe Campaigns                                                                                                                              

  • Patent- og Varemærkestyrelsen/What’s in my bag?/& Co. / NoA/& Co. Productions / NoA/Cube
  • Stofa/An Ad For An Ad/Robert/Boisen & Like-minded/Gobsmack Productions /Upright Music/Welcome Post
  • Burger King Danmark/Whopper Reply/Uncle Grey

SoMe Presence                                                                                                                                 

  • TV 2/TV 2 Zulu/TV 2 Creative
  • Visit Lolland-Falster/Tæt på/Wibroe, Duckert & Partners
  • Fernet Branca/Bitter SoMe/Brandhouse              

SoMe Single Post                                                                                                                              

  • Interflora/The Disguised Call/Jean Creative
  • TV 2/Date Mig Nøgen/TV 2 Creative
  • Fernet Branca/Bitter Calendar Hack/Brandhouse
  • Danish Crown/The big danish bacon pre-roll/HJALTELIN STAHL/Pegasus

Spatial Design  

  • Zurich Airport/The Circle at Zurich Airport/LOOP Associates

Type Design                                                                                                                                      

  • Chamberlain Coffee/Chamberlain Coffee Typeface/Kontrapunkt
  • Playtype/Royal Theatre Serif and Sans/Playtype Foundry
  • Playtype & e-Types/Studio 6/Playtype Foundry
  • 5 Media/5 Media/e-Types/Playtype
  • Empathy/Empathy Serif/e-Types/Playtype

Use of Emerging Technology                                                                                                             

  • Google ATAP/Google Soli Sandbox/Norgram/Set Snail
  • Made on a Monday/Wongle.xyz/Hello Monday
  • Microsoft/The Q-Wall/Manyone
  • Made on a Monday/Touch — Less/Hello Monday

Website Design                                                                                                                                

  • Muuto/Muuto/Dept/Norgram
  • Bartlett School of Architecture/Bartlett – Summer Show 2020/Hello Monday
  • Syddansk Universitet (SDU)/SDU – Future Education/Hello Monday
  • Nikolaj Juhlsen / Stease/TAKEARIDEWITH.ME/Tore Bentsen
  • Stykka/Stykka/Spring/Summer