På nær en enkelt er alle Cannes Lions-shortlisterne tirsdag morgen, den 23. juni, offentliggjort – og der er gode nyheder, set med danske briller.
Ud af 21 shortlister i Creative Effectiveness – festivalens prestigefulde effektkategori – er de tre således danske.
De to går til sidste års danske Grand Prix-vinder, AKQA Danmarks ’Sounds Right’ for ’Museum for the United Nations – UN Live’, og en går til NoA / &Co. og Kind Films massivt prisvindende case ’Pass it on – Use you Vote’ for EU Parlamentet.
Hertil er casen ‘Pickle it Forward’ for McDonald’s fra Nord i København shortlistet to gange i kategorien Creative Commerce.
Dermed når det officielle antal danske shortlister ved dette års Cannes Lions op på 26.
Hertil kommer dog en række andre cases, som er indsendt af andre landes bureauer, men hvor der er sat markante kreative danske fingeraftryk.
Delt gælder for eksempel casen ’The Most Brilliant Failure’ for den schweiziske urproducent IWC Shaffhausen, der er shortlistet i blandt andet Film, Film Craft og i Luxury.
Den er indsendt af Scholz & Friends i Berlin, men filmen er instrueret af danske Rune Milton, produceret af Thirsty og postproduceret af Chemistry.
I Film Craft har de danske lyddesignere hos Ballad haft en finger med i spillet i filmen ’The Gucci Lido Campaign’ for Gucci, og i kategorien Industry Craft er danske Bacon med på den shortlistede case ’Tiny Coffee Shops’ fra Lola Madrid for Delonghi.
Og så er danske Jeppe Vidstrup, kreativ på adam&eveDDB i London, medskaber på bureauets arbejde for sports- og outdoorbrancet Columbia, der har hevet stribevis af shortlister hjem.
Med dagens høst er alle årets shortlister offentliggjort undtagen kategorien Sustainable Development Goals, der kommer i morgen, onsdag den 24. juni.
Markedsføring følger festivalen ugen igennem.
OVERBLIK: DANSKE CANNES LIONS-PRÆSTATIONER 2026
LØVER
BRONZE
OUTDOOR
WiFi Invasion
Waoo
Uncle Grey
Ambient Outdoor
SHORTLISTER
CREATIVE EFFECTIVENESS
Sounds Right
Museum for the United Nations – UN Live
AKQA Danmark
Collaboration
Sounds Right
Museum for the United Nations – UN Live
AKQA Danmark
Global Market
Pass it on – Use your Vote
EU Parlamentet
NoA / &Co., Kind
Not-for-Profit / Charity / Government
CREATIVE COMMERCE
Pickle it Forward
McDonald’s
Nord Cph
Travel, Leisure, Retail, Restaurants & Fast-Food Chains
Pickle it Forward
McDonald’s
Nord Cph
Customer Acquisition & Retention
BRAND EXPERIENCE & ACTIVATION
Lego Formula 1 Season & Drivers’ Parade
The Lego Group
Our Lego Agency m.fl.
Live Brand Experience or Activation
Signs of Unity
Carlsberg
Fold7 og Carlsberg
Social Behaviour
Self Navigating Cars
Visit Faroe Islands
Mensch og Sansir
Social Behaviour
DESIGN
The Volvo Safety Standard
Volvo Cars
AKQA Sverige, AKQA Danmark, m.fl.
Rebrand/Refresh of an Existing Brand
The Volvo Safety Standard
Volvo Cars
AKQA Sverige, AKQA Danmark, m.fl
Brand Collateral
DIGITAL CRAFT
Speed Shields
KXNGS
Uncle Grey
Native & Built-In Feature Integration
ENTERTAINMENT LIONS FOR SPORT
Lego Formula 1 Drivers Parade
The Lego Group
Our Lego Agency m.fl.
Sports Live Experience
Everyone wants a Piece
The Lego Group
Our Lego Agency, W+K, Amsterdam, m.fl.
Partnerships with Sports Talent
FILM CRAFT
Hello, is it play you’re looking for?
The Lego Group
Our Lego Agency /Keep it stupid Simple m.fl.
Use of Licensed/Adapted Music
Hello, is it play you’re looking for?
The Lego Group
Our Lego Agency /Keep it stupid Simple m.fl.
Animation
MEDIA
Lego Formula 1 Drivers Parade
The Lego Group
Our Lego Agency m.fl.
Use of Events & Stunts
PR
The Real Unreal
Icelandair
Kubbco Cph, m.fl.
Content Discovery & Amplification
Lego Formula 1 Drivers Parade
The Lego Group
Our Lego Agency m.fl
Use of Events & Stunts
Self Navigating Cars
Visit Faroe Islands
Mensch og Sansir
Social Behaviour
SOCIAL & CREATOR
Everyone wants a Piece
The Lego Group
Our Lego Agency, W+K, Amsterdam, m.fl.
Organic Reach & Influence
Everyone wants a Piece
The Lego Group
Our Lego Agency, W+K, Amsterdam, m.fl.
Social Film
Everyone wants a Piece
The Lego Group
Our Lego Agency, W+K, Amsterdam, m.fl.
Co-Creation & User Generated Content
OUTDOOR
WiFi Invasion
Waoo
Uncle Grey
Ambient Outdoor
Lego Formula 1
The Lego Group
Our Lego Agency m.fl.
Live Advertising and Events
INNOVATION
Lego Smart Play
The Lego Group
Our Lego Agency, Cambridge Consultants
Product Innovation
Lego Smart Play
The Lego Group
Our Lego Agency, Cambridge Consultants
Technology
Cannes Lions-kategorierne Glass: The Lion for Change, The Dan Wieden Titanium Lion, Audio & Radio, Creative B2B, Creative Brand, Creative Business Transformation, Creative Commerce, Creative Data, Creative Strategy, Direct, Entertainment, Entertainment for Music, Entertainment for Gaming, Film, Health & Wellness, Industry Craft, Luxury, Pharma, Print & Publishing og har også offentliggjort shortlister. Her er der ingen officielle danske nominerede.
