Løve-regn over danskerne i Cannes

På falderebet fordoblede danskerne næsten antallet af løver i Cannes. På festivalens sidste dag hentede Danmark seks præmier hjem til trofæskabet. To i sølv og fire i bronze. I alt ender danske kreative med at kunne tage 13 løver med hjem fra den franske badeby.

Det ene bronze-brøl gik til Robert/Boisen & Like-mindeds vindmøllekampagne for Andel, der tog bronze hjem i kategorien Sustainable Development Goals.

“Jeg er super stolt på hele teamets og ikke mindst Andels vegne. Vi er i Danmark så håbløst bagud i forhold til at kunne indfri vores klimamål i 2030. En virksomhed som Andel, der i den grad tør stikke snuden frem og forsøger at skabe en debat om nogle af problemerne for at lykkes med den grønne omstilling fortjener anerkendelse, og der er en Sustainable Development Goals Lion nok noget af det fineste, man kan forestille sig,” siger Kim Boisen, stifter og CEO i Robert/Boisen & Like-minded og tilføjer:

“Samtidig lykkedes vi med denne kampagne at igangsætte en vigtig debat, som har gjort den lokale modstand mod vindmøller i Danmark væsentlig mindre. Og det er næsten endnu mere værd.”

Det kreative hold hos Robert/Boisen og Andels kommunikationsdirektør har tidligere åbnet op for processen bag kampagnen i et større interview med Markedsføring.

Og så kunne noget tyde på, at instruktør-talentet Naghmeh Pour skal have købt sig en ny kuffert, før hun flyver hjem fra Cannes.

Hendes instruktør-debut i form af filmen Iran-e Man indkasserede nemlig endnu en bronzeløve i Film-kategorien Corporate Purpose & Social Responsibility.

Tidligere på ugen vandt filmen bronze i Film Craft, og så fik Naghmeh Pour i tilgift tre priser for filmen ved Young Director Award: En Gold Screen, den eneste danske instruktør i år, og to Silver Screens.

I et længere interview med Markedsføring sagde hun om Iran-e Man:

”Jeg ville gerne fokusere på alt det gode, som jeg husker Iran for, og som min far og mine bedsteforældre husker Iran for. Det skulle være en film, der gav håb.”

For de resterende løvers vedkommende, blev de to i sølv givet til lyddesignerne hos Ballad for Legends Never Die og Fair Exchange i kategorien Retail. Begge er lavet for Levi’s og indsendt af amerikanske Droga5.

Og så hev Bacon og Bacon X hver en løve i bronze hjem for deres kreative bidrag til cases for henholdsvis Samsung og Twix, indsendt fra Holland og USA .

Du kan se den fulde liste herunder, og så takker Markedsføring af fra Cannes i denne omgang.

SØLV: Ballad m.fl. for Legends Never Die for Levi’s (Retail)

SØLV: Ballad m.fl. for Fair Exchange for Levi’s (Retail)

SØLV: Ballad m.fl. for The Greatest Story ever Worn for Levis i Industry Craft (Brand & Communications Design, D)

BRONZE: Robert/Boisen & Like-minded for vindmøllekampagne for Andel i Sustainable Development Goals

BRONZE: New Land for Iran-e Man for Pairi Daeza (Corporate Purpose & Social Responsibility)

BRONZE: Bacon X m.fl. for Mustache for Twix (Food & Drink)

BRONZE: Bacon m.fl. for Join the Flipside for Samsung (Consumer Goods)

BRONZE: Virtue for Backup Ukraine for Polycam 3D/Unesco/Blueshield i Creative Effectiveness (Real-time Response)

BRONZE: Virtue for Backup Ukraine for Polycam 3D/Unesco/Blueshield i Creative Strategy (Products / Services)

BRONZE: Nord DDB CPH og Nord DDB i Sverige for Follow Their Leader i Social & Influencer (Real Time Response)

BRONZE: New Land for Iran-e Man for Pairi Daeza i Film Craft (Cinematography)

BRONZE: Uncle Grey, Forever og Wavemaker for Love Squad for Waoo i Entertainment Lions for Gaming (Influencer & Co-Creation)

BRONZE: TV 2 Creative for The Copenhagen Bench for TV 2 Danmark i Outdoor (Special Build)

Susatainable Development Goals

– Robert/Boisen & Like-minded, Gobsmack og Bacon for The Green Search for Andel (Affordable and Clean Energy)
– TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Climate Action)
– Accenture Song DK, Arkitekturministeriet Cph, BIG og Golden Days for 50 Queens for Golden Days (Gender Equality)

Creative Commerce

– Uncle Grey for ReSell Tag for Samsøe & Samsøe (Corporate Purpose & Social Responsibility)

Creative Effectiveness

– Virtue for Backup Ukraine for Polycam 3D/Unesco/Blueshield (Not-for-profit / Charity / Government)
– Virtue for Backup Ukraine for Polycam 3D/Unesco/Blueshield (Real-time Response)
– Virtue for Backup Ukraine for Polycam 3D/Unesco/Blueshield (Single Market)

Creative Strategy

– Virtue for Backup Ukraine for Polycam 3D/Unesco/Blueshield (Not-for-profit / Charity / Government)
– Virtue for Backup Ukraine for Polycam 3D/Unesco/Blueshield (Products / Services)

Film

– New Land for Iran-e Man for Pairi Daeza (Corporate Purpose & Social Responsibility)
– Bacon X m.fl. for Mustache for Twix (Food & Drink)
– Bacon m.fl. for Join the Flipside for Samsung (Consumer Goods)
– Ballad m.fl. for Legends Never Die for Levi’s (Retail)
– Ballad m.fl. for Fair Exchange for Levi’s (Retail)

Mobile

– Uncle Grey for ReSell Tag for Samsøe & Samsøe (Mobile-led Creativity)

Brand Experience & Activation

– Accenture Song, Orchestra og Help PR for Unplug Denmark for Norlys og Røde Kors (Sponsorship & Brand Partnership)
– Uncle Grey, Forever og Wavemaker for Love Squad for Waoo (Breakthrough on a Budget)

Direct 

– TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Use of Ambient Media: Large Scale)
– TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Corporate Purpose & Social Responsibility)
– Nord DDB (sammen med Nord DDB Sverige) for Follow Their Leader for The Non-Violence Project (Use of Social Platforms) 

Media 

– Nord DDB (sammen med Nord DDB Sverige) for Follow Their Leader for The Non-Violence Project (Not-for-profit / Charity / Government)
– Orbit Red og Wavemaker for Rebreaking News for Against the Ice/Netflix (Single Market Campaign)
– TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Corporate Purpose & Social Responsibility)
– Accenture Song, Orchestra og Help PR for Unplug Denmark for Norlys og Røde Kors (Market Disruption)

Outdoor

– TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Special Build)
– TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Ambient Outdoor)
– TV 2 Creative for The Copenhagen Bench for TV 2 Danmark (Corporate Purpose & Social Responsibility)

Entertainment Lions for Gaming 

– Uncle Grey, Forever og Wavemaker for Love Squad for Waoo (Use of Gaming / Streaming Platforms)
– Uncle Grey, Forever og Wavemaker for Love Squad for Waoo (Influencer & Co-Creation)
– Bacon m.fl. for The Tavern for Blizzard/ World of Warcraft (Audio-visual Content)

Film Craft 

– New Land for Iran-e Man for Pairi Daeza (Cinematography)

Industry Craft

– Ballad m.fl. for The Greatest Story ever Worn for Levis (Brand & Communications Design, D)
– Ballad m.fl. for The Greatest Story ever Worn for Levis (Brand & Communications Design, E)

Social & Influencer 

– Nord DDB (sammen med Nord DDB Sverige) for Follow Their Leader for The Non-Violence Project (Real Time Response)
– Uncle Grey, Forever og Wavemaker for Love Squad for Waoo (Innovative Use of Influencers)
– Ogilvy Cph/Grey Health & Wellness EMEA Cph for Escape the Loop for The International OCD Foundation (Content Placement)
– Ogilvy Cph/Grey Health & Wellness EMEA Cph for Escape the Loop for The International OCD Foundation (Social Behaviour)

Entertainment

– By The Network og Drive Studios for Kill Your Darlings for Togetherr (Non-fiction Film: Over 30 minutes)

PR 

– Nord DDB (sammen med Nord DDB Sverige) for Follow Their Leader for The Non-Violence Project (Not-for-profit / Charity / Government)

Digital Craft 

– Virtue og Brandhouse for Camouflags for Vice (Storytelling)
– Hello Monday/Dept for Give a Hand for Give a Hand (Technological Achievement in Digital Craft)
– Uncle Grey m.fl. for Shortest Lives for Gent University Hospital (Data Visualisation)

Pharma 

– Honeytrap Film for Life Made Possible for Novo Nordisk (Unbranded Product or Service Promotion)

Glass: The Lion for Change 

– Bacon for ’Moms Mean Business’ for Zenbusiness 

Titanium, Design, Health & Wellness, Print & Publishing, Entertainment Lions for Music, Creative B2B, Creative Data og Creative Business Transformation

– ingen danske shortlister

Innovation, Entertainment Lions for Sport og Radio & Audio 

– ingen danske indsendelser