Virtues ’Backup Ukraine’ har vundet syv Gold Pencils, fire Silver Pencils, og to Bronze Pencils ved The One Show 2023.
Casen, der er skabt i samarbejde med Polycam 3D, San Fransicsco, Blue Shield og Unesco Danmark, har tidligere vundet stribevis af både danske og internationale priser – herunder Grand Prix i Cannes.
Senest var den en af de store vindere ved Danish Digital Awards 2023.
’Farverne’ på The One Shows priser blev offentliggjort i går, torsdag den 18. maj, og ud over ’Backup Ukraine’ var der også Gold Pencils til to andre velkendte cases.
Det var Nord DDB’s ’Chillboards’, der i går også vandt stort ved The One Shows ’søster-award’ ADC Annual Awards 2023, og Hello Monday/Depts ’Fingerspelling’.
’Chillboards’ vandt ved The One Show to Gold Pencils og fire Silver Pencils, mens ‘Fingerspelling’ vandt to Gold Pencils og tre Silver Pencils.
Alle tre cases fik desuden tilsammen seks såkaldte Merits, hædrende omtale, for deres cases.
Stadig mulighed for mere
Nord DDB vandt også en Bronze Pencil for sin ’Follow their Leader’-case, ligesom Accenture Song kom på vinderlisten med en Bronze Pencil og tre Merits for to forskellige cases: ’50 Queens’ for Golden Days og ’The Female Gaze’ for Kunsthal Charlottenborg.
Merits var der også til Bacon for ’The Tavern’ for Activison Blizzard og til Yahoo Amplify 360 for ’Break The Pattern’ for Electrolux.
Arrangørerne bag awardshowet oplyser, at man i år har modtaget 20.166 indsendelser fra 69 forskellige lande, og der blev i går uddelt 210 Gold Pencils, 200 Silver Pencils, 238 Bronze Pencils og 1.172 Merits.
Vinderne af årets Grand Prix, der i denne sammenhæng hedder ’Best of Discipline’ samt ’Of the Year’-priserne uddeles i aften, fredag den 19. maj i New York, og der kan dermed komme flere danske priser til.
Én gang i The One Shows historie har en dansk case vundet en ’Best of Discipline’. Det var i 2019 da Virtue vandt for casen ’adDRESS_THE _FUTURE’ for modebrandet Carlings.
Dyk ned i årets Pencils her – og se listen over de danske vindere herunder.
Backup Ukraine
Virtue
Polycam, Unesco, Blue Shield
GULD: Creative Use of Data, Use of Technology
GULD: Direct Marketing, Craft – Use of Technology
GULD: Interactive & Mobile Craft, Innovation in Interactive & Mobile Craft
GULD: Interactive, Online & Mobile Utility
GULD: Interactive, Online & Mobile, Augmented, Virtual & Mixed Reality (AR, VR, MR)
GULD: Public Relations, Community Building
GULD: Public Relations, Current Event Response
SØLV: Creative Use of Data, Brand Partnerships
SØLV: Direct Marketing, Brand Partnerships
SØLV: Interactive & Mobile Craft, Use of Technology
SØLV: Interactive, Online & Mobile, Innovation in Interactive, Online, & Mobile
BRONZE: Experiential & Immersive, Augmented, Virtual & Mixed Reality (AR, VR, MR)
BRONZE: Experiential & Immersive, Craft – Use of Technology
MERIT: Creative Effectiveness, Creative Effectiveness – Non-Profit / Charity
MERIT: Experiential & Immersive, Brand Partnerships
Chillboards
NordDDB CPH, DDB Chicago, adam&eveDDB
Coors Light
GULD: Design, Out of Home – Series
GULD: Experiential & Immersive, Brand Installations
SØLV: Design, Typography – Typeface Design
SØLV: Design, Typography – Static
SØLV: Experiential & Immersive, Craft – Art Direction
SØLV: Out of Home, Craft – Typography
MERIT: Design, Craft – Art Direction
MERIT: Out of Home, Experiential & Immersive
MERIT: Out of Home, Craft – Art Direction
Fingerspelling
Hello Monday/Dept
American Society for Deaf Children
– GULD: Interactive, Online & Mobile, Utility
– GULD: Interactive & Mobile Craft, Innovation in Interactive & Mobile Craft
– SØLV: Design, Innovation in Design
– SØLV: Experiential & Immersive, Craft – Use of Technology
– SØLV: Interactive & Mobile Craft, Use of Technology
– MERIT: Interactive, Online & Mobile, Gaming – Online
50 Queens
Accenture Song DK, Bjarke Ingels Group, Meta
Golden Days
BRONZE: Branded Entertainment, Experiential – Brand Installations
MERIT: Branded Entertainment, Experiential – Hybrid Events
MERIT: Direct Marketing, Experiential – Hybrid Events
Follow Their Leader
Nord DDB
Non-Violence Project Foundation
BRONZE: Social Media, Innovation in Social Media
The Female Gaze
Accenture Song DK, Meta, makemepulse
Kunsthal Charlottenborg
MERIT: Interactive, Online & Mobile, Websites – Desktop & Responsive
The Tavern
Bacon
Activison Blizzard
MERIT: Gaming, Game Marketing
Break The Pattern
Yahoo Amplify 360
Electrolux
MERIT: Film & Video, Online-only Films & Video – Over 60 Seconds – Single
