Seks kategorier har onsdag morgen offentliggjort shortlister ved Cannes Lions, og det betyder hele 20 nye danske vinderchancer ved det globale, kreative awardshow.

Broderparten af shortlisterne – 10 styk – tager gårsdagens Grand Prix-vinder, Virtue, sig af med tre finalepladser i Direct, tre i Media og fire i PR.

Og så er Uncle Grey for alvor på banen med seks shortlister for to forskellige cases.

Det er henholdsvis The Resell Tag for Samsøe & Samsøe og The Home Hotel for ejendomsmæglerkæden Home, som juryerne har sendt videre til finalen.

Endelig er der igen shortlister til Nord DDB for Chillboards, der allerede har hentet to løver hjem, og to shortlister til Accenture Song (tidl. Hjaltelin Stahl) og Marketsquare for Ikea Danmark-casen Cirkulär.

Med dagens shortlister har juryerne i 27 af de i alt 29 kategorier fundet de cases, der er gået videre.

Der var ingen danske shortlister i kategorierne Creative Data og Creative B2B.

Overblik: Cannes Lions 2022 – danske vindere og shortlister  

Vindere

– GRAND PRIX til Virtue for Backup Ukraine for Polycam/Unesco DK (Digital Craft/Real-time Contextual Content)
– GULD til Jonas Hjort og Marcus Mahecha fra Kontrapunkt i Young Lions Design
– SØLV til Virtue for Backup Ukraine for Polycam/Unesco DK (Digital Craft/Innovative Use of Technology)
– SØLV til Nord DDB for Chillboards for Coors Light (Industry Craft/Brand & Communications Design)
BRONZE til Nord DDB for Chillboards for Coors Light (Outdoor/Ambient Outdoor)

Shortlister

Direct 

– Accenture Song og Marketsquare for Cirkulär for Ikea Danmark (Retail)
– Accenture Song fog Marketsquare for Cirkulär for Ikea Danmark (Market Disruption)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Use of Mobile)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Real-Time Response)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Co-creation & User Generated Content)
– Uncle Grey for The Home Hotel for Home (Breakthrough on a Budget)
– Nord DDB for Chillboards for Coors Light (Corporate Purpose & Social Responsibility)

Media 

– Uncle Grey for ReSell Tag for Samsøe & Samsøe (Use of Ambient Media: Small Scale)
– Uncle Grey for ReSell Tag for Samsøe & Samsøe (Social Behaviour)
– Uncle Grey for ReSell Tag for Samsøe & Samsøe (Corporate Purpose & Social Responsibility)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Use of Digital Palatforms)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Use of Mobile)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Use of Technology)
– Nord DDB for Chillboards for Coors Light (Corporate Purpose & Social Responsibility)

PR 

– Virtue for Backup Ukraine for Polycam/Unesco DK (Not-for-profit / Charity / Government)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Social Engagemnet)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Real-Time Response)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Use of Technology)

Social & Influencer 

– Uncle Grey for The Resell Tag for Samsøe & Samsøe (Consumer Goods)
– Uncle Grey for The Resell Tag for Samsøe & Samsøe (Social Behaviour)

Brand Experience & Activation 

– Virtue for Backup Ukraine for Polycam/Unesco DK (Not-for-profit / Charity / Government )
– Virtue for Backup Ukraine for Polycam/Unesco DK (Use of Mobile & Devices)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Cultural Insight)
– Accenture Song og Marketsquare for Cirkulär for Ikea Danmark (Retail Promotions & Competitions)
– Accenture Song og Marketsquare for Cirkulär for Ikea Danmark (Customer Acquisition & Retention)
– Accenture Song og Marketsquare for Cirkulär for Ikea Danmark (360 Integrated Brand Experience)
– Uncle Grey for Copyrighter for Copyrighter by Indieframe (Market Disruption)

Creative Commerce 

– Accenture Song og Marketsquare for Cirkulär for Ikea Danmark (Retail)
– Accenture Song og Marketsquare for Cirkulär for Ikea Danmark (Susatainable Commerce)

Creative Strategy 

– & Co. og New Land for Hjelm har alle dag været en god idé for Rådet for Sikker Trafik (Audience Insight)
– Uncle Grey for Empty Chairs for Børns Vilkår (Breakthrough on a Budget)

Mobile 

– Virtue for Backup Ukraine for Polycam/Unesco DK (Activation by Location)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Innovative Use of Technology)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Mobile Led Creativity)

Digital Craft

– Virtue for Backup Ukraine for Polycam/Unesco DK (Real-time Contextual Content)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Data Visualisation)
– Virtue for Backup Ukraine for Polycam/Unesco DK (Innovative Use of Technology)

Industry Craft

– Nord DDB for Chillboards for Coors Light (Brand & Communications Design)

Film Craft 

– New Land for Hjelm har alle dage været en god idé (Direction)
– New Land for Love Your Ears for Audika (Sound Design)

Outdoor

– Nord DDB for Chillboards for Coors Light (Ambient Outdoor)
– Nord DDB for Chillboards for Coors Light (Single Market Campaign)
– Nord DDB for Chillboards for Coors Light (Corporate Purpose & Social Responsibility)

Health & Wellness

– & Co. og New Land for Hjelm har alle dag været en god idé for Rådet for Sikker Trafik

Titanium

– Virtue for Backup Ukraine for Polycam/Unesco DK 
– Nord DDB for Chillboards for Coors Light 

Young Lions

– Jonas Hjort og Marcus Mahecha fra Kontrapunkt i Young Lions Design
– Pernille Reichstein og Nanna Gjerstrup i Young Lions Print.